International wellness consultancy, development and management firm GOCO Hospitality has entered into a long-term strategic partnership with fitness company Space Cycle. Joining other investors, including Alibaba, GOCO will help bring the firm to a wider international market.
Space Cycle, the brainchild of former music industry executive Matthew Allison, is a workout that includes high-intensity cycling, barre, yoga, and dance, combining inspirational coaching with motivational playlists. The brand’s facilities feature high-end sound systems and theatrical lighting.
With flagship Space Cycle studios already in Taipei, Beijing and Shanghai, the new partnership with GOCO is set to provide the company with a platform for global expansion through integration with the GOCO Hospitality network. GOCO plans to bring Space Cycle to select GOCO spas and Retreats, including Glen Ivy Hot Springs in California.
“Today’s wellness enthusiasts are seeking unique experiences, and we see Space Cycle as the leading brand changing the relationship of group fitness in the wellness industry,” said Ingo Schweder, founder and CEO of GOCO Hospitality. “Its offering – a winning combination of celebrity-inspired workout classes and powerful music – will help expand and diversify our guests’ experiences, while supporting them on their journey of fitness and long-term health benefits. I’m extremely excited about this opportunity as we find our own core values and wellness philosophies very much aligned with the ones of Space Cycle.”
To realise synergistic opportunities, both founders – Schweder and Allison – will take strategic roles in the advisory boards of each other’s companies, cementing a business partnership born out of a 25-year friendship and shared vision for the industry.
“GOCO Hospitality is a visionary wellness resort and spa developer, and we are excited to be part of their growth strategy around the world,” said Allison. “We’re looking forward to being the first premium fitness brand that is part of GOCO Hospitality’s worldwide client base, enabling us to expand into the United Arab Emirates, Europe and North America. We’re convinced that our partnership will provide a transformational workout to GOCO Hospitality customers and clients worldwide.”
