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NEWS
GWI’s new Wellness Policy Toolkit proposes shift from wellness tourism to ‘wellness in tourism’
POSTED 01 Apr 2024 . BY Megan Whitby
The report seeks to broadens the focus from wellness tourism to wellness in tourism Credit: Shutterstock/Dmitry Molchanov

Credit: GWS
Wellness tourism does not exist in a vacuum and wellness travelers cannot be confined to a bubble
– Ophelia Yeung
The GWI has released a new report titled "Wellness Policy Toolkit: Wellness in Tourism" as part of its policy series
The report shifts the focus from wellness tourism to wellness within tourism, aiming to broaden the concept and include all stakeholders
It emphasises strategies to enhance the quality of tourist destinations, improve local wellbeing, and tackle barriers hindering broader health and wellbeing benefits
The toolkit is designed for various stakeholders involved in tourism, placemaking, and local development, offering actionable policy approaches to embed wellness into these areas
Industry research organisation, the Global Wellness Institute (GWI), has announced the release of a new report called Wellness Policy Toolkit: Wellness in Tourism.

It’s the latest in GWI’s policy series, and puts forth numerous actions for every stakeholder – whether government or travel industry leaders – to bring wellness to all in the context of tourism.

Importantly, the report introduces a new paradigm, which broadens the focus from wellness tourism to wellness in tourism.

The GWI says the toolkit does not rehash wellness tourism strategies that focus on developing luxury spa resorts and bringing in high-spend tourists. Rather, the aim is to unite the concepts of wellness and tourism in the broadest possible sense, and to present policy ideas that help everyone.

It outlines numerous strategies that would enhance the quality of place for tourists, make tourism more successful and, at the same time, improve the wellbeing of both local residents and the destination.

The report identifies six key barriers currently preventing wellness tourism from delivering those broader-based health and wellbeing benefits, and details six areas of policy action that could solve for those problems.

Who is the toolkit for?
It’s designed to help anyone interested in policy approaches that embed wellness broadly into tourism, placemaking and local development.

The strategies presented cut across wellness tourism, sustainable and responsible tourism, equitable wellness, quality of life, placemaking and “placekeeping”.

As such, they can be pursued by those working in hospitality and tourism businesses, tourism promotion, destination management, economic development or by those representing the wellbeing of workers and the community, and the protection of cultural heritage and the environment.

“Wellness tourism does not exist in a vacuum and wellness travellers cannot be confined to a bubble,” said Ophelia Yeung, GWI senior research fellow.

“For those who want to succeed long-term in wellness tourism, it is only logical to focus more attention on the wellness of the place – including the local wellness infrastructure, the wellness of its people, and the destination.”

Download the full report for free here.
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NEWS
GWI’s new Wellness Policy Toolkit proposes shift from wellness tourism to ‘wellness in tourism’
POSTED 01 Apr 2024 . BY Megan Whitby
The report seeks to broadens the focus from wellness tourism to wellness in tourism Credit: Shutterstock/Dmitry Molchanov
Credit: GWS
Wellness tourism does not exist in a vacuum and wellness travelers cannot be confined to a bubble
– Ophelia Yeung
The GWI has released a new report titled "Wellness Policy Toolkit: Wellness in Tourism" as part of its policy series
The report shifts the focus from wellness tourism to wellness within tourism, aiming to broaden the concept and include all stakeholders
It emphasises strategies to enhance the quality of tourist destinations, improve local wellbeing, and tackle barriers hindering broader health and wellbeing benefits
The toolkit is designed for various stakeholders involved in tourism, placemaking, and local development, offering actionable policy approaches to embed wellness into these areas
Industry research organisation, the Global Wellness Institute (GWI), has announced the release of a new report called Wellness Policy Toolkit: Wellness in Tourism.

It’s the latest in GWI’s policy series, and puts forth numerous actions for every stakeholder – whether government or travel industry leaders – to bring wellness to all in the context of tourism.

Importantly, the report introduces a new paradigm, which broadens the focus from wellness tourism to wellness in tourism.

The GWI says the toolkit does not rehash wellness tourism strategies that focus on developing luxury spa resorts and bringing in high-spend tourists. Rather, the aim is to unite the concepts of wellness and tourism in the broadest possible sense, and to present policy ideas that help everyone.

It outlines numerous strategies that would enhance the quality of place for tourists, make tourism more successful and, at the same time, improve the wellbeing of both local residents and the destination.

The report identifies six key barriers currently preventing wellness tourism from delivering those broader-based health and wellbeing benefits, and details six areas of policy action that could solve for those problems.

Who is the toolkit for?
It’s designed to help anyone interested in policy approaches that embed wellness broadly into tourism, placemaking and local development.

The strategies presented cut across wellness tourism, sustainable and responsible tourism, equitable wellness, quality of life, placemaking and “placekeeping”.

As such, they can be pursued by those working in hospitality and tourism businesses, tourism promotion, destination management, economic development or by those representing the wellbeing of workers and the community, and the protection of cultural heritage and the environment.

“Wellness tourism does not exist in a vacuum and wellness travellers cannot be confined to a bubble,” said Ophelia Yeung, GWI senior research fellow.

“For those who want to succeed long-term in wellness tourism, it is only logical to focus more attention on the wellness of the place – including the local wellness infrastructure, the wellness of its people, and the destination.”

Download the full report for free here.
RELATED STORIES
New GWI study unveils global wellness market leaders: US, China and Germany


The US, China, Germany, Japan and the UK have been identified as the world’s five largest wellness markets in new research released today by the Global Wellness Institute (GWI).
FEATURE: News report: Peak performance


Fresh research shows the global wellness economy is now worth US$5.6 trillion
FEATURE: Event report: Global Wellness Summit 2023


International spa figures convened in Miami for the 15th Global Wellness Summit. Jane Kitchen reveals her top takeaways
Global wellness economy reaches record-breaking $5.6trn – predicted to hit $8.5trn by 2027


The global wellness economy will be worth US$8.5 trillion by 2027, according to new research unveiled by the Global Wellness Institute (GWI).
MORE NEWS
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
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A key player in the wellness industry since 1954, Yon-Ka Paris has dedicated its expertise to developing exceptional, naturally rejuvenating and high-performance products which suit modern lifestyles. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

Our products are made in Germany and designed with the utmost attention to quality and detail. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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