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NEWS
GWS calls on industry's best and brightest to enter innovation contest, sponsored by Meta
POSTED 26 Aug 2022 . BY Megan Whitby
The competiton is being sponsored by Meta (formerly Facebook), the GWS and WellTech Ventures Credit: Shutterstock/GaudiLab

Credit: GWS
The pandemic has spurred the wellness industry to be less tech-averse
– Nancy Davis
The Global Wellness Summit (GWS) has announced the focus of its third annual Call for Innovation competition: Wellness and the Metaverse.

The competition encourages companies across the globe which are innovating new metaverse and Web3 solutions in any wellness sector to apply – from early-stage startups to large, established companies.

The winner will be crowned at the 2022 conference – hosted at the Hilton Tel Aviv from 31 October to 3 November – where they’ll have the opportunity to present their concept to hundreds of global industry leaders.

“The pandemic has spurred the wellness industry to be less tech-averse and our organisation wants to drive early innovation in what promises to be a fascinating intersection between wellness and the metaverse,” explained Nancy Davis, GWS chief creative officer and executive director.

According to the GWS, this is the first-ever global competition for startups and established companies now creating health and wellness solutions and experiences for the emerging metaverse and Web3.

Submissions will be judged by 10 international CEOs, business leaders and venture capitalists in the wellness and tech spaces. These will include:

Amir Alroy, co-founder of Welltech Ventures and co-chair of this year’s GWS.
Galit Horovitz, co-founder of Welltech Ventures.
Nir Orren, group director of tech and startups at Meta in Israel.
Omer Rosenblum, client partner and head of the Wellbeing Vertical at Meta in Israel.
Aviv Zeevi, VP and head of the Technological Infrastructure Division at the Israel Innovation Institute.
Anthony Diaz, founder and CEO of Passion for Health.
Judith Halioua, head of strategy at Nike Data Science Innovation.
Mia Kyricos, president and chief love officer (CEO) of Kyricos & Associates.
Frank Pitsikalis, VP of strategy for Agilysys.
Dean Rubin, chief technology officer (CTO) of the metaverse wellness centre Yoga Bulldogz.

The competition was founded in 2020 by the GWS and WellTech Ventures, an Israeli fund focused exclusively on investing in the wellness space.

WellTech Ventures has sponsored the competition since 2020, and this year it’s spearheading the competition in addition to being the host sponsor of the Tel Aviv summit. The GWS and Meta (formerly Facebook) are also sponsoring the contest.

Submissions can now be entered here. The competition closes on 20 September.

Previous competition winners
The first winner of the Call for Innovation competition in 2020 was Ilan Samish and his company Amai Proteins.

The GWS reports that Samish and his team are now disrupting the food industry with their protein-based sugar substitute, a new weapon in fighting the metabolic health crisis.

Amai Proteins also recently won the 2022 Extreme Tech Challenge, the largest global competition for entrepreneurs addressing global challenges, where tech legend Bill Gates delivered the keynote at the global finals.

Samish will return to the conference this year and keynote on the company’s next moves in inventing a healthier future for food.
RELATED STORIES
  Global Wellness Summit releases full agenda for 2022 event


The complete agenda for the 2022 Global Wellness Summit (GWS) taking place in Tel Aviv, Israel, is now live.
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
GWS calls on industry's best and brightest to enter innovation contest, sponsored by Meta
POSTED 26 Aug 2022 . BY Megan Whitby
The competiton is being sponsored by Meta (formerly Facebook), the GWS and WellTech Ventures Credit: Shutterstock/GaudiLab
Credit: GWS
The pandemic has spurred the wellness industry to be less tech-averse
– Nancy Davis
The Global Wellness Summit (GWS) has announced the focus of its third annual Call for Innovation competition: Wellness and the Metaverse.

The competition encourages companies across the globe which are innovating new metaverse and Web3 solutions in any wellness sector to apply – from early-stage startups to large, established companies.

The winner will be crowned at the 2022 conference – hosted at the Hilton Tel Aviv from 31 October to 3 November – where they’ll have the opportunity to present their concept to hundreds of global industry leaders.

“The pandemic has spurred the wellness industry to be less tech-averse and our organisation wants to drive early innovation in what promises to be a fascinating intersection between wellness and the metaverse,” explained Nancy Davis, GWS chief creative officer and executive director.

According to the GWS, this is the first-ever global competition for startups and established companies now creating health and wellness solutions and experiences for the emerging metaverse and Web3.

Submissions will be judged by 10 international CEOs, business leaders and venture capitalists in the wellness and tech spaces. These will include:

Amir Alroy, co-founder of Welltech Ventures and co-chair of this year’s GWS.
Galit Horovitz, co-founder of Welltech Ventures.
Nir Orren, group director of tech and startups at Meta in Israel.
Omer Rosenblum, client partner and head of the Wellbeing Vertical at Meta in Israel.
Aviv Zeevi, VP and head of the Technological Infrastructure Division at the Israel Innovation Institute.
Anthony Diaz, founder and CEO of Passion for Health.
Judith Halioua, head of strategy at Nike Data Science Innovation.
Mia Kyricos, president and chief love officer (CEO) of Kyricos & Associates.
Frank Pitsikalis, VP of strategy for Agilysys.
Dean Rubin, chief technology officer (CTO) of the metaverse wellness centre Yoga Bulldogz.

The competition was founded in 2020 by the GWS and WellTech Ventures, an Israeli fund focused exclusively on investing in the wellness space.

WellTech Ventures has sponsored the competition since 2020, and this year it’s spearheading the competition in addition to being the host sponsor of the Tel Aviv summit. The GWS and Meta (formerly Facebook) are also sponsoring the contest.

Submissions can now be entered here. The competition closes on 20 September.

Previous competition winners
The first winner of the Call for Innovation competition in 2020 was Ilan Samish and his company Amai Proteins.

The GWS reports that Samish and his team are now disrupting the food industry with their protein-based sugar substitute, a new weapon in fighting the metabolic health crisis.

Amai Proteins also recently won the 2022 Extreme Tech Challenge, the largest global competition for entrepreneurs addressing global challenges, where tech legend Bill Gates delivered the keynote at the global finals.

Samish will return to the conference this year and keynote on the company’s next moves in inventing a healthier future for food.
RELATED STORIES
Global Wellness Summit releases full agenda for 2022 event


The complete agenda for the 2022 Global Wellness Summit (GWS) taking place in Tel Aviv, Israel, is now live.
Global Wellness Summit 2022 theme revealed


The Global Wellness Summit (GWS) will host its 2022 conference in Tel Aviv, Israel, from 31 October – 3 November with a theme of 'Open Minds. Open Hearts. Open for Business'.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
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FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS