Charmaine Lang, founder of Luxury linen manufacturer Madison Collection, has announced that her son Gilad Lang will step into the family business to help drive the company’s “ethical growth” globally.

Gilad has taken over the role of vice president, business development, and will be tasked with taking the company’s “eco-practices and social ideologies to the next level”.

His first project for The Madison Collection will be to provide clean water for the people of Haiti and the Dominican Republic through a partnership deal with the Wine to Water organisation.

Madison Collection has pledged to donate a ceramic water filter to a Haitian family for every retail purchase of a bathrobe. Each filter will provide up to five years of safe drinking water.

“Being able to ensure people have clean drinking water is key to ensuring a future for those in need and the fact that The Madison Collection can make a difference for a family of five, makes perfect sense for us," Gilad said.

Charmaine Lang added: “Our goal is to further expand our global business in more than 40 countries. Having a highly innovative and seasoned marketing professional like Gilad to co-lead the ethical growth of the family business is the ideal partnership.”