Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
GWI outlines 16 wellness initiatives to solve key industry issues
POSTED 04 May 2016 . BY Jane Kitchen
“We forged these collaborative, global Initiatives to allow expert task forces to come together to address the problems and opportunities they identify as most important," says Susie Ellis, GWI chair and CEO
“We forged these collaborative, global Initiatives to allow expert task forces to come together to address the problems and opportunities they identify as most important," says Susie Ellis, GWI chair and CEO
The Global Wellness Institute (GWI) has announced it has established 16 wide-ranging wellness initiatives, each of which is chaired by a leader in that unique wellness sector. The initiatives are designed to solve key industry issues and further the global conversation about wellness in its many forms.

“Wellness is a vast and complex US$3.4tn (€3tn, £2.3tn) industry,” said Susie Ellis, chair and CEO of the GWI. “We forged these collaborative, global Initiatives to allow expert task forces to come together to address the problems and opportunities they identify as most important – whether it’s the need for a larger, better trained workforce for the wellness industry; identifying the most effective/compassionate wellness approaches for people with cancer; or maximising the opportunities of wellness tourism worldwide. And it’s inspiring to see what colleagues and, often, business competitors, can do when they join together for the greater good of their industry and the people and planet we all serve.”

The initiatives are one of the pillars of the GWI, and are tasked with forging their own projects – such as new research, best practices manuals, training platforms and campaigns to raise awareness about an issue or event.

The 16 GWI Initiatives include:

Baltic to the Black Sea: Although Eastern Europe has a rich heritage of well-being practices, they have remained little known. This Initiative promotes those wellness traditions that are authentic, effective and relevant to today’s travellers.

Chair: Alla Sokolova, co-founder, Balans International Wellness Centre, Latvia

Career Development was inspired by the Global Wellness Institute research report, “Spa Management Workforce & Education: Addressing Market Gaps,” which concluded that there were far too few qualified spa managers and spa/wellness career educational options available worldwide. It revolves around three global programs: a mentorship program, internship program and a website providing a wealth of information for anyone considering a career in wellness or spa.

Chair: Jean Guy de Gabriac, founder & CEO, Tip Touch International, Belgium

Clinical Wellness Best Practices was founded to help the wellness community and its practices gain credibility among the medical community, including medical researchers, pharmaceutical companies, clinicians, and health insurers.

Chair: Josef Woodman, CEO, Patients Beyond Borders, United States

Consulting Best Practices was founded to help businesses evaluate when a spa management consultant would benefit them and to provide guidelines on the selection process.

Chair: Lisa Starr, consultant for Wynne Business, United States

Digital Innovations for Healing: The expectation is that we stay technologically interconnected at all times, but our digital dependency is making us less connected to each other, to nature and ultimately to ourselves. This global group of experts is dedicated to understanding the role of mindfulness, meditation and nature in leadership.

Chair: Louie Schwartzberg, founder, Moving Art, United States

Future of Wellness at Work brings together top thinkers and “doers” to offer new visions for how wellness at work can be implemented in the global community.

Chair: Renee Moorefield, PhD, CEO, Wisdom Works, United States

Global Hot Springs is an international task force dedicated to exploring the diverse values of geothermal waters for health, tourism and community. Its mission is to educate consumers, unite the deeply fragmented global hot springs community, and drive sustainable investment worldwide.

Chair: Amy McDonald, owner and principal, Under a Tree Health and Wellness Consulting, United States

Hydrothermal Initiative aims to increase transparency and awareness in the design and implementation of all elements of facilities involving thermal and wet treatments.

Chair: Don Genders, managing director, Design for Leisure, United Kingdom

Minister of Wellness was formed to map out a new governmental function to benefit people worldwide: a Minister of Wellness. The aim is to develop a thoughtful and strategic framework that can be used to build a positive contagion for making well-being a priority in countries globally.

Co-Chairs: Renee Moorefield, PhD, CEO, Wisdom Works, United States and Guillaume Lefevre, president and co-founder, THÉMAÉ, France

Sustainability was founded to stimulate a provocative discussion about how wellness intersects both on a personal level and on a wider social, economic and environmental scale.

Chair: Bonnie Baker, managing partner & co-founder, Satteva Spa and Wellness Concepts, Mexico

Wellness Communities: Humans spend the vast majority of their time indoors, but “wellness” has been late in coming to the built environment. This Initiative brings together senior stakeholders from around the world with active commercial interests in communities and buildings proactively developed with the holistic health of its residents, guests, environment and surrounding community in mind.

Chair: Mia Kyricos, president, Kyricos & Associates, United States

Wellness for Cancer: Most spas have lacked the proper perspective about, and the proper training to support, clients with cancer: to help them reduce stress and increase their emotional resiliency. This Initiative offers a cancer-focused educational platform that trains staff, departments, and locations worldwide.

Chair: Julie Bach, executive director, Wellness for Cancer

Wellness Tourism was formed to create a global platform of stakeholders in what has become one of the fastest-growing tourism segments. It supports the practical integration of wellness into tourism strategy and highlights the vast opportunities for private sector business.

Chair: Anni Hood, founder and CEO, Anni Hood, Wellness Business Consultancy, United Kingdom

World Retreat Study aims to assess the health impact of retreat experiences through a standardised online assessment tool, measuring depression, anxiety, stress, mood, sleep, health symptoms, quality of life, cognitive function (and more) to provide data on the benefits of retreat experiences.

Chair: Professor Marc Cohen, MBBS (Hons), PhD, B MEd Sc (Hons), Professor of Health Sciences, RMIT University and chair, Australasian Wellness Association, Australia

Two new GWI Initiatives, Beauty, chaired by Mark Wuttke, president & COO, Babor, United States, and Wellness Architecture, chaired by Veronica Shreibeis Smith, CEO & founding principal, Vera Iconica Design, United States, will launch later this year.
RELATED STORIES
  ‘Caring companies’ key to workplace wellness success, says GWI report


Whether employees consider their companies to be genuinely caring about their wellness is key to boosting worker health and productivity, according to new research from the Global Wellness Institute (GWI).
  Authenticity is key for ‘Trailblazers of Wellness Tourism’


Representatives from Slovenia, Finland, Jordan and the Healing Hotels of the World consortium gathered at World Travel Market in London last week for a panel entitled “Trailblazers of Wellness Tourism,” sponsored by the Global Wellness Institute.
  Global Wellness Institute gains non-profit status


The Global Wellness Institute has been granted its 501(c)(3) status – the most common form of tax-exempt non-profit organisation – from the United States Internal Revenue Service.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
+ More news   

FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Knesko Skin

Known for their unique approach to wellness and beauty, Knesko’s products combine ancient healing tr [more...]
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
GWI outlines 16 wellness initiatives to solve key industry issues
POSTED 04 May 2016 . BY Jane Kitchen
“We forged these collaborative, global Initiatives to allow expert task forces to come together to address the problems and opportunities they identify as most important," says Susie Ellis, GWI chair and CEO
“We forged these collaborative, global Initiatives to allow expert task forces to come together to address the problems and opportunities they identify as most important," says Susie Ellis, GWI chair and CEO
The Global Wellness Institute (GWI) has announced it has established 16 wide-ranging wellness initiatives, each of which is chaired by a leader in that unique wellness sector. The initiatives are designed to solve key industry issues and further the global conversation about wellness in its many forms.

“Wellness is a vast and complex US$3.4tn (€3tn, £2.3tn) industry,” said Susie Ellis, chair and CEO of the GWI. “We forged these collaborative, global Initiatives to allow expert task forces to come together to address the problems and opportunities they identify as most important – whether it’s the need for a larger, better trained workforce for the wellness industry; identifying the most effective/compassionate wellness approaches for people with cancer; or maximising the opportunities of wellness tourism worldwide. And it’s inspiring to see what colleagues and, often, business competitors, can do when they join together for the greater good of their industry and the people and planet we all serve.”

The initiatives are one of the pillars of the GWI, and are tasked with forging their own projects – such as new research, best practices manuals, training platforms and campaigns to raise awareness about an issue or event.

The 16 GWI Initiatives include:

Baltic to the Black Sea: Although Eastern Europe has a rich heritage of well-being practices, they have remained little known. This Initiative promotes those wellness traditions that are authentic, effective and relevant to today’s travellers.

Chair: Alla Sokolova, co-founder, Balans International Wellness Centre, Latvia

Career Development was inspired by the Global Wellness Institute research report, “Spa Management Workforce & Education: Addressing Market Gaps,” which concluded that there were far too few qualified spa managers and spa/wellness career educational options available worldwide. It revolves around three global programs: a mentorship program, internship program and a website providing a wealth of information for anyone considering a career in wellness or spa.

Chair: Jean Guy de Gabriac, founder & CEO, Tip Touch International, Belgium

Clinical Wellness Best Practices was founded to help the wellness community and its practices gain credibility among the medical community, including medical researchers, pharmaceutical companies, clinicians, and health insurers.

Chair: Josef Woodman, CEO, Patients Beyond Borders, United States

Consulting Best Practices was founded to help businesses evaluate when a spa management consultant would benefit them and to provide guidelines on the selection process.

Chair: Lisa Starr, consultant for Wynne Business, United States

Digital Innovations for Healing: The expectation is that we stay technologically interconnected at all times, but our digital dependency is making us less connected to each other, to nature and ultimately to ourselves. This global group of experts is dedicated to understanding the role of mindfulness, meditation and nature in leadership.

Chair: Louie Schwartzberg, founder, Moving Art, United States

Future of Wellness at Work brings together top thinkers and “doers” to offer new visions for how wellness at work can be implemented in the global community.

Chair: Renee Moorefield, PhD, CEO, Wisdom Works, United States

Global Hot Springs is an international task force dedicated to exploring the diverse values of geothermal waters for health, tourism and community. Its mission is to educate consumers, unite the deeply fragmented global hot springs community, and drive sustainable investment worldwide.

Chair: Amy McDonald, owner and principal, Under a Tree Health and Wellness Consulting, United States

Hydrothermal Initiative aims to increase transparency and awareness in the design and implementation of all elements of facilities involving thermal and wet treatments.

Chair: Don Genders, managing director, Design for Leisure, United Kingdom

Minister of Wellness was formed to map out a new governmental function to benefit people worldwide: a Minister of Wellness. The aim is to develop a thoughtful and strategic framework that can be used to build a positive contagion for making well-being a priority in countries globally.

Co-Chairs: Renee Moorefield, PhD, CEO, Wisdom Works, United States and Guillaume Lefevre, president and co-founder, THÉMAÉ, France

Sustainability was founded to stimulate a provocative discussion about how wellness intersects both on a personal level and on a wider social, economic and environmental scale.

Chair: Bonnie Baker, managing partner & co-founder, Satteva Spa and Wellness Concepts, Mexico

Wellness Communities: Humans spend the vast majority of their time indoors, but “wellness” has been late in coming to the built environment. This Initiative brings together senior stakeholders from around the world with active commercial interests in communities and buildings proactively developed with the holistic health of its residents, guests, environment and surrounding community in mind.

Chair: Mia Kyricos, president, Kyricos & Associates, United States

Wellness for Cancer: Most spas have lacked the proper perspective about, and the proper training to support, clients with cancer: to help them reduce stress and increase their emotional resiliency. This Initiative offers a cancer-focused educational platform that trains staff, departments, and locations worldwide.

Chair: Julie Bach, executive director, Wellness for Cancer

Wellness Tourism was formed to create a global platform of stakeholders in what has become one of the fastest-growing tourism segments. It supports the practical integration of wellness into tourism strategy and highlights the vast opportunities for private sector business.

Chair: Anni Hood, founder and CEO, Anni Hood, Wellness Business Consultancy, United Kingdom

World Retreat Study aims to assess the health impact of retreat experiences through a standardised online assessment tool, measuring depression, anxiety, stress, mood, sleep, health symptoms, quality of life, cognitive function (and more) to provide data on the benefits of retreat experiences.

Chair: Professor Marc Cohen, MBBS (Hons), PhD, B MEd Sc (Hons), Professor of Health Sciences, RMIT University and chair, Australasian Wellness Association, Australia

Two new GWI Initiatives, Beauty, chaired by Mark Wuttke, president & COO, Babor, United States, and Wellness Architecture, chaired by Veronica Shreibeis Smith, CEO & founding principal, Vera Iconica Design, United States, will launch later this year.
RELATED STORIES
‘Caring companies’ key to workplace wellness success, says GWI report


Whether employees consider their companies to be genuinely caring about their wellness is key to boosting worker health and productivity, according to new research from the Global Wellness Institute (GWI).
Authenticity is key for ‘Trailblazers of Wellness Tourism’


Representatives from Slovenia, Finland, Jordan and the Healing Hotels of the World consortium gathered at World Travel Market in London last week for a panel entitled “Trailblazers of Wellness Tourism,” sponsored by the Global Wellness Institute.
Global Wellness Institute gains non-profit status


The Global Wellness Institute has been granted its 501(c)(3) status – the most common form of tax-exempt non-profit organisation – from the United States Internal Revenue Service.
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
+ More news   
 
FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Knesko Skin

Known for their unique approach to wellness and beauty, Knesko’s products combine ancient healing tr [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS