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NEWS
Google lays off 31 massage therapists as part of major staff cuts
POSTED 02 Feb 2023 . BY Megan Whitby
Google's corporate HQ – Mountain View – has let go of 27 of its on-site massage therapists Credit: Shutterstock/Uladzik Kryhin

Credit: Google
Over the past two years, we’ve seen periods of dramatic growth
– Sundar Pichai
Google has let go of 31 massage therapists after senior leadership cut its global staff base by 12,000 employees.

According to California state documents, the massage therapists were laid off from four of the company’s California locations. Twenty-seven masseuses have been let go from the Mountain View corporate HQ, while Los Angeles lost two, and both the San Bruno and Irvine campuses have let go of one therapist each.

Sundar Pichai, CEO of Google and its parent company Alphabet, recently announced the cuts in an email to Google staff.

“Over the past two years, we’ve seen periods of dramatic growth. To match and fuel that growth, we hired for a different economic reality than the one we face today.”

Roles affected included those across Alphabet, product areas, functions, levels and regions.

Google has long been known for its employee perks including free massages, on-site medical care, cookery classes, daily fitness classes and more. However, the therapist lay-offs suggest the company could be rolling these back.

But – bearing in mind Google’s flair for creative tech solutions – Spa Business anticipates these lay-offs may not spell the end of workplace spa treatments for Google employees.

In future, these could instead be replaced by new touchless wellness experiences requiring no staff, such as robotic AI massage tables or VR headsets for guided meditation and breathwork.
RELATED STORIES
  New Global Wellness Summit report forecasts top 12 wellness trends for 2023


The Global Wellness Summit (GWS) has unveiled its annual trends report predicting the trends set to dominate the global health and wellness industry in 2023.
  Google’s Health Connect launches to the public in beta mode


Google’s Health Connect is now accessible to the public in beta mode and can be downloaded from Google Play.
  New study investigating leadership in global health and wellbeing industries launched by Wisdom Works


Wisdom Works Group (WWG) has launched a study into leadership across the global wellness economy, as well as the adjacent industries of healthcare and human potential and development.
  IWG partners with Hussle and Bupa to deliver workplace wellness benefits


Fitness aggregator Hussle has partnered with office space provider IWG – the company behind brands such as BizDojo, Regis and Open Office – to provide clients using the company’s office and co-working spaces with access to its gym, swimming pool and fitness apps.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
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COMPANY PROFILES
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As pioneers in aromatherapy since 1954 and founders of the Yon-Ka brand, the Multaler Laboratories, [more...]
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Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the com [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Google lays off 31 massage therapists as part of major staff cuts
POSTED 02 Feb 2023 . BY Megan Whitby
Google's corporate HQ – Mountain View – has let go of 27 of its on-site massage therapists Credit: Shutterstock/Uladzik Kryhin
Credit: Google
Over the past two years, we’ve seen periods of dramatic growth
– Sundar Pichai
Google has let go of 31 massage therapists after senior leadership cut its global staff base by 12,000 employees.

According to California state documents, the massage therapists were laid off from four of the company’s California locations. Twenty-seven masseuses have been let go from the Mountain View corporate HQ, while Los Angeles lost two, and both the San Bruno and Irvine campuses have let go of one therapist each.

Sundar Pichai, CEO of Google and its parent company Alphabet, recently announced the cuts in an email to Google staff.

“Over the past two years, we’ve seen periods of dramatic growth. To match and fuel that growth, we hired for a different economic reality than the one we face today.”

Roles affected included those across Alphabet, product areas, functions, levels and regions.

Google has long been known for its employee perks including free massages, on-site medical care, cookery classes, daily fitness classes and more. However, the therapist lay-offs suggest the company could be rolling these back.

But – bearing in mind Google’s flair for creative tech solutions – Spa Business anticipates these lay-offs may not spell the end of workplace spa treatments for Google employees.

In future, these could instead be replaced by new touchless wellness experiences requiring no staff, such as robotic AI massage tables or VR headsets for guided meditation and breathwork.
RELATED STORIES
New Global Wellness Summit report forecasts top 12 wellness trends for 2023


The Global Wellness Summit (GWS) has unveiled its annual trends report predicting the trends set to dominate the global health and wellness industry in 2023.
Google’s Health Connect launches to the public in beta mode


Google’s Health Connect is now accessible to the public in beta mode and can be downloaded from Google Play.
New study investigating leadership in global health and wellbeing industries launched by Wisdom Works


Wisdom Works Group (WWG) has launched a study into leadership across the global wellness economy, as well as the adjacent industries of healthcare and human potential and development.
IWG partners with Hussle and Bupa to deliver workplace wellness benefits


Fitness aggregator Hussle has partnered with office space provider IWG – the company behind brands such as BizDojo, Regis and Open Office – to provide clients using the company’s office and co-working spaces with access to its gym, swimming pool and fitness apps.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Yon-Ka

As pioneers in aromatherapy since 1954 and founders of the Yon-Ka brand, the Multaler Laboratories, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS