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NEWS
HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'
POSTED 22 Oct 2019 . BY Tom Walker
The ICC Cricket World Cup attracted more than 800,000

Fundamental to the success of this year has been the locations
– Nuno Guerreiro
This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.

In an interview with Sports Management magazine, Guerreiro said that – with more than 2.6 million people attending seven major events – the UK sports sector can take "a lot of pride in what it has achieved".

"There's no doubt that 2019 has been a memorable summer for sport in the UK," Guerreiro said.

"Arguably, since 2012, never has the UK been such a focal point for summertime sports with the country hosting two World Cups (netball and cricket), the Major League Baseball London fixtures and the Ashes – alongside the all-time British classics of The Open, the tennis at Wimbledon, the Royal Ascot and the Silverstone F1 Grand Prix.

"Fundamental to the success of this year has been the locations.

"While M&S Bank Arena (the venue for the Netball World Cup), Royal Portrush (The Open) and the London Stadium (MLB Series) aren’t exactly new, they have yet to acquire the international renown enjoyed by the iconic venues of Wimbledon, Lords, Ascot and Silverstone. But maybe they should, as they all delivered unequivocally."

Guerreiro also pointed out that meeting the challenges in using "older" venues has been crucial in the success of the events.

"The expectations inherent amongst stakeholders using a venue are not to be underestimated," Guerreiro added.

"The organisers, sponsors, the media, athletes and fans have widely varying and exacting needs. These can vary from state-of-the-art media centres and broadcast facilities, a selection of corporate hospitality options, a range of fan food and beverage concessions, fan entertainment areas (to meet the ever-growing demands of social media) and impressive player facilities – spanning discrete warm-up areas, treatment rooms, changing facilities and lounges.

"With established grounds, there is often the need to retrofit technology – hence the historic issues with services such as WiFi - but even modern venues face unexpected challenges, as anyone who has hosted VVIP guests or completely new sports can attest."

The UK's Summer of Sport 2019

ICC Cricket World Cup
Venues used: Bristol County Ground, Cardiff Wales Stadium, The Riverside Durham, Edgbaston, Hampshire Bowl, Headingley, Lord's, Old Trafford, County Ground Taunton, The Oval, Trent Bridge
Total audience: 800,000

MLB London Series
Venue: The London Stadium
Total audience: 118,718

Netball World Cup
Venue: M&S Bank Arena, Liverpool
Total audience: 125,000

Royal Ascot
Venue: Ascot Racecourse
Total audience: 292,719

The Ashes
Venues used: Edgbaston, Lord's, Headingley, Old Trafford, The Oval
Total audience: 483,800

The Open
Venue: Royal Portrush
Total audience: 237,750

Wimbledon Tennis Championships
Venue: All England Lawn Tennis and Croquet Club
Total audience: 500,397
RELATED STORIES
  Netball World Cup inspires the nation – provides participation boost for sport


This year's Netball World Cup, held in Liverpool in July, is already providing a legacy by growing the sport's participation numbers in England. A survey conducted by YouGov on behalf of England Netball shows that 160,000 adult women who followed the tournament have been inspired to start playing netball.
  MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
  Cricket World Cup legacy: one million children activated during seven-week tournament


The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.
  HOK Sport leaves parent firm


HOK Sport, the architect firm behind the 2012 Olympic stadium and Arsenal's Emirates Stadium, is to separate from parent group HOK.
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NEWS
HOK Sport's Nuno Guerreiro: UK’s Summer of Sport 'best since 2012'
POSTED 22 Oct 2019 . BY Tom Walker
The ICC Cricket World Cup attracted more than 800,000
Fundamental to the success of this year has been the locations
– Nuno Guerreiro
This year's "summer of sport" has shown how the UK's sports infrastructure is capable of producing a plethora of events that attract fans from around the world, according to Nuno Guerreiro, principal architect at HOK Sport and Entertainment.

In an interview with Sports Management magazine, Guerreiro said that – with more than 2.6 million people attending seven major events – the UK sports sector can take "a lot of pride in what it has achieved".

"There's no doubt that 2019 has been a memorable summer for sport in the UK," Guerreiro said.

"Arguably, since 2012, never has the UK been such a focal point for summertime sports with the country hosting two World Cups (netball and cricket), the Major League Baseball London fixtures and the Ashes – alongside the all-time British classics of The Open, the tennis at Wimbledon, the Royal Ascot and the Silverstone F1 Grand Prix.

"Fundamental to the success of this year has been the locations.

"While M&S Bank Arena (the venue for the Netball World Cup), Royal Portrush (The Open) and the London Stadium (MLB Series) aren’t exactly new, they have yet to acquire the international renown enjoyed by the iconic venues of Wimbledon, Lords, Ascot and Silverstone. But maybe they should, as they all delivered unequivocally."

Guerreiro also pointed out that meeting the challenges in using "older" venues has been crucial in the success of the events.

"The expectations inherent amongst stakeholders using a venue are not to be underestimated," Guerreiro added.

"The organisers, sponsors, the media, athletes and fans have widely varying and exacting needs. These can vary from state-of-the-art media centres and broadcast facilities, a selection of corporate hospitality options, a range of fan food and beverage concessions, fan entertainment areas (to meet the ever-growing demands of social media) and impressive player facilities – spanning discrete warm-up areas, treatment rooms, changing facilities and lounges.

"With established grounds, there is often the need to retrofit technology – hence the historic issues with services such as WiFi - but even modern venues face unexpected challenges, as anyone who has hosted VVIP guests or completely new sports can attest."

The UK's Summer of Sport 2019

ICC Cricket World Cup
Venues used: Bristol County Ground, Cardiff Wales Stadium, The Riverside Durham, Edgbaston, Hampshire Bowl, Headingley, Lord's, Old Trafford, County Ground Taunton, The Oval, Trent Bridge
Total audience: 800,000

MLB London Series
Venue: The London Stadium
Total audience: 118,718

Netball World Cup
Venue: M&S Bank Arena, Liverpool
Total audience: 125,000

Royal Ascot
Venue: Ascot Racecourse
Total audience: 292,719

The Ashes
Venues used: Edgbaston, Lord's, Headingley, Old Trafford, The Oval
Total audience: 483,800

The Open
Venue: Royal Portrush
Total audience: 237,750

Wimbledon Tennis Championships
Venue: All England Lawn Tennis and Croquet Club
Total audience: 500,397
RELATED STORIES
Netball World Cup inspires the nation – provides participation boost for sport


This year's Netball World Cup, held in Liverpool in July, is already providing a legacy by growing the sport's participation numbers in England. A survey conducted by YouGov on behalf of England Netball shows that 160,000 adult women who followed the tournament have been inspired to start playing netball.
MPs to press cricket chiefs over World Cup legacy plans


Members of Parliament will quiz cricket chiefs over their plans to capitalise on England's recent World Cup triumph.
Cricket World Cup legacy: one million children activated during seven-week tournament


The Cricket World Cup is set to provide English cricket a participation boost, as the tournament's legacy programmes saw more than one million children aged five to 12 connect with the sport during the competition.
HOK Sport leaves parent firm


HOK Sport, the architect firm behind the 2012 Olympic stadium and Arsenal's Emirates Stadium, is to separate from parent group HOK.
MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
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Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hyp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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