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Hard Rock Hotels launches in-room yoga with a musical twist
POSTED 10 Jan 2018 . BY Tom Walker
The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka Credit: Hard Rock Hotels
Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.

The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka and have been made available at all 24 Hard Rock Hotels around the world.

Marketed for guests who want to “play hard and purify harder”, Rock Om combines Manduka’s yoga expertise and equipment with original tracks mixed by producer and musical director DJ Drez. The classes are led by yogi and instructor Marti Nikko.

Rock Om consists of three individual, in-room yoga videos that will play on Hard Rock’s television systems across the brand’s portfolio. They will also be made available via a Rock Om page on the Hard Rock website.

The three classes are called Zenith, designed to help guests unwind through calming meditation and tranquil breathing exercises; Zepplin, which encourages guests to break a sweat to the beats of high-energy Vinyasa flow; and Zen, aimed at helping guests recharge their bodies and minds with traditional yoga moves.

Rock Om will compliment Hard Rock’s existing, signature music-infused spa treatments – Rhythm and Motion – which utilise amplified vibrations, pressures and patterns.

A number of the chain’s hotels now feature spas operated under its in-house Rock Spa brand.

“The yoga option has been designed to cater for guests who might not be able to hit the hotel gym, but still want to get a workout before going about their day,” said Nora Swire, senior director of marketing for Hard Rock Hotels & Casinos.

“We look forward to leveraging the brand’s connection to music, vibe and energy, creating a differentiated, one-of-a-kind fitness experience for travellers across the globe.”

Hard Rock, which has its headquarters in Orlando, Florida, operates 24 hotels, 11 casinos and 179 restaurants across 74 countries. It is famous for displaying music memorabilia in its properties.
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  Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower,' 41,000sq ft spa


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  Hard Rock returns to its roots with plans for London hotel


Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane.
  Hard Rock’s music-infused spa treatments coming to Atlanta


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  Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music


Hard Rock Hotels & Casinos has reinvented its Rock Spa treatments with a brand new music-centric spa menu, titled Rhythm and Motion, utilising amplified vibrations, pressures and patterns as the foundations of its treatments – designed to inspire spa-goers to ‘Live Hard, Purify Harder’.
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NEWS
Hard Rock Hotels launches in-room yoga with a musical twist
POSTED 10 Jan 2018 . BY Tom Walker
The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka Credit: Hard Rock Hotels
Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.

The new Rock Om yoga sessions have been created in partnership with global yoga brand Manduka and have been made available at all 24 Hard Rock Hotels around the world.

Marketed for guests who want to “play hard and purify harder”, Rock Om combines Manduka’s yoga expertise and equipment with original tracks mixed by producer and musical director DJ Drez. The classes are led by yogi and instructor Marti Nikko.

Rock Om consists of three individual, in-room yoga videos that will play on Hard Rock’s television systems across the brand’s portfolio. They will also be made available via a Rock Om page on the Hard Rock website.

The three classes are called Zenith, designed to help guests unwind through calming meditation and tranquil breathing exercises; Zepplin, which encourages guests to break a sweat to the beats of high-energy Vinyasa flow; and Zen, aimed at helping guests recharge their bodies and minds with traditional yoga moves.

Rock Om will compliment Hard Rock’s existing, signature music-infused spa treatments – Rhythm and Motion – which utilise amplified vibrations, pressures and patterns.

A number of the chain’s hotels now feature spas operated under its in-house Rock Spa brand.

“The yoga option has been designed to cater for guests who might not be able to hit the hotel gym, but still want to get a workout before going about their day,” said Nora Swire, senior director of marketing for Hard Rock Hotels & Casinos.

“We look forward to leveraging the brand’s connection to music, vibe and energy, creating a differentiated, one-of-a-kind fitness experience for travellers across the globe.”

Hard Rock, which has its headquarters in Orlando, Florida, operates 24 hotels, 11 casinos and 179 restaurants across 74 countries. It is famous for displaying music memorabilia in its properties.
RELATED STORIES
Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower,' 41,000sq ft spa


The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn, with the addition of a 450ft high tower shaped like back- to-back guitars.
Hard Rock returns to its roots with plans for London hotel


Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane.
Hard Rock’s music-infused spa treatments coming to Atlanta


Hard Rock International will open a 220-bedroom hotel in Atlanta, US, in spring 2018, located next to the upcoming Mercedes-Benz Stadium – future home of the Atlanta Falcons.
Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music


Hard Rock Hotels & Casinos has reinvented its Rock Spa treatments with a brand new music-centric spa menu, titled Rhythm and Motion, utilising amplified vibrations, pressures and patterns as the foundations of its treatments – designed to inspire spa-goers to ‘Live Hard, Purify Harder’.
MORE NEWS
Circadian Trust invests in wellness to support its NHS partnerships
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing across South Gloucestershire, UK. The initiative will see a £2.4m investment in its five Active Lifestyle Centres.
US named world’s largest wellness economy, reaching US$1.8 trillion valuation
The Global Wellness Institute (GWI) has released new data on the US’ wellness economy, valuing it at US$1.8 trillion.
Galgorm Resort gears up to host UK Aufguss Championships next week
UK sauna enthusiasts will converge at Galgorm Resort in Northern Ireland next week for the highly anticipated second annual UK Aufguss Championships.
Remedy Place to launch two new social wellness clubs annually as part of rollout strategy
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22-24 Apr 2024

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23-25 Apr 2024

ISPA Conference 2024

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+ More diary  
 


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Tel: +44 (0)1462 431385

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