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NEWS
Hard Rock reveals Rock Spa plans for Marbella
POSTED 10 Nov 2021 . BY Megan Whitby
Rock Spa treatment rooms are designed using inspiration from recording studios Credit: Hard Rock Hotels
Global hospitality brand Hard Rock has revealed plans for a new location in Marbella, Spain, scheduled to open in June 2022.

The former Andalucía Plaza hotel complex is undergoing an extensive transformation into a 384-key Hard Rock Hotel and Rock Spa.

The company will operate the property for joint venture company comprising real estate investment adviser and asset manager Stoneweg Hospitality and private investment firm Bain Capital which acquired the Marbella hotel in June 2021.

In additon to the spa, Hard Rock Hotel Marbella will have six dining concepts, an indoor heated pool and gym.

Rock Spa puts a musical twist on traditional spa treatments, such as a sound vibration facial called Face the Music. Rock Spa's design is also influenced by music and includes treatment rooms styled like recording studios.

Fabio Longo, MD at Bain Capital, says: “When we acquired this hotel we understood its underlying potential given its prime location in the heart of Puerto Banús.

“By utilising our experience of real estate turnaround situations and operating assets, we’ve been able to reposition this hotel to create additional value on behalf of our investors. The hotel has performed well since we acquired it in June and its conversion to a Hard Rock will ensure its continued success.”

The resort is within walking distance of the beach, marina, luxury designer boutiques and upmarket bars and dining options, including eight Michelin-starred restaurants, while several golf clubs are a short drive away.

Hard Rock operates 36 locations throughout North America, South America, Europe and Asia, with five properties currently under development.

To read more about Hard Rock’s spa and wellness offering, head to Spa Business’ exclusive interview with the brand’s senior vice president of hotels Dale Hipsh.

The Hard Rock brand – originally founded in London, England – was acquired by The Seminole Tribe of Florida, a Federally recognised Indian Tribe, for around US$1bn in 2007. The Seminole Tribe is acknowledged as the only Indian tribe in America that never signed a peace treaty.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
Hard Rock reveals Rock Spa plans for Marbella
POSTED 10 Nov 2021 . BY Megan Whitby
Rock Spa treatment rooms are designed using inspiration from recording studios Credit: Hard Rock Hotels
Global hospitality brand Hard Rock has revealed plans for a new location in Marbella, Spain, scheduled to open in June 2022.

The former Andalucía Plaza hotel complex is undergoing an extensive transformation into a 384-key Hard Rock Hotel and Rock Spa.

The company will operate the property for joint venture company comprising real estate investment adviser and asset manager Stoneweg Hospitality and private investment firm Bain Capital which acquired the Marbella hotel in June 2021.

In additon to the spa, Hard Rock Hotel Marbella will have six dining concepts, an indoor heated pool and gym.

Rock Spa puts a musical twist on traditional spa treatments, such as a sound vibration facial called Face the Music. Rock Spa's design is also influenced by music and includes treatment rooms styled like recording studios.

Fabio Longo, MD at Bain Capital, says: “When we acquired this hotel we understood its underlying potential given its prime location in the heart of Puerto Banús.

“By utilising our experience of real estate turnaround situations and operating assets, we’ve been able to reposition this hotel to create additional value on behalf of our investors. The hotel has performed well since we acquired it in June and its conversion to a Hard Rock will ensure its continued success.”

The resort is within walking distance of the beach, marina, luxury designer boutiques and upmarket bars and dining options, including eight Michelin-starred restaurants, while several golf clubs are a short drive away.

Hard Rock operates 36 locations throughout North America, South America, Europe and Asia, with five properties currently under development.

To read more about Hard Rock’s spa and wellness offering, head to Spa Business’ exclusive interview with the brand’s senior vice president of hotels Dale Hipsh.

The Hard Rock brand – originally founded in London, England – was acquired by The Seminole Tribe of Florida, a Federally recognised Indian Tribe, for around US$1bn in 2007. The Seminole Tribe is acknowledged as the only Indian tribe in America that never signed a peace treaty.

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Hard Rock Prague to open in 2023, featuring full-service Rock Spa


Hard Rock International will add a Prague location to its portfolio, with the new property opening in 2023.
FEATURE: Interview: Dale Hipsh


The senior VP of hotels at Hard Rock International tells Katie Barnes why its music-centric spa menu is striking the right chord with consumers and the media
Hard Rock Hotels launches in-room yoga with a musical twist


Hard Rock Hotels has launched an in-room yoga experience which uses the ‘power of music’ to help guests re-energise.
Bain Capital looks to Japanese onsens for growth potential


In February 2015, private investment firm Bain Capital Partners (BCP) bought a 100 per cent stake in Japanese hot springs and hotel operator Ooedo Onsens Holdings, in a move to capitalise on tourism ahead of the Tokyo 2020 Olympic Games.
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Banyan Tree curating solar-powered wellness retreat on private Mozambican island
Asian-inspired wellness sanctuaries crafted by Banyan Tree will open on luxury private islands off the coast of Mozambique in Q4 2022.
How spas can make the most out of Valentine's Day, according to Verena Lasvigne
“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director.
Climate-neutral hotel with sea view spa to open in Sweden
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