Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Harry Houdini and Zsa Zsa Gabor inspire new AWAY Spa at W Budapest
POSTED 14 Aug 2023 . BY Megan Whitby
The new AWAY Spa in Budapest is anchored by a central pool area inspired by Budapest’s famous thermal baths Credit: W Budapest

Credit: W Budapest
The spa takes inspiration from some of the greatest Hungarian artists and influencers in illuminating and unexpected ways
– Ildiko Jackson
Marriott International’s W Hotels brand has expanded its signature AWAY Spa portfolio with a striking new urban spa in Budapest.

Housed within W Hotels’ flagship Hungarian outpost, W Budapest, the 700sq m subterranean wellness retreat has been inspired by some of Hungary’s most iconic public figures, as well as AWAY Spa’s emphasis on social wellness.

“From Harry Houdini-inspired mirrors that create a feeling of never-ending space to soft Hollywood glamour touches that honour Zsa Zsa Gabor, the spa offers travellers and locals alike an elevated experience that honours the past while looking to the future ” explained Ildiko Jackson, spa manager.

“Like much of the rest of W Budapest, the spa takes inspiration from some of the greatest Hungarian artists and influencers in illuminating and unexpected ways.”

The spa’s design is the product of a collaboration between interior design firms Bowler James Brindley and Bánáti + Hartvig. The teams were also appointed to complete the restoration of the wider hotel.

In addition to Hungary’s best and brightest, the design studios said they drew inspiration from Budapest’s famous thermal baths to realise the wellness space.

In a nod to this, they designed a central eye-catching pool area complete with traditional tiles, gold mesh details and calming earthy tones.

Additional facilities include an aromatic steamroom, a Finnish sauna and a Beauty Bar offering make-up services, hair styling and nail treatments.

Partnered with Comfort Zone and L’amia Natura, the spa offers a range of traditional European spa treatments alongside a range of express rituals. These are conducted in the spa's five treatment rooms – one of which is designed for couples with a double Jacuzzi and private steamroom. All are equipped with Gharieni treatment tables and dressed in RKF Luxury Linen. RKF bathrobes and towels are also used throughout the facility.

In order to cater to a wide array of wellness needs, the spa also features a Technogym-equipped fitness area which hosts daily fitness and wellbeing classes including sound healing, personal training and yoga sessions.

Book4Time has been selected as The AWAY Spa at W Budapest’s software provider.

A sense of place
Housed in the historic Drechsler Palace – previously home to the Institute of Ballet – the 151-key W Budapest is located on Andrássy Avenue, a UNESCO World Heritage Site.

Bowler James Brindley and Bánáti + Hartvig were appointed to carefully restore and reimagine Drechsler Palace, drawing inspiration from its rich cultural history and multiple identities as a café, social hub and Hungarian State Ballet Academy.

Further inspiration was sourced from the grand French Renaissance architectural aesthetic throughout the city.

The team chose to work with an eye-catching colour palette of green, coral and deep blues and paired this with contemporary Zsolnay-inspired tiles, stained glass features and jewellery-inspired light fittings.

Hungary’s vibrant and eclectic cultural scene, including the city’s famous love of chess and deep-rooted connection to ballet, can also be seen throughout the new hotel.

Subtle nods to both are expressed in the form of bespoke chess-piece lamps and monochrome tiled marble flooring or soft pink hues, curved lines and lighting inspired by the graceful fluidity of the dance form.

W Budapest’s offering is completed with three distinctive dining concepts as well as a range of event spaces.
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
RELATED STORIES
  New lakeside spa oasis set to open at The Ritz-Carlton-Reynolds, Lake Oconee


Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover.
  designstudio ltd channels Louis XVI’s Versailles to create AWAY Spa at the W Philadelphia


designstudio ltd has revealed the inspiration behind its recently unveiled project, the AWAY Spa at the W Philadelphia.
  Marriott innovating to relaunch two of its major hotel spa concepts, reveals Kenneth Ryan


Marriott’s global head of spa Kenneth Ryan has revealed the company is preparing two new major spa concepts for its St. Regis and W Hotels hospitality brands, during an exclusive interview with Spa Business.
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
+ More news   

FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
bbspa_Group

The technical advice offered by bbspa is delivered via four specialist departments which offer turn [more...]
The Wildsmith Collection Limited

Launched in 2018, Wildsmith takes its name from 19th-century botanist William Wildsmith, whose exp [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Harry Houdini and Zsa Zsa Gabor inspire new AWAY Spa at W Budapest
POSTED 14 Aug 2023 . BY Megan Whitby
The new AWAY Spa in Budapest is anchored by a central pool area inspired by Budapest’s famous thermal baths Credit: W Budapest
Credit: W Budapest
The spa takes inspiration from some of the greatest Hungarian artists and influencers in illuminating and unexpected ways
– Ildiko Jackson
Marriott International’s W Hotels brand has expanded its signature AWAY Spa portfolio with a striking new urban spa in Budapest.

Housed within W Hotels’ flagship Hungarian outpost, W Budapest, the 700sq m subterranean wellness retreat has been inspired by some of Hungary’s most iconic public figures, as well as AWAY Spa’s emphasis on social wellness.

“From Harry Houdini-inspired mirrors that create a feeling of never-ending space to soft Hollywood glamour touches that honour Zsa Zsa Gabor, the spa offers travellers and locals alike an elevated experience that honours the past while looking to the future ” explained Ildiko Jackson, spa manager.

“Like much of the rest of W Budapest, the spa takes inspiration from some of the greatest Hungarian artists and influencers in illuminating and unexpected ways.”

The spa’s design is the product of a collaboration between interior design firms Bowler James Brindley and Bánáti + Hartvig. The teams were also appointed to complete the restoration of the wider hotel.

In addition to Hungary’s best and brightest, the design studios said they drew inspiration from Budapest’s famous thermal baths to realise the wellness space.

In a nod to this, they designed a central eye-catching pool area complete with traditional tiles, gold mesh details and calming earthy tones.

Additional facilities include an aromatic steamroom, a Finnish sauna and a Beauty Bar offering make-up services, hair styling and nail treatments.

Partnered with Comfort Zone and L’amia Natura, the spa offers a range of traditional European spa treatments alongside a range of express rituals. These are conducted in the spa's five treatment rooms – one of which is designed for couples with a double Jacuzzi and private steamroom. All are equipped with Gharieni treatment tables and dressed in RKF Luxury Linen. RKF bathrobes and towels are also used throughout the facility.

In order to cater to a wide array of wellness needs, the spa also features a Technogym-equipped fitness area which hosts daily fitness and wellbeing classes including sound healing, personal training and yoga sessions.

Book4Time has been selected as The AWAY Spa at W Budapest’s software provider.

A sense of place
Housed in the historic Drechsler Palace – previously home to the Institute of Ballet – the 151-key W Budapest is located on Andrássy Avenue, a UNESCO World Heritage Site.

Bowler James Brindley and Bánáti + Hartvig were appointed to carefully restore and reimagine Drechsler Palace, drawing inspiration from its rich cultural history and multiple identities as a café, social hub and Hungarian State Ballet Academy.

Further inspiration was sourced from the grand French Renaissance architectural aesthetic throughout the city.

The team chose to work with an eye-catching colour palette of green, coral and deep blues and paired this with contemporary Zsolnay-inspired tiles, stained glass features and jewellery-inspired light fittings.

Hungary’s vibrant and eclectic cultural scene, including the city’s famous love of chess and deep-rooted connection to ballet, can also be seen throughout the new hotel.

Subtle nods to both are expressed in the form of bespoke chess-piece lamps and monochrome tiled marble flooring or soft pink hues, curved lines and lighting inspired by the graceful fluidity of the dance form.

W Budapest’s offering is completed with three distinctive dining concepts as well as a range of event spaces.
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
Credit: W Budapest
RELATED STORIES
New lakeside spa oasis set to open at The Ritz-Carlton-Reynolds, Lake Oconee


Luxury lakeside retreat The Ritz-Carlton-Reynolds, Lake Oconee in Georgia, US, is gearing up to unveil its new-look destination spa this May following a comprehensive makeover.
designstudio ltd channels Louis XVI’s Versailles to create AWAY Spa at the W Philadelphia


designstudio ltd has revealed the inspiration behind its recently unveiled project, the AWAY Spa at the W Philadelphia.
Marriott innovating to relaunch two of its major hotel spa concepts, reveals Kenneth Ryan


Marriott’s global head of spa Kenneth Ryan has revealed the company is preparing two new major spa concepts for its St. Regis and W Hotels hospitality brands, during an exclusive interview with Spa Business.
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
bbspa_Group

The technical advice offered by bbspa is delivered via four specialist departments which offer turn [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS