Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Has COVID-19 reminded us that art is crucial to wellbeing?
POSTED 20 Jul 2020 . BY Megan Whitby
Making art reduces levels of the stress hormone cortisol in the body, regardless of skill level or past experience Credit: Shutterstock: alinabuphoto

The field guide gives people a bit of a scientific explanation of what they already know intuitively - the arts are essential to our health and wellbeing. It also gives them some ways to continue exploring the arts as a daily restorative practice
– Susan Magasamen
During lockdown, people all around the world turned to the arts to take sanctuary from the unprecedented situation before them – US-based International Arts and Mind (IAM) Lab collated a guide which offers weekly easy-to-do art activities, to help people use art as a coping mechanism.

Before the pandemic, spas were starting to experiment with wellbeing-boosting arts-based activities – anything from colouring and painting to creative writing. This is expected to continue as they explore therapies which aren't reliant on touch and IAM Lab's COVID-19 NeuroArts Field Guide could be a great source of inspiration for new programmes.

“People are naturally gravitating toward the arts during lockdown,” said Susan Magasamen, IAM Lab executive director, “we saw it when the Italians sang from their balconies and children chalked the sidewalks with messages of hope."

IAM Lab’s COVID-19 NeuroArts Field Guide has a two-fold purpose, as it was created to demonstrate how the arts support our collective health, wellbeing and learning as well as explaining the science behind this.

The group introduces the guide by stating: “In this guide, we’ll look at issues created or exacerbated by the pandemic, including loneliness, stress, burnout, anxiety, depression and grief and evidence-based arts activities that can help us.”

Each suggested activity features simple explanations about the scientific evidence and research relating to its potential benefits.

“The field guide gives people a bit of a scientific explanation of what they already know intuitively - the arts are essential to our health and wellbeing,” said Magasamen, “It also gives them some ways to continue exploring the arts as a daily restorative practice while we navigate the twists and turns of the pandemic.”

She believes that: “Spas should consider expanding the breadth of their aesthetic experiences by adding arts-based activities to their menu.

“We know making art reduces levels of the stress hormone cortisol in the body, regardless of skill level or past experience – so carving out space and time and providing tools for guests to engage in restorative arts could be a wonderful addition to the spa experience.”

IAM Lab revealed to Spa Business that its major partners across various sectors have distributed the Field Guide to their teams including the American Psychological Association, The Bezos Family Foundation, The National Head Start Association and NIH's National Center for Complementary and Integrative Health.

IAM Lab is a multidisciplinary research-to-practice initiative from the Brain Science Institute at the iconic Johns Hopkins University, the group brings together brain scientists and practitioners in architecture, music, and the arts and claims its mission is to amplify human potential.

Magasamen told Spa Business that the guide will continue to be updated for the foreseeable future, with new monthly articles being published to share creative ideas and activities.

“We’re still working on the guide as we’re still very much in the middle of this pandemic, trying to figure out how to live and breathe and make the most of a difficult situation.”
RELATED STORIES
  Bach, Tompkins and Lynch team up to celebrate ‘powerful connection' between art and wellbeing


Before the pandemic, spas were beginning to experiment with wellbeing-boosting arts-based activities – anything from colouring and painting to creative writing, and during lockdown, people all around the world turned to the arts to take sanctuary.
  COVID-19 has exacerbated the global mental health crisis, according to WHO survey


The pandemic has disrupted or halted critical mental health services in 93 per cent of countries worldwide, according to a new survey by the World Health organisation (WHO).
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
+ More news   

FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Balanced Body

Balanced Body is the global leader in Pilates equipment and education. Founded nearly 50 years ago, [more...]
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Has COVID-19 reminded us that art is crucial to wellbeing?
POSTED 20 Jul 2020 . BY Megan Whitby
Making art reduces levels of the stress hormone cortisol in the body, regardless of skill level or past experience Credit: Shutterstock: alinabuphoto
The field guide gives people a bit of a scientific explanation of what they already know intuitively - the arts are essential to our health and wellbeing. It also gives them some ways to continue exploring the arts as a daily restorative practice
– Susan Magasamen
During lockdown, people all around the world turned to the arts to take sanctuary from the unprecedented situation before them – US-based International Arts and Mind (IAM) Lab collated a guide which offers weekly easy-to-do art activities, to help people use art as a coping mechanism.

Before the pandemic, spas were starting to experiment with wellbeing-boosting arts-based activities – anything from colouring and painting to creative writing. This is expected to continue as they explore therapies which aren't reliant on touch and IAM Lab's COVID-19 NeuroArts Field Guide could be a great source of inspiration for new programmes.

“People are naturally gravitating toward the arts during lockdown,” said Susan Magasamen, IAM Lab executive director, “we saw it when the Italians sang from their balconies and children chalked the sidewalks with messages of hope."

IAM Lab’s COVID-19 NeuroArts Field Guide has a two-fold purpose, as it was created to demonstrate how the arts support our collective health, wellbeing and learning as well as explaining the science behind this.

The group introduces the guide by stating: “In this guide, we’ll look at issues created or exacerbated by the pandemic, including loneliness, stress, burnout, anxiety, depression and grief and evidence-based arts activities that can help us.”

Each suggested activity features simple explanations about the scientific evidence and research relating to its potential benefits.

“The field guide gives people a bit of a scientific explanation of what they already know intuitively - the arts are essential to our health and wellbeing,” said Magasamen, “It also gives them some ways to continue exploring the arts as a daily restorative practice while we navigate the twists and turns of the pandemic.”

She believes that: “Spas should consider expanding the breadth of their aesthetic experiences by adding arts-based activities to their menu.

“We know making art reduces levels of the stress hormone cortisol in the body, regardless of skill level or past experience – so carving out space and time and providing tools for guests to engage in restorative arts could be a wonderful addition to the spa experience.”

IAM Lab revealed to Spa Business that its major partners across various sectors have distributed the Field Guide to their teams including the American Psychological Association, The Bezos Family Foundation, The National Head Start Association and NIH's National Center for Complementary and Integrative Health.

IAM Lab is a multidisciplinary research-to-practice initiative from the Brain Science Institute at the iconic Johns Hopkins University, the group brings together brain scientists and practitioners in architecture, music, and the arts and claims its mission is to amplify human potential.

Magasamen told Spa Business that the guide will continue to be updated for the foreseeable future, with new monthly articles being published to share creative ideas and activities.

“We’re still working on the guide as we’re still very much in the middle of this pandemic, trying to figure out how to live and breathe and make the most of a difficult situation.”
RELATED STORIES
Bach, Tompkins and Lynch team up to celebrate ‘powerful connection' between art and wellbeing


Before the pandemic, spas were beginning to experiment with wellbeing-boosting arts-based activities – anything from colouring and painting to creative writing, and during lockdown, people all around the world turned to the arts to take sanctuary.
COVID-19 has exacerbated the global mental health crisis, according to WHO survey


The pandemic has disrupted or halted critical mental health services in 93 per cent of countries worldwide, according to a new survey by the World Health organisation (WHO).
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
Balanced Body

Balanced Body is the global leader in Pilates equipment and education. Founded nearly 50 years ago, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS