Josh Hutcherson and Jennifer Lawrence, who play Peta and Katniss, were in attendance, along with the films' director Francis Lawrence Credit: Lionsgate
Lionsgate’s travelling
Hunger Games exhibition has hit the road, making its long-awaited debut at its first stop in New York City for a six-month run before going on tour across the US.
Kicking off today (1 July) at Discovery Times Square, the 12,000sq ft (1,114sq m) exhibition includes the movie franchise’s costumes, props, photography, interactive experiences, set recreations and a
Hunger Games retail store.
Exhibition highlights include the films’ Girl on Fire dress, the Mockingjay pin, Katniss’ bow and interactives including an explorable map of the world of Panem, the gamemakers’ control table and a stunt choreography interactive experience.
The Thinkwell Group are behind the exhibition, and have produced the experience in partnership with Imagine Exhibitions.
The immersive environments featured in
The Hunger Games: The Exhibition have been created using AV services from Electrosonic and fabrication from MC2. Audio, multimedia and mobile experience presentation systems were provided by Acoustiguide, while Picsolve is handling image capture and Event Network is managing the store.
“We’ve partnered with the leading companies in the event, exhibition and attractions space to create an unforgettable experience that fans will love as part of our plan to extend our Lionsgate brands beyond the big screen and into location-based entertainment around the world,” said Tim Palen, Lionsgate chief brand officer and president of worldwide marketing.
“This is an exciting and dynamic initiative growing our biggest global franchise and enabling fans to become even more engaged in the world of
The Hunger Games.”
The second stop on the tour has been set for February 2016 in San Francisco, California, where the exhibition will be held inside the Innovation Hangar at the Palace of Fine Arts Exhibition Hall.
Lionsgate also announced plans for ‘The Hunger Games StageAround’ – an experience coming to London in 2016. Built around a specially-constructed 1,200-seat theatre near Wembley Stadium, the pop-up will include
Hunger Games-branded attractions and a live stage show based on the
Step Up franchise. This experience will later
become the centrepiece of the Motiongate theme park coming to Dubai as part of the AED10bn (US$2.7bn, €2.1bn, £1.7bn)
Dubai Parks and Resorts development.
