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NEWS
ICAA's Colin Milner says society must reclaim wellbeing for older people with new, vibrant models
POSTED 04 May 2021 . BY Tom Walker
The call to action identifies four key 'reclaims' for the ageing populations Credit: Shutterstock/Frank11
It's time to refocus on the changing needs of older adults, according to a new initiative from The International Council on Active Aging (ICAA).

Colin Milner, ICAA chief executive, has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to "reclaim health and wellbeing for older people".

Populations of the world are emerging from the pandemic year and life is unlikely to return to the way it was before COVID-19, says Milner, making this a "transformative time" when we must move beyond crisis management and develop a "new, vibrant model" to meet the needs and lifestyles of today’s older adults.

“Now is the time that we can come together to reclaim our lives and businesses,” Milner said.

The call to action identifies four key "reclaims" for ageing populations – emotional and mental health, functional ability, the potential of ageing and business health.

ICAA outlines the four areas as follows:

Reclaim emotional and mental health

Wellness is an antidote to the feelings of anxiety, loneliness and grief that harried many people during the social isolation and personal losses related to the COVID-19 pandemic.

Wellness offers support groups, counselling and physically safe gatherings for spiritual, intellectual, cultural and social interactions, all of which lessen loneliness and build resilience.

Reclaim functional ability

Healthy ageing means having the functional ability that enables well-being at older ages (World Health Organization).

The wellness dimensions frame the cognitive, physical, social and psychological abilities for functioning in everyday life, whether daily life entails a walk to the bank, managing personal finances, conversing with a coworker, completing self-care activities or setting up a video call with family members.

Reclaim the potential of ageing

Negative, ageist stereotypes can afflict older adults, resulting in social isolation, poor mental health and reduced physical health.

Wellness opportunities and programmes have a purpose well beyond entertainment. Wellness brings together younger and older generations, promotes volunteering and lifelong learning, showcases highly skilled artists, educators and businesspeople – all of these reclaim older adults as valuable contributors to society.

Reclaim business health

Counteract misunderstandings about the value proposition of senior living and senior services by showcasing how wellness guides a lifestyle of personal growth, effective health behaviours and safe, personalised care.

Wellness culture and opportunities align with many organisational performance metrics by attracting and retaining customers/residents, generating referrals, reducing risks, delaying care needs and delivering the brand promise. Well-designed workforce wellness programmes are a recruitment and retention benefit.

For more information on the call to action, click here for the dedicated ICAA website.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
ICAA's Colin Milner says society must reclaim wellbeing for older people with new, vibrant models
POSTED 04 May 2021 . BY Tom Walker
The call to action identifies four key 'reclaims' for the ageing populations Credit: Shutterstock/Frank11
It's time to refocus on the changing needs of older adults, according to a new initiative from The International Council on Active Aging (ICAA).

Colin Milner, ICAA chief executive, has made a call for policymakers and businesses – as well as society in general – to integrate wellness throughout all organisational strategies and operations in order to "reclaim health and wellbeing for older people".

Populations of the world are emerging from the pandemic year and life is unlikely to return to the way it was before COVID-19, says Milner, making this a "transformative time" when we must move beyond crisis management and develop a "new, vibrant model" to meet the needs and lifestyles of today’s older adults.

“Now is the time that we can come together to reclaim our lives and businesses,” Milner said.

The call to action identifies four key "reclaims" for ageing populations – emotional and mental health, functional ability, the potential of ageing and business health.

ICAA outlines the four areas as follows:

Reclaim emotional and mental health

Wellness is an antidote to the feelings of anxiety, loneliness and grief that harried many people during the social isolation and personal losses related to the COVID-19 pandemic.

Wellness offers support groups, counselling and physically safe gatherings for spiritual, intellectual, cultural and social interactions, all of which lessen loneliness and build resilience.

Reclaim functional ability

Healthy ageing means having the functional ability that enables well-being at older ages (World Health Organization).

The wellness dimensions frame the cognitive, physical, social and psychological abilities for functioning in everyday life, whether daily life entails a walk to the bank, managing personal finances, conversing with a coworker, completing self-care activities or setting up a video call with family members.

Reclaim the potential of ageing

Negative, ageist stereotypes can afflict older adults, resulting in social isolation, poor mental health and reduced physical health.

Wellness opportunities and programmes have a purpose well beyond entertainment. Wellness brings together younger and older generations, promotes volunteering and lifelong learning, showcases highly skilled artists, educators and businesspeople – all of these reclaim older adults as valuable contributors to society.

Reclaim business health

Counteract misunderstandings about the value proposition of senior living and senior services by showcasing how wellness guides a lifestyle of personal growth, effective health behaviours and safe, personalised care.

Wellness culture and opportunities align with many organisational performance metrics by attracting and retaining customers/residents, generating referrals, reducing risks, delaying care needs and delivering the brand promise. Well-designed workforce wellness programmes are a recruitment and retention benefit.

For more information on the call to action, click here for the dedicated ICAA website.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Wellness architect Veronica Schreibeis Smith wins Leading Woman In Wellness Award


Veronica Schreibeis Smith, CEO and founding principal of Vera Iconica Architecture, was presented with the Leading Women in Wellness Award at the 2020 Global Wellness Summit.
FEATURE: Opinion: Challenging ageism


The ICAA’s Colin Milner says the fitness industry can stop ageism devastating lives
FEATURE: Industry insights: A conversation with...


ICAA’s Colin Milner speaks to MIT AgeLab director Dr Joseph Coughlin about the reality of our ageing population and the importance of engaging older people
Older people “don’t die” when pushed hard, Active Ageing chief tells PTs


One of the biggest misconceptions made in the physical activity sector is that retired people cannot train hard.
MORE NEWS
Sha debuts new programme to support long-COVID recovery
Sha Wellness Clinic's latest programme targets those suffering with long-term symptoms of COVID-19 – a syndrome clinically referred to as long-COVID.
Iceland's new Sky Lagoon has been inspired by indigenous bathing culture
Attractions and hospitality brand Pursuit has launched Sky Lagoon, a relaxing and restorative geothermal retreat just outside of Reykjavik, situated against the striking backdrop of the North Atlantic Ocean.
Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns.
Healing the healers: New training champions importance of therapist self-care, health and wellbeing
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It’s a new world; all global norms – societal, cultural, business and behavioural – have been disrupted by COVID-19. [more...]

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L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
COMPANY PROFILES
Vinésime

Vinésime is a skincare brand that creates its own active ingredients from selected vineyards in the [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

ISPA Stronger Together Summit

Virtual Conference, United States
11-12 May 2021

Healing Summit

The Pine Cliffs Resort, Albufeira, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2021

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