According to preliminary findings from Intelligent Spas benchmark surveys, the majority of spa owners and managers surveyed by the research company have forecast positive growth in both revenue and spa visits for the calendar years of 2008 and 2009.

Many spa managers surveyed also believe they may be protected to some extent from the negative effects of the current economic climate, as the demand for services continues despite potential falls in discretionary spending.

The findings also indicate that, although overall the spa industry has experienced strong growth over the last five years, some rationalisation occurred before the credit crisis began.

As Julie Garrow, the managing director of Intelligent Spas explains: “Further rationalisation in some spa markets is likely to occur as the global economy experiences further pressures.”

However, Garrow cautioned against making reactive decisions during the economic downturn. The company has also revealed on its website a number of ways in which spas can take advantage of market changes in the current climate. Details: intelligentspas.com