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NEWS
James Balfour says 1Rebel is ready to 'hand the keys to its clubs' to the NHS
POSTED 20 Mar 2020 . BY Kate Cracknell
Balfour is offering all 1Rebel clubs to the NHS for use during the coronavirus crisis. Partner, Technogym and the members would remove the equipment to make ready Credit: 1Rebel

This is as close to a wartime scenario as many of us will ever experience, and we believe it’s a time to come together and each do what we can
– James Balfour, CEO, 1Rebel
1Rebel co-founder, James Balfour, has today made an open offer to the NHS, saying he is ready to hand over the keys to all 1Rebel's London clubs for use by the NHS as the coronavirus spreads across the capital.

Speaking to Health Club Management, Balfour explained: “London is currently the area of the UK most heavily affected by the coronavirus and we’re hearing stark warnings about impending shortages of hospital beds.

"If we can be part of the solution, we absolutely want to be.

“We made an announcement earlier this week that, effective from 21 March, we will be closing our studios until further notice in the interest of staff and member wellbeing.

“We're now supporting members with at-home workouts via Instagram, with our first video viewed over 1,000 times in just a few hours. But in terms of the studios themselves, rather than see the space lie empty, we are very much hoping it can be used for the public good.

“We estimate that, across our seven studios in central London, we could make space for 300–400 beds. There are also extended changing facilities, showers, and areas for IT facilities. There is great lighting and even the fact that we have sound systems – offering the opportunity to play music – could lift people’s spirits.

“We don’t know exactly how the NHS might use our studios, and obviously this is a situation that’s evolving by the day, so we felt the best route was to share details of what’s available with an open offer to the NHS to use whatever it would like.

“To that end, we have created a new website which has just gone live and which provides a detailed factsheet about all of our clubs. We hope this will provide all the information the NHS needs to decide if and how it might best use our space.”

He continued: “This is as close to a wartime scenario as many of us will ever experience, and we believe it’s a time to come together and each do what we can.

“We are certainly invoking the wartime spirit at 1Rebel. We have already had confirmation from our partner, Technogym, that it will wholeheartedly support the project and the logistical moves required to make it happen. And we contacted our 1Rebel army to see if anyone would be available to help us move all the equipment. The response has been phenomenal.”
RELATED STORIES
  Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
  1Rebel signs deal to open studios across Middle East


1Rebel has signed a deal to enter the Middle Eastern fitness market, expanding the brand's plans to grow its footprint globally.
  1Rebel partners with Technogym to launch at-home fitness platform


Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.
  1Rebel secures large studio site at London's iconic Post Building


Boutique fitness operator 1Rebel has secured a 9,000sq ft site at The Post Building – the major mixed-use development which will transform the iconic former Royal Mail Sorting Office in the West End of London.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
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News   Products   Magazine   Subscribe
NEWS
James Balfour says 1Rebel is ready to 'hand the keys to its clubs' to the NHS
POSTED 20 Mar 2020 . BY Kate Cracknell
Balfour is offering all 1Rebel clubs to the NHS for use during the coronavirus crisis. Partner, Technogym and the members would remove the equipment to make ready Credit: 1Rebel
This is as close to a wartime scenario as many of us will ever experience, and we believe it’s a time to come together and each do what we can
– James Balfour, CEO, 1Rebel
1Rebel co-founder, James Balfour, has today made an open offer to the NHS, saying he is ready to hand over the keys to all 1Rebel's London clubs for use by the NHS as the coronavirus spreads across the capital.

Speaking to Health Club Management, Balfour explained: “London is currently the area of the UK most heavily affected by the coronavirus and we’re hearing stark warnings about impending shortages of hospital beds.

"If we can be part of the solution, we absolutely want to be.

“We made an announcement earlier this week that, effective from 21 March, we will be closing our studios until further notice in the interest of staff and member wellbeing.

“We're now supporting members with at-home workouts via Instagram, with our first video viewed over 1,000 times in just a few hours. But in terms of the studios themselves, rather than see the space lie empty, we are very much hoping it can be used for the public good.

“We estimate that, across our seven studios in central London, we could make space for 300–400 beds. There are also extended changing facilities, showers, and areas for IT facilities. There is great lighting and even the fact that we have sound systems – offering the opportunity to play music – could lift people’s spirits.

“We don’t know exactly how the NHS might use our studios, and obviously this is a situation that’s evolving by the day, so we felt the best route was to share details of what’s available with an open offer to the NHS to use whatever it would like.

“To that end, we have created a new website which has just gone live and which provides a detailed factsheet about all of our clubs. We hope this will provide all the information the NHS needs to decide if and how it might best use our space.”

He continued: “This is as close to a wartime scenario as many of us will ever experience, and we believe it’s a time to come together and each do what we can.

“We are certainly invoking the wartime spirit at 1Rebel. We have already had confirmation from our partner, Technogym, that it will wholeheartedly support the project and the logistical moves required to make it happen. And we contacted our 1Rebel army to see if anyone would be available to help us move all the equipment. The response has been phenomenal.”
RELATED STORIES
Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
1Rebel signs deal to open studios across Middle East


1Rebel has signed a deal to enter the Middle Eastern fitness market, expanding the brand's plans to grow its footprint globally.
1Rebel partners with Technogym to launch at-home fitness platform


Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.
1Rebel secures large studio site at London's iconic Post Building


Boutique fitness operator 1Rebel has secured a 9,000sq ft site at The Post Building – the major mixed-use development which will transform the iconic former Royal Mail Sorting Office in the West End of London.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
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Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
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FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
TLEE Spas + Wellness

TLEE Spas + Wellness is a globally acclaimed spa design and consulting firm created in 2010 by Tracy [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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