Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
James Balfour says 1Rebel is ready to 'hand the keys to its clubs' to the NHS
POSTED 20 Mar 2020 . BY Kate Cracknell
Balfour is offering all 1Rebel clubs to the NHS for use during the coronavirus crisis. Partner, Technogym and the members would remove the equipment to make ready Credit: 1Rebel

This is as close to a wartime scenario as many of us will ever experience, and we believe it’s a time to come together and each do what we can
– James Balfour, CEO, 1Rebel
1Rebel co-founder, James Balfour, has today made an open offer to the NHS, saying he is ready to hand over the keys to all 1Rebel's London clubs for use by the NHS as the coronavirus spreads across the capital.

Speaking to Health Club Management, Balfour explained: “London is currently the area of the UK most heavily affected by the coronavirus and we’re hearing stark warnings about impending shortages of hospital beds.

"If we can be part of the solution, we absolutely want to be.

“We made an announcement earlier this week that, effective from 21 March, we will be closing our studios until further notice in the interest of staff and member wellbeing.

“We're now supporting members with at-home workouts via Instagram, with our first video viewed over 1,000 times in just a few hours. But in terms of the studios themselves, rather than see the space lie empty, we are very much hoping it can be used for the public good.

“We estimate that, across our seven studios in central London, we could make space for 300–400 beds. There are also extended changing facilities, showers, and areas for IT facilities. There is great lighting and even the fact that we have sound systems – offering the opportunity to play music – could lift people’s spirits.

“We don’t know exactly how the NHS might use our studios, and obviously this is a situation that’s evolving by the day, so we felt the best route was to share details of what’s available with an open offer to the NHS to use whatever it would like.

“To that end, we have created a new website which has just gone live and which provides a detailed factsheet about all of our clubs. We hope this will provide all the information the NHS needs to decide if and how it might best use our space.”

He continued: “This is as close to a wartime scenario as many of us will ever experience, and we believe it’s a time to come together and each do what we can.

“We are certainly invoking the wartime spirit at 1Rebel. We have already had confirmation from our partner, Technogym, that it will wholeheartedly support the project and the logistical moves required to make it happen. And we contacted our 1Rebel army to see if anyone would be available to help us move all the equipment. The response has been phenomenal.”
RELATED STORIES
  Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
  1Rebel signs deal to open studios across Middle East


1Rebel has signed a deal to enter the Middle Eastern fitness market, expanding the brand's plans to grow its footprint globally.
  1Rebel partners with Technogym to launch at-home fitness platform


Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.
  1Rebel secures large studio site at London's iconic Post Building


Boutique fitness operator 1Rebel has secured a 9,000sq ft site at The Post Building – the major mixed-use development which will transform the iconic former Royal Mail Sorting Office in the West End of London.
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
+ More news   

FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beautylizer

Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
James Balfour says 1Rebel is ready to 'hand the keys to its clubs' to the NHS
POSTED 20 Mar 2020 . BY Kate Cracknell
Balfour is offering all 1Rebel clubs to the NHS for use during the coronavirus crisis. Partner, Technogym and the members would remove the equipment to make ready Credit: 1Rebel
This is as close to a wartime scenario as many of us will ever experience, and we believe it’s a time to come together and each do what we can
– James Balfour, CEO, 1Rebel
1Rebel co-founder, James Balfour, has today made an open offer to the NHS, saying he is ready to hand over the keys to all 1Rebel's London clubs for use by the NHS as the coronavirus spreads across the capital.

Speaking to Health Club Management, Balfour explained: “London is currently the area of the UK most heavily affected by the coronavirus and we’re hearing stark warnings about impending shortages of hospital beds.

"If we can be part of the solution, we absolutely want to be.

“We made an announcement earlier this week that, effective from 21 March, we will be closing our studios until further notice in the interest of staff and member wellbeing.

“We're now supporting members with at-home workouts via Instagram, with our first video viewed over 1,000 times in just a few hours. But in terms of the studios themselves, rather than see the space lie empty, we are very much hoping it can be used for the public good.

“We estimate that, across our seven studios in central London, we could make space for 300–400 beds. There are also extended changing facilities, showers, and areas for IT facilities. There is great lighting and even the fact that we have sound systems – offering the opportunity to play music – could lift people’s spirits.

“We don’t know exactly how the NHS might use our studios, and obviously this is a situation that’s evolving by the day, so we felt the best route was to share details of what’s available with an open offer to the NHS to use whatever it would like.

“To that end, we have created a new website which has just gone live and which provides a detailed factsheet about all of our clubs. We hope this will provide all the information the NHS needs to decide if and how it might best use our space.”

He continued: “This is as close to a wartime scenario as many of us will ever experience, and we believe it’s a time to come together and each do what we can.

“We are certainly invoking the wartime spirit at 1Rebel. We have already had confirmation from our partner, Technogym, that it will wholeheartedly support the project and the logistical moves required to make it happen. And we contacted our 1Rebel army to see if anyone would be available to help us move all the equipment. The response has been phenomenal.”
RELATED STORIES
Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
1Rebel signs deal to open studios across Middle East


1Rebel has signed a deal to enter the Middle Eastern fitness market, expanding the brand's plans to grow its footprint globally.
1Rebel partners with Technogym to launch at-home fitness platform


Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform to rival the likes of Peloton.
1Rebel secures large studio site at London's iconic Post Building


Boutique fitness operator 1Rebel has secured a 9,000sq ft site at The Post Building – the major mixed-use development which will transform the iconic former Royal Mail Sorting Office in the West End of London.
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
+ More news   
 
FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beautylizer

Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS