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NEWS
Joe Wicks' Youtube PE lesson goes global – attracts 2.3m views in first nine hours
POSTED 23 Mar 2020 . BY Tom Walker
Personal trainer Joe Wicks has pledged to stream a live exercise session every weekday until schools are reopened Credit: Youtube / The Body Coach
A live workout streamed on YouTube, which looks to help keep families active during the coronavirus outbreak, has gone global.

Hosted by UK-based personal trainer Joe Wicks, the first family-oriented Physical Education (PE) class on 23 March saw 800,000 families tune in and take part in the live class.

Since its broadcast at 9.00am GMT, it has been viewed more than 2.3m times – and the number is growing rapidly.

Using his The Body Coach TV Youtube channel, Wicks pledged to stream classes every day in order to "keep the nation fit and healthy", as schools across the UK shut in a bid to tackle the outbreak.

"I want this to be an opportunity for us all to interact, connect, stay fit and have fun," Wicks said.

"I'm going to do this every single Monday to Friday until our schools are back open and the kids are back in school."

As well as tens of thousands of families in the UK, people tuned in from as far as Brazil, Jamaica and Canada.

Wicks, who had already built a following with his 15-minute recipes and workout videos, said the response of the first session "had been amazing."

The 30-minute classes will be streamed every morning at 9.00am GMT.

To view The Body Coach TV Youtube channel, click here.
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  Thor actor Chris Hemsworth offers free access to home-fitness app Centrfit


Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for the next six weeks.
  YouTube star Joe Wicks 'in talks' with national channels


Joe Wicks, the personal trainer who has become a global star thanks to his daily exercise sessions for families, is understood to be in talks with at least two major UK TV channels.
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ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

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Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
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Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Joe Wicks' Youtube PE lesson goes global – attracts 2.3m views in first nine hours
POSTED 23 Mar 2020 . BY Tom Walker
Personal trainer Joe Wicks has pledged to stream a live exercise session every weekday until schools are reopened Credit: Youtube / The Body Coach
A live workout streamed on YouTube, which looks to help keep families active during the coronavirus outbreak, has gone global.

Hosted by UK-based personal trainer Joe Wicks, the first family-oriented Physical Education (PE) class on 23 March saw 800,000 families tune in and take part in the live class.

Since its broadcast at 9.00am GMT, it has been viewed more than 2.3m times – and the number is growing rapidly.

Using his The Body Coach TV Youtube channel, Wicks pledged to stream classes every day in order to "keep the nation fit and healthy", as schools across the UK shut in a bid to tackle the outbreak.

"I want this to be an opportunity for us all to interact, connect, stay fit and have fun," Wicks said.

"I'm going to do this every single Monday to Friday until our schools are back open and the kids are back in school."

As well as tens of thousands of families in the UK, people tuned in from as far as Brazil, Jamaica and Canada.

Wicks, who had already built a following with his 15-minute recipes and workout videos, said the response of the first session "had been amazing."

The 30-minute classes will be streamed every morning at 9.00am GMT.

To view The Body Coach TV Youtube channel, click here.
RELATED STORIES
"Engage with your members during closures," says Pure International Group's Colin Grant in IHRSA webinar


In an IHRSA webinar presented on 18 March, Colin Grant, CEO of Pure International Group, has shared what he has learned from managing closures and member concerns across his 30+ South Asia clubs in the wake of the COVID-19 pandemic.
Thor actor Chris Hemsworth offers free access to home-fitness app Centrfit


Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for the next six weeks.
YouTube star Joe Wicks 'in talks' with national channels


Joe Wicks, the personal trainer who has become a global star thanks to his daily exercise sessions for families, is understood to be in talks with at least two major UK TV channels.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS