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NEWS
Landmark 'Slam Jam' campaign to get 180,000 primary school kids playing basketball
POSTED 24 Apr 2019 . BY Tom Walker
Targeted specifically at 7-11-year olds, the programme will be delivered in both school and community locations
A new grassroots basketball programme aims to introduce the sport to 180,000 primary school-aged children across England.

Called Slam Jam, the programme has been developed by Basketball England in partnership with basketball and educational experts and is a landmark programme for Basketball England.

Targeted specifically at 7-11-year olds, the programme will be delivered in both school and community locations with fun-filled sessions lasting between 45-60 minutes.

Slam Jam has been designed to provide children with their first experience of basketball and an achievable timescale to develop all the basic skills and techniques to both understand and enjoy the game.

With minimal equipment required – basketballs, bibs, cones – the programme can also be delivered almost anywhere.

Described as a "landmark programme" for Basketball England, it also represents a notable investment into the grassroots level of the game.

Slam Jam forms a key part of Basketball England’s strategic plan to deliver a sustainable future for the sport – Growing BasketbALL TOGETHER.

Young people and children are at the heart of the plan with a key focus on delivering accessible and positive basketball experiences from a young age.

“We believe the launch of Slam Jam is a huge step forward for the future of basketball in England,” said Stewart Kellett, Basketball England CEO.

“Slam Jam will help us reach a significant number of children who are yet to play basketball.

"Enjoyment should be at the heart of any playing experience and therefore we’ve ensured that the children themselves have been involved in its creation.

"This goes beyond any participation programme we’ve done before and we’re looking forward to creating some life-long players and fans of basketball.”
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Basketball England has become the first national governing body of sport to train its staff to a Level 2 award in mental health awareness.
  British Swimming chair Maurice Watkins appointed chair of British Basketball


British Basketball Federation (BBF) has appointed Maurice Watkins CBE as its new chair.
  Troubled British Basketball given "lifeline" to fulfil international fixtures


UK Sport is to deliver a "one-off" support deal to British Basketball, in order to help the troubled national governing body fulfil international fixtures scheduled for its men's and women's teams.
  FEATURE: Growing The Grassroots: Basketball


Getting more people involved
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Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
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News   Products   Magazine   Subscribe
NEWS
Landmark 'Slam Jam' campaign to get 180,000 primary school kids playing basketball
POSTED 24 Apr 2019 . BY Tom Walker
Targeted specifically at 7-11-year olds, the programme will be delivered in both school and community locations
A new grassroots basketball programme aims to introduce the sport to 180,000 primary school-aged children across England.

Called Slam Jam, the programme has been developed by Basketball England in partnership with basketball and educational experts and is a landmark programme for Basketball England.

Targeted specifically at 7-11-year olds, the programme will be delivered in both school and community locations with fun-filled sessions lasting between 45-60 minutes.

Slam Jam has been designed to provide children with their first experience of basketball and an achievable timescale to develop all the basic skills and techniques to both understand and enjoy the game.

With minimal equipment required – basketballs, bibs, cones – the programme can also be delivered almost anywhere.

Described as a "landmark programme" for Basketball England, it also represents a notable investment into the grassroots level of the game.

Slam Jam forms a key part of Basketball England’s strategic plan to deliver a sustainable future for the sport – Growing BasketbALL TOGETHER.

Young people and children are at the heart of the plan with a key focus on delivering accessible and positive basketball experiences from a young age.

“We believe the launch of Slam Jam is a huge step forward for the future of basketball in England,” said Stewart Kellett, Basketball England CEO.

“Slam Jam will help us reach a significant number of children who are yet to play basketball.

"Enjoyment should be at the heart of any playing experience and therefore we’ve ensured that the children themselves have been involved in its creation.

"This goes beyond any participation programme we’ve done before and we’re looking forward to creating some life-long players and fans of basketball.”
RELATED STORIES
Basketball England to train staff in mental health awareness


Basketball England has become the first national governing body of sport to train its staff to a Level 2 award in mental health awareness.
British Swimming chair Maurice Watkins appointed chair of British Basketball


British Basketball Federation (BBF) has appointed Maurice Watkins CBE as its new chair.
Troubled British Basketball given "lifeline" to fulfil international fixtures


UK Sport is to deliver a "one-off" support deal to British Basketball, in order to help the troubled national governing body fulfil international fixtures scheduled for its men's and women's teams.
FEATURE: Growing The Grassroots: Basketball


Getting more people involved
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
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FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Prism Light Pod

Prism Light Pod launched its first whole-body red light bed in 2016. We expanded with the Prism Li [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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PRINT SUBSCRIPTIONS
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