Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Les Mills Boutique is unveiled – helps clubs attract younger audiences
POSTED 10 Nov 2021 . BY Tom Walker
Les Mills Boutique has been designed to appeal to Millennials and Gen-Z Credit: Les Mills
Les Mills has launched a new turnkey boutique fitness service
The concept allows clubs to turn a space into a boutique studio
The Les Mills Boutique service includes a bespoke studio fit-out plan, a studio operations guide and access to new Les Mills programming
The solution can be integrated into existing clubs or created as a standalone site
Les Mills has launched a new solution to help fitness operators transform space in their clubs into premium boutique studios.

Called Les Mills Boutique, the turnkey solution includes a bespoke studio fit-out plan, a studio operations guide, instructor training and access to a regularly refreshed programme of newly-launched Les Mills workouts.

Targeting younger audiences through an emphasis on experience and premium design, Les Mills Boutique is underpinned by three workouts – functional training program Les Mills Ceremony; boxing concept Les Mills Conquer; and immersive cycling workout The Trip.

The concept has been piloted at Les Mills' flagship Auckland City club in New Zealand – as well as by a premium operator in Asia – and can be integrated into existing health clubs or installed on a standalone basis to create a new boutique business.

Keith Burnet, Les Mills’ CEO of global markets, said: “Our partners have been asking for this type of ‘boxed’ solution for several years now, so having taken our time to perfect the formula, we’re excited to be finally bringing it to market.

“It’s a flexible format designed to help clubs attract Millennials and Gen-Z – and we’re keen to speak to any operator currently grappling with this challenge.”

The Les Mills Auckland City pilot* saw a 79 per cent increase in new joiners in the nine months following launch, with classes averaging 90 per cent occupancy. The average age of class participants for Ceremony and Conquer was also four years younger than for the overall club.

“Like every health club operator in the world, one of our biggest priorities is ensuring our offering remains relevant and attractive to younger members,” says Les Mills New Zealand head of fitness, Ish Cheyne.

“Since adding Les Mills Boutique we’ve seen younger audiences streaming through our doors and better business outcomes.

"We’re now in the process of rolling out this studio solution across our entire 12-club estate to ensure we stay relevant with this key demographic by appealing to their love of high-octane experiences and sleek aesthetic.”

Les Mills Boutique is expected to be live in all markets by the end of 2022, with advanced discussions already underway with a selection of operators across the US and Europe.

*Footnote
As well as being a global supplier of group fitness solutions, Les Mills operates 12 premium health clubs in New Zealand, which serve as the company’s ‘living lab’ and a test-bed for new products.

RELATED STORIES
  Les Mills+ launches with live workouts – replaces Les Mills on Demand


Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform that adds live workouts to the mix.
  Fitbit signs content partnership with Les Mills


Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a partnership between the two companies.
  FEATURE: Sponsored: Les Mills: Turbocharge your Growth


Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
MORE NEWS
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
+ More news   

FEATURED SUPPLIERS

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]
+ More featured suppliers  
COMPANY PROFILES
Curry Spa Consulting

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
Cariitti Oy

Cariitti is a Finnish family business founded by Kari Ruokonen in 1998 that offers versatile lightin [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Les Mills Boutique is unveiled – helps clubs attract younger audiences
POSTED 10 Nov 2021 . BY Tom Walker
Les Mills Boutique has been designed to appeal to Millennials and Gen-Z Credit: Les Mills
Les Mills has launched a new turnkey boutique fitness service
The concept allows clubs to turn a space into a boutique studio
The Les Mills Boutique service includes a bespoke studio fit-out plan, a studio operations guide and access to new Les Mills programming
The solution can be integrated into existing clubs or created as a standalone site
Les Mills has launched a new solution to help fitness operators transform space in their clubs into premium boutique studios.

Called Les Mills Boutique, the turnkey solution includes a bespoke studio fit-out plan, a studio operations guide, instructor training and access to a regularly refreshed programme of newly-launched Les Mills workouts.

Targeting younger audiences through an emphasis on experience and premium design, Les Mills Boutique is underpinned by three workouts – functional training program Les Mills Ceremony; boxing concept Les Mills Conquer; and immersive cycling workout The Trip.

The concept has been piloted at Les Mills' flagship Auckland City club in New Zealand – as well as by a premium operator in Asia – and can be integrated into existing health clubs or installed on a standalone basis to create a new boutique business.

Keith Burnet, Les Mills’ CEO of global markets, said: “Our partners have been asking for this type of ‘boxed’ solution for several years now, so having taken our time to perfect the formula, we’re excited to be finally bringing it to market.

“It’s a flexible format designed to help clubs attract Millennials and Gen-Z – and we’re keen to speak to any operator currently grappling with this challenge.”

The Les Mills Auckland City pilot* saw a 79 per cent increase in new joiners in the nine months following launch, with classes averaging 90 per cent occupancy. The average age of class participants for Ceremony and Conquer was also four years younger than for the overall club.

“Like every health club operator in the world, one of our biggest priorities is ensuring our offering remains relevant and attractive to younger members,” says Les Mills New Zealand head of fitness, Ish Cheyne.

“Since adding Les Mills Boutique we’ve seen younger audiences streaming through our doors and better business outcomes.

"We’re now in the process of rolling out this studio solution across our entire 12-club estate to ensure we stay relevant with this key demographic by appealing to their love of high-octane experiences and sleek aesthetic.”

Les Mills Boutique is expected to be live in all markets by the end of 2022, with advanced discussions already underway with a selection of operators across the US and Europe.

*Footnote
As well as being a global supplier of group fitness solutions, Les Mills operates 12 premium health clubs in New Zealand, which serve as the company’s ‘living lab’ and a test-bed for new products.

RELATED STORIES
Les Mills+ launches with live workouts – replaces Les Mills on Demand


Les Mills is expanding its digital operations by replacing its existing on-demand services with the launch of a new platform that adds live workouts to the mix.
Fitbit signs content partnership with Les Mills


Les Mills' popular portfolio of workouts will be made available on the Fitbit Premium platform, following the signing of a partnership between the two companies.
FEATURE: Sponsored: Les Mills: Turbocharge your Growth


Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
MORE NEWS
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
+ More news   
 
FEATURED SUPPLIERS

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]
+ More featured suppliers  
COMPANY PROFILES
Curry Spa Consulting

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS