Supermodel Linda Evangelista has joined BioMimetic Laboratories as vice president and creative director for its Erasa XEP-30 line.

Launched last summer, Erasa is a skincare concentrate whose formulation includes a range of anti-aging ingredients developed by chemists.

In her new role, Evangelista will be a member of the product innovation team, bringing her knowledge of the beauty and fashion industries – as well as personal experiences in using skincare products – to help the Erasa scientific team innovate products with relevance to today's women.

"I have been an avid fan and user of Erasa since a friend gifted the product to me last year,” said Evangilista. “As someone who has had the amazing opportunity to work with incredible brands and industry leaders, I'm most excited and humbled to be a part of the Erasa family because it is wholeheartedly a product I believe in and stand behind, based on the true and lasting improvements I have seen in my skin. I aspire to elevate and bring awareness to the brand so that women everywhere can benefit from the outstanding results," said Evangelista.

BioMimetic Laboratories is a venture-backed startup from the portfolio of Skyler Brand Ventures, an R&D incubator in the cosmetics industry. Its lead investor is Valmiki Capital Management, a New York based asset manager.

"The addition of such an industry legend to the Erasa team underscores our deep commitment to the development of truly groundbreaking new products in prestige anti-aging,” stated Jules Zecchino, Founder of Skyler Brand Ventures and the Chief Technology Officer for BioMimetic Laboratories. “We believe Linda will tremendously enhance the quality of the products in our pipeline and expect her expertise to have an immediate impact on product creation."