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NEWS
London NFL franchise worth “more than £100m” to UK economy
POSTED 30 Oct 2014 . BY Tom Walker
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.

The figure is based on a London team playing eight regular season home games at Wembley per season.

It takes into account that the operational set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK.

Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games.

The report states: “The potential direct impact to London of hosting an NFL franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”

Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. It forecasts that expanding the Wembley series to four matches in future could generate a total of £58m.

The report is the latest sign that a London-based NFL franchise is closer to reality than previously believed.

Earlier this month, chancellor Osbourne held high-level talks with NFL officials and said that the government would do "anything it can" to help create a UK-based team.

American football has increased its popularity in the UK in recent years - driven by Sky Sports’ TV coverage and the annual regular season games held at Wembley stadium in London.

One of the teams to have played twice at Wembley since 2007 – the Jacksonville Jaguars – is owned by Shahid Khan, who also owns London-based English Championship club Fulham Football Club.

It has been suggested that the Jaguars would be the most likely franchise to uproot and relocate across the Atlantic if the NFL decides against setting up an entirely new team to enter the league. There are currently 32 teams in the NFL, divided into eight divisions of four.
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Chancellor George Osborne has said the UK government would support plans for a London-based National Football League (NFL) team.
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HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
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KX Chelsea invests £15 million to upgrade its wellness offering
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
London NFL franchise worth “more than £100m” to UK economy
POSTED 30 Oct 2014 . BY Tom Walker
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.

The figure is based on a London team playing eight regular season home games at Wembley per season.

It takes into account that the operational set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK.

Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games.

The report states: “The potential direct impact to London of hosting an NFL franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”

Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. It forecasts that expanding the Wembley series to four matches in future could generate a total of £58m.

The report is the latest sign that a London-based NFL franchise is closer to reality than previously believed.

Earlier this month, chancellor Osbourne held high-level talks with NFL officials and said that the government would do "anything it can" to help create a UK-based team.

American football has increased its popularity in the UK in recent years - driven by Sky Sports’ TV coverage and the annual regular season games held at Wembley stadium in London.

One of the teams to have played twice at Wembley since 2007 – the Jacksonville Jaguars – is owned by Shahid Khan, who also owns London-based English Championship club Fulham Football Club.

It has been suggested that the Jaguars would be the most likely franchise to uproot and relocate across the Atlantic if the NFL decides against setting up an entirely new team to enter the league. There are currently 32 teams in the NFL, divided into eight divisions of four.
RELATED STORIES
UK government to back London-based NFL franchise


Chancellor George Osborne has said the UK government would support plans for a London-based National Football League (NFL) team.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
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FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
AKT Group

AKT Group is the Franco–Italian parent company of SKYY, C.O.D.E. and AKTMe, operating as an integrat [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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