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NEWS
London NFL franchise worth “more than £100m” to UK economy
POSTED 30 Oct 2014 . BY Tom Walker
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.

The figure is based on a London team playing eight regular season home games at Wembley per season.

It takes into account that the operational set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK.

Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games.

The report states: “The potential direct impact to London of hosting an NFL franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”

Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. It forecasts that expanding the Wembley series to four matches in future could generate a total of £58m.

The report is the latest sign that a London-based NFL franchise is closer to reality than previously believed.

Earlier this month, chancellor Osbourne held high-level talks with NFL officials and said that the government would do "anything it can" to help create a UK-based team.

American football has increased its popularity in the UK in recent years - driven by Sky Sports’ TV coverage and the annual regular season games held at Wembley stadium in London.

One of the teams to have played twice at Wembley since 2007 – the Jacksonville Jaguars – is owned by Shahid Khan, who also owns London-based English Championship club Fulham Football Club.

It has been suggested that the Jaguars would be the most likely franchise to uproot and relocate across the Atlantic if the NFL decides against setting up an entirely new team to enter the league. There are currently 32 teams in the NFL, divided into eight divisions of four.
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Chancellor George Osborne has said the UK government would support plans for a London-based National Football League (NFL) team.
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Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
London NFL franchise worth “more than £100m” to UK economy
POSTED 30 Oct 2014 . BY Tom Walker
Jacksonville Jaguars are rumoured to be the team most likely to be relocated to London
A London-based National Football League (NFL) team would be worth more than £100m a year to the UK, according to a study carried out by Deloitte.

The figure is based on a London team playing eight regular season home games at Wembley per season.

It takes into account that the operational set up of the franchise – players, staff and auxiliary personnel – would visit the UK four times a year to play two home games on each visit, rather than being permanently based in the UK.

Spectator spending would comprise around 67 per cent of the £100m, with more than 600,000 fans expected to attend the eight regular season games.

The report states: “The potential direct impact to London of hosting an NFL franchise is estimated to be £102m. Spectator spending of almost £70m would largely drive this, along with an estimated spend in the host economy by the home franchise of more than £20m.”

Commissioned by the NFL, the report also shows that the two International Series fixtures played at Wembley in 2013 contributed £32m to the London economy. It forecasts that expanding the Wembley series to four matches in future could generate a total of £58m.

The report is the latest sign that a London-based NFL franchise is closer to reality than previously believed.

Earlier this month, chancellor Osbourne held high-level talks with NFL officials and said that the government would do "anything it can" to help create a UK-based team.

American football has increased its popularity in the UK in recent years - driven by Sky Sports’ TV coverage and the annual regular season games held at Wembley stadium in London.

One of the teams to have played twice at Wembley since 2007 – the Jacksonville Jaguars – is owned by Shahid Khan, who also owns London-based English Championship club Fulham Football Club.

It has been suggested that the Jaguars would be the most likely franchise to uproot and relocate across the Atlantic if the NFL decides against setting up an entirely new team to enter the league. There are currently 32 teams in the NFL, divided into eight divisions of four.
RELATED STORIES
UK government to back London-based NFL franchise


Chancellor George Osborne has said the UK government would support plans for a London-based National Football League (NFL) team.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ASEAN Patio Pool Spa Expo 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS