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Massage Envy and Cortiva form national partnership in the US
POSTED 07 Jan 2019 . BY Jane Kitchen
The partnership creates opportunities for Cortiva students to interview for positions in Massage Envy's more than 1,150 locations in 49 states
US spa franchisor Massage Envy has entered into a partnership with Cortiva Institute, the US’s largest group of dedicated massage therapy and skin care schools, with 29 campuses in 12 states.

This partnership paves the way for broad collaboration between Massage Envy franchisees and their local Cortiva Institute campuses to both enrich the student experience and support employment outcomes, including creating opportunities for students to interview for positions in Massage Envy's more than 1,150 locations in 49 states.

"Our growth is fuelled by talented, caring therapists and aestheticians, and this national partnership gives Massage Envy franchised locations access to graduates who have received an outstanding education," said Joe Magnacca, Massage Envy CEO. "We're dedicated to helping professional service providers build rewarding, long-term careers in the industry, and we look forward to working with Cortiva Institute to provide students with more support to do just that."

In addition, Cortiva Institute will promote Massage Envy's commitment to self-care as part of their curriculum, introducing students to the importance of self-care early on.

"For years, Cortiva has provided our students with the highest level of training and the best career opportunities, so partnering with Massage Envy franchisees – who are collectively the industry's largest employer – makes perfect sense," said Steve Salzinger, president of Cortiva Institute. "With an alumni network over 100,000 strong, Cortiva Institute prepares more licensed massage therapists and aestheticians than any other school."

In the coming year, Massage Envy franchised locations are expected to hire more than 3,500 professional massage therapists and aestheticians.
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  Massage Envy re-aligns business model – begins offering spa services


The largest massage provider in the US, Massage Envy, is to undergo a business-wide refocus and transform 700 of its massage-only sites into full service day spas.
  Massage Envy creates industry-first therapist self-care programme


National franchisor and provider of therapeutic massage and skincare services, Massage Envy, has launched a first-of its kind programme to enhance the health and wellness of professional therapists and estheticians.
  AMTA and Massage Envy to address what ‘matters most’ to therapists


US massage and skincare services company Massage Envy is to team up with not-for-profit trade body the American Massage Therapy Association (AMTA).
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Massage Envy and Cortiva form national partnership in the US
POSTED 07 Jan 2019 . BY Jane Kitchen
The partnership creates opportunities for Cortiva students to interview for positions in Massage Envy's more than 1,150 locations in 49 states
US spa franchisor Massage Envy has entered into a partnership with Cortiva Institute, the US’s largest group of dedicated massage therapy and skin care schools, with 29 campuses in 12 states.

This partnership paves the way for broad collaboration between Massage Envy franchisees and their local Cortiva Institute campuses to both enrich the student experience and support employment outcomes, including creating opportunities for students to interview for positions in Massage Envy's more than 1,150 locations in 49 states.

"Our growth is fuelled by talented, caring therapists and aestheticians, and this national partnership gives Massage Envy franchised locations access to graduates who have received an outstanding education," said Joe Magnacca, Massage Envy CEO. "We're dedicated to helping professional service providers build rewarding, long-term careers in the industry, and we look forward to working with Cortiva Institute to provide students with more support to do just that."

In addition, Cortiva Institute will promote Massage Envy's commitment to self-care as part of their curriculum, introducing students to the importance of self-care early on.

"For years, Cortiva has provided our students with the highest level of training and the best career opportunities, so partnering with Massage Envy franchisees – who are collectively the industry's largest employer – makes perfect sense," said Steve Salzinger, president of Cortiva Institute. "With an alumni network over 100,000 strong, Cortiva Institute prepares more licensed massage therapists and aestheticians than any other school."

In the coming year, Massage Envy franchised locations are expected to hire more than 3,500 professional massage therapists and aestheticians.
RELATED STORIES
Massage Envy unveils plan to improve customer safety after sexual assault allegations


US franchisor Massage Envy has launched a plan called ‘A Commitment to Safety’ in the wake of allegations of sexual assault at its spas.
Massage Envy re-aligns business model – begins offering spa services


The largest massage provider in the US, Massage Envy, is to undergo a business-wide refocus and transform 700 of its massage-only sites into full service day spas.
Massage Envy creates industry-first therapist self-care programme


National franchisor and provider of therapeutic massage and skincare services, Massage Envy, has launched a first-of its kind programme to enhance the health and wellness of professional therapists and estheticians.
AMTA and Massage Envy to address what ‘matters most’ to therapists


US massage and skincare services company Massage Envy is to team up with not-for-profit trade body the American Massage Therapy Association (AMTA).
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
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+ More featured suppliers  
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Swissline by Dermalab

Inspired by the science of cellular rejuvenation and driven by the desire to optimise skin health an [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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