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Massage Envy and Cortiva form national partnership in the US
POSTED 07 Jan 2019 . BY Jane Kitchen
The partnership creates opportunities for Cortiva students to interview for positions in Massage Envy's more than 1,150 locations in 49 states
US spa franchisor Massage Envy has entered into a partnership with Cortiva Institute, the US’s largest group of dedicated massage therapy and skin care schools, with 29 campuses in 12 states.

This partnership paves the way for broad collaboration between Massage Envy franchisees and their local Cortiva Institute campuses to both enrich the student experience and support employment outcomes, including creating opportunities for students to interview for positions in Massage Envy's more than 1,150 locations in 49 states.

"Our growth is fuelled by talented, caring therapists and aestheticians, and this national partnership gives Massage Envy franchised locations access to graduates who have received an outstanding education," said Joe Magnacca, Massage Envy CEO. "We're dedicated to helping professional service providers build rewarding, long-term careers in the industry, and we look forward to working with Cortiva Institute to provide students with more support to do just that."

In addition, Cortiva Institute will promote Massage Envy's commitment to self-care as part of their curriculum, introducing students to the importance of self-care early on.

"For years, Cortiva has provided our students with the highest level of training and the best career opportunities, so partnering with Massage Envy franchisees – who are collectively the industry's largest employer – makes perfect sense," said Steve Salzinger, president of Cortiva Institute. "With an alumni network over 100,000 strong, Cortiva Institute prepares more licensed massage therapists and aestheticians than any other school."

In the coming year, Massage Envy franchised locations are expected to hire more than 3,500 professional massage therapists and aestheticians.
RELATED STORIES
  Massage Envy unveils plan to improve customer safety after sexual assault allegations


US franchisor Massage Envy has launched a plan called ‘A Commitment to Safety’ in the wake of allegations of sexual assault at its spas.
  Massage Envy re-aligns business model – begins offering spa services


The largest massage provider in the US, Massage Envy, is to undergo a business-wide refocus and transform 700 of its massage-only sites into full service day spas.
  Massage Envy creates industry-first therapist self-care programme


National franchisor and provider of therapeutic massage and skincare services, Massage Envy, has launched a first-of its kind programme to enhance the health and wellness of professional therapists and estheticians.
  AMTA and Massage Envy to address what ‘matters most’ to therapists


US massage and skincare services company Massage Envy is to team up with not-for-profit trade body the American Massage Therapy Association (AMTA).
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Massage Envy and Cortiva form national partnership in the US
POSTED 07 Jan 2019 . BY Jane Kitchen
The partnership creates opportunities for Cortiva students to interview for positions in Massage Envy's more than 1,150 locations in 49 states
US spa franchisor Massage Envy has entered into a partnership with Cortiva Institute, the US’s largest group of dedicated massage therapy and skin care schools, with 29 campuses in 12 states.

This partnership paves the way for broad collaboration between Massage Envy franchisees and their local Cortiva Institute campuses to both enrich the student experience and support employment outcomes, including creating opportunities for students to interview for positions in Massage Envy's more than 1,150 locations in 49 states.

"Our growth is fuelled by talented, caring therapists and aestheticians, and this national partnership gives Massage Envy franchised locations access to graduates who have received an outstanding education," said Joe Magnacca, Massage Envy CEO. "We're dedicated to helping professional service providers build rewarding, long-term careers in the industry, and we look forward to working with Cortiva Institute to provide students with more support to do just that."

In addition, Cortiva Institute will promote Massage Envy's commitment to self-care as part of their curriculum, introducing students to the importance of self-care early on.

"For years, Cortiva has provided our students with the highest level of training and the best career opportunities, so partnering with Massage Envy franchisees – who are collectively the industry's largest employer – makes perfect sense," said Steve Salzinger, president of Cortiva Institute. "With an alumni network over 100,000 strong, Cortiva Institute prepares more licensed massage therapists and aestheticians than any other school."

In the coming year, Massage Envy franchised locations are expected to hire more than 3,500 professional massage therapists and aestheticians.
RELATED STORIES
Massage Envy unveils plan to improve customer safety after sexual assault allegations


US franchisor Massage Envy has launched a plan called ‘A Commitment to Safety’ in the wake of allegations of sexual assault at its spas.
Massage Envy re-aligns business model – begins offering spa services


The largest massage provider in the US, Massage Envy, is to undergo a business-wide refocus and transform 700 of its massage-only sites into full service day spas.
Massage Envy creates industry-first therapist self-care programme


National franchisor and provider of therapeutic massage and skincare services, Massage Envy, has launched a first-of its kind programme to enhance the health and wellness of professional therapists and estheticians.
AMTA and Massage Envy to address what ‘matters most’ to therapists


US massage and skincare services company Massage Envy is to team up with not-for-profit trade body the American Massage Therapy Association (AMTA).
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
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26-27 Jun 2026

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+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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