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NEWS
Massage Envy and Cortiva form national partnership in the US
POSTED 07 Jan 2019 . BY Jane Kitchen
The partnership creates opportunities for Cortiva students to interview for positions in Massage Envy's more than 1,150 locations in 49 states
US spa franchisor Massage Envy has entered into a partnership with Cortiva Institute, the US’s largest group of dedicated massage therapy and skin care schools, with 29 campuses in 12 states.

This partnership paves the way for broad collaboration between Massage Envy franchisees and their local Cortiva Institute campuses to both enrich the student experience and support employment outcomes, including creating opportunities for students to interview for positions in Massage Envy's more than 1,150 locations in 49 states.

"Our growth is fuelled by talented, caring therapists and aestheticians, and this national partnership gives Massage Envy franchised locations access to graduates who have received an outstanding education," said Joe Magnacca, Massage Envy CEO. "We're dedicated to helping professional service providers build rewarding, long-term careers in the industry, and we look forward to working with Cortiva Institute to provide students with more support to do just that."

In addition, Cortiva Institute will promote Massage Envy's commitment to self-care as part of their curriculum, introducing students to the importance of self-care early on.

"For years, Cortiva has provided our students with the highest level of training and the best career opportunities, so partnering with Massage Envy franchisees – who are collectively the industry's largest employer – makes perfect sense," said Steve Salzinger, president of Cortiva Institute. "With an alumni network over 100,000 strong, Cortiva Institute prepares more licensed massage therapists and aestheticians than any other school."

In the coming year, Massage Envy franchised locations are expected to hire more than 3,500 professional massage therapists and aestheticians.
RELATED STORIES
  Massage Envy unveils plan to improve customer safety after sexual assault allegations


US franchisor Massage Envy has launched a plan called ‘A Commitment to Safety’ in the wake of allegations of sexual assault at its spas.
  Massage Envy re-aligns business model – begins offering spa services


The largest massage provider in the US, Massage Envy, is to undergo a business-wide refocus and transform 700 of its massage-only sites into full service day spas.
  Massage Envy creates industry-first therapist self-care programme


National franchisor and provider of therapeutic massage and skincare services, Massage Envy, has launched a first-of its kind programme to enhance the health and wellness of professional therapists and estheticians.
  AMTA and Massage Envy to address what ‘matters most’ to therapists


US massage and skincare services company Massage Envy is to team up with not-for-profit trade body the American Massage Therapy Association (AMTA).
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Massage Envy and Cortiva form national partnership in the US
POSTED 07 Jan 2019 . BY Jane Kitchen
The partnership creates opportunities for Cortiva students to interview for positions in Massage Envy's more than 1,150 locations in 49 states
US spa franchisor Massage Envy has entered into a partnership with Cortiva Institute, the US’s largest group of dedicated massage therapy and skin care schools, with 29 campuses in 12 states.

This partnership paves the way for broad collaboration between Massage Envy franchisees and their local Cortiva Institute campuses to both enrich the student experience and support employment outcomes, including creating opportunities for students to interview for positions in Massage Envy's more than 1,150 locations in 49 states.

"Our growth is fuelled by talented, caring therapists and aestheticians, and this national partnership gives Massage Envy franchised locations access to graduates who have received an outstanding education," said Joe Magnacca, Massage Envy CEO. "We're dedicated to helping professional service providers build rewarding, long-term careers in the industry, and we look forward to working with Cortiva Institute to provide students with more support to do just that."

In addition, Cortiva Institute will promote Massage Envy's commitment to self-care as part of their curriculum, introducing students to the importance of self-care early on.

"For years, Cortiva has provided our students with the highest level of training and the best career opportunities, so partnering with Massage Envy franchisees – who are collectively the industry's largest employer – makes perfect sense," said Steve Salzinger, president of Cortiva Institute. "With an alumni network over 100,000 strong, Cortiva Institute prepares more licensed massage therapists and aestheticians than any other school."

In the coming year, Massage Envy franchised locations are expected to hire more than 3,500 professional massage therapists and aestheticians.
RELATED STORIES
Massage Envy unveils plan to improve customer safety after sexual assault allegations


US franchisor Massage Envy has launched a plan called ‘A Commitment to Safety’ in the wake of allegations of sexual assault at its spas.
Massage Envy re-aligns business model – begins offering spa services


The largest massage provider in the US, Massage Envy, is to undergo a business-wide refocus and transform 700 of its massage-only sites into full service day spas.
Massage Envy creates industry-first therapist self-care programme


National franchisor and provider of therapeutic massage and skincare services, Massage Envy, has launched a first-of its kind programme to enhance the health and wellness of professional therapists and estheticians.
AMTA and Massage Envy to address what ‘matters most’ to therapists


US massage and skincare services company Massage Envy is to team up with not-for-profit trade body the American Massage Therapy Association (AMTA).
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
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FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
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FIBO is the international platform for fitness, wellness and health. During four days, FIBO connects [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

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MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS