Massage Envy’s dominance in the US massage industry is continuing with the launch of a Massage Envy Spa in Monroe, New York, on 15 December.

The spa has nine treatment rooms, including a couples room and offers 10 therapeutic massage therapies and four Murad healthy skin facials.

Affordability is a USP of Massage Envy, and the new site is offering introductory one hour massages from $49 (37 euro, £30) and the luxurious Hot Stone Envy at $98 (74 euro, £60).

"We are excited to bring a beautiful, upscale day spa to the Monroe area, but most importantly, the services will be affordable to all," says co-owner, Kim Meyer. "Massage Envy Spa is a place of deep relaxation, comfort and professionalism and we can’t wait to provide our guests with an unforgettable experience."

Massage Envy is a franchise business, with an ethos to provide professional, affordable, therapeutic massage services to consumers with busy lifestyles, at convenient times and locations.

Founded in 2002, Massage Envy has almost 800 locations in 45 states and is expanding all the time. In November, it offered its 50 millionth massage.