Mixologiste, or multi-functional beauty products, are set to be a key trend in 2014, according to reasearch from Mintel Beauty & Personal Care.

BB (blemish balm) creams which can moisturise, give SPF protection, sheer coverage and provide soothing and healing properties, have kicked off the trend.

“The huge success of BB creams has led manufacturers to think about how they can build on their portfolios and add excitement to saturated sectors,” says Jane Henderson, global president of Mintel’s Beauty and Personal Care Division.

Mintel research shows that up to 70 per cent of US female consumers are interested in multifunctional lip products and 65 per cent in multifunctional facial coverage products, for example a foundation and concealer hybrid.

In China, 46 per cent of make-up users say they like trying new multifunctional products, such as eyeshadow and blusher.

Currently, the UK lags behind in this area, with just 25 per cent of women say they are interested in a product which also has cosmetic benefits.

As well as skincare products, it is likely that we will also see more multifunctional hair products and fragrances. French women have expressed an interest in skincare products which contain their favourite fragrance, while Italian women would like fragrances for clothes.