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NEWS
Breaking: Miraval Group to develop destination wellness resort in Texas
POSTED 23 Dec 2016 . BY Jane Kitchen
Steven A. Rudnitsky, Miraval Group president and CEO, said the company selected Travaasa Austin for a host of reasons, including its hilltop location that provides views of Lake Travis and a sense of place

We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place
– Steven A. Rudnitsky, Miraval Group president and CEO
Wellness resort operator Miraval Group today announced it has acquired the 220-acre Travaasa Austin Resort in the Hill Country of Texas, which it will redevelop and expand into a 120-bedroom destination wellness resort, its first in Texas and the American South.

The purchase, from a wholly owned subsidiary of Amstar Group LLC, closed today following the approval of Miraval’s development plans. The project is expected to be completed by January 2019.

Miraval Group will renovate the existing inventory, add 50 bedrooms, more than double the spa space, expand the main restaurant and construct several facilities, including an equine experience that will be integral to the Miraval experience.

Steven A. Rudnitsky, Miraval Group president and CEO, said the project would “build on the momentum of the company’s nationwide growth plan,” following the opening earlier this year of the Miraval Life in Balance Spa at Monarch Beach Resort in Dana Point, California, and its announcement to redevelop the Cranwell Resort in Lenox, Massachusetts.

“We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place,” he said. “The campus is surrounded by protected lands, providing privacy and protection from distractions of the outside world – key attributes of the Miraval Experience. In addition, the existing staff is a good fit for the Miraval culture. We are delighted to welcome them to the Miraval family.”

Rudnitsky said the acquisition will offer Miraval Group an “exceptional opportunity to create an authentic Texas wellness experience,” adding the company will incorporate the region’s culture and architectural styles “to create original experiences with dynamic wellbeing and personal development programmes, one-of-a-kind spa treatments and flavourful and healthful cuisine.”

The resort will continue operating as Travaasa Austin throughout the redevelopment process and be relaunched as Miraval Austin in early 2019.
RELATED STORIES
  Carl Pratt named VP and GM of Miraval


Hotel, resort and wellness consultant Carl Pratt has joined Miraval as vice president and general manager of the brand’s destination spa in Tucson, Arizona.
  Miraval Group appoints three executives to lead operations and development


Miraval Group has appointed three key executives to lead the operation and growth of its destination wellness resorts and Miraval Life in Balance Spas.
  Exclusive: Miraval to buy historic Cranwell Resort in Lenox – once home to Harriet Beecher Stowe – for first East Coast resort


Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson.
  FEATURE: Spa people: Steve Rudnitsky


President & CEO of Miraval on the rollout of the destination spa brand
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Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
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The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
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NEWS
Breaking: Miraval Group to develop destination wellness resort in Texas
POSTED 23 Dec 2016 . BY Jane Kitchen
Steven A. Rudnitsky, Miraval Group president and CEO, said the company selected Travaasa Austin for a host of reasons, including its hilltop location that provides views of Lake Travis and a sense of place
We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place
– Steven A. Rudnitsky, Miraval Group president and CEO
Wellness resort operator Miraval Group today announced it has acquired the 220-acre Travaasa Austin Resort in the Hill Country of Texas, which it will redevelop and expand into a 120-bedroom destination wellness resort, its first in Texas and the American South.

The purchase, from a wholly owned subsidiary of Amstar Group LLC, closed today following the approval of Miraval’s development plans. The project is expected to be completed by January 2019.

Miraval Group will renovate the existing inventory, add 50 bedrooms, more than double the spa space, expand the main restaurant and construct several facilities, including an equine experience that will be integral to the Miraval experience.

Steven A. Rudnitsky, Miraval Group president and CEO, said the project would “build on the momentum of the company’s nationwide growth plan,” following the opening earlier this year of the Miraval Life in Balance Spa at Monarch Beach Resort in Dana Point, California, and its announcement to redevelop the Cranwell Resort in Lenox, Massachusetts.

“We selected Travaasa Austin for a host of reasons, including its hilltop location that provides extraordinary views of Lake Travis and a sense of place,” he said. “The campus is surrounded by protected lands, providing privacy and protection from distractions of the outside world – key attributes of the Miraval Experience. In addition, the existing staff is a good fit for the Miraval culture. We are delighted to welcome them to the Miraval family.”

Rudnitsky said the acquisition will offer Miraval Group an “exceptional opportunity to create an authentic Texas wellness experience,” adding the company will incorporate the region’s culture and architectural styles “to create original experiences with dynamic wellbeing and personal development programmes, one-of-a-kind spa treatments and flavourful and healthful cuisine.”

The resort will continue operating as Travaasa Austin throughout the redevelopment process and be relaunched as Miraval Austin in early 2019.
RELATED STORIES
Carl Pratt named VP and GM of Miraval


Hotel, resort and wellness consultant Carl Pratt has joined Miraval as vice president and general manager of the brand’s destination spa in Tucson, Arizona.
Miraval Group appoints three executives to lead operations and development


Miraval Group has appointed three key executives to lead the operation and growth of its destination wellness resorts and Miraval Life in Balance Spas.
Exclusive: Miraval to buy historic Cranwell Resort in Lenox – once home to Harriet Beecher Stowe – for first East Coast resort


Destination spa Miraval is set to buy the historic Cranwell Spa and Golf Resort in Lenox, Massachusetts, marking the brand’s first East Coast location and the first “full-blown” Miraval outside of Tucson.
FEATURE: Spa people: Steve Rudnitsky


President & CEO of Miraval on the rollout of the destination spa brand
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 110 employees and four locations: in [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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