The team at Miraval Resort & Spa in Tucson, Arizona has kicked off expansion plans with the announcement of its second destination at Natirar in New Jersey, an hour from New York City.
Miraval Resort & Spa chair Philippe Bourguignon said that the team has plans to open four to six new spa resorts over the next few years.
He said: “We invested in a total redesign to create the new Miraval Life in Balance Spa wirh Clarins. Now we have the ideal product, our plan is to duplicate Miraval.
We need to go to upstate New York, south-east USA, southern California and northern California/Oregon – and maybe one more.”
The second luxury resort and spa, situated on the 500-acre Natirar estate in Somerset County, which was once owned by the King of Morocco, is expected to open in 2014.
Miraval is owned by AOL founder and former chair Steve Case and his wife, Jean.
When complete, Miraval at Natirar will feature an 86-room hotel with suites in the historic mansion, a 20,000sq ft (1,858sq m) spa, a 10,000sq ft (929sq m) wellness pavilion, a 4,000sq ft (372sq m) yoga centre and a restaurant featuring Miraval spa cuisine.
Billionaire Richard Branson was a partner in the resorts early development which included the culinary centre, a 12-acre sustainable farm, banquet and catering facilities, and a private membership club.
The new Miraval aims to set guests on a path to “real self-improvement and life change”.
The resort and spa will offer signature Miraval activities including The Miraval Equine Experience™ and Quantum Leap, nutritional counseling and wellness lectures, as well as spa treatments that are reflective of the new location.
Highlights include the Ninety Acres Culinary Center, which includes a premier culinary education facility as well as Ninety Acres, a celebrated farm-to-table restaurant that sources ingredients from the 12-acre sustainable farm surrounding the Culinary Centre.
To see full interview with Philippe Bourguignon in Spa Business
click here
