Skincare brand Naturopathica has added Barry McCaffrey to its senior management team as senior vice president of spa sales.

In this new role, McCaffrey will oversee the Naturopathica wholesale division and will be responsible for sales and marketing strategy, partner relationship management and business development in the spa channel. McCaffrey will also lead the Naturopathica Sales Team in business development, education and training across the Americas.

“Naturopathica’s authentic, modern approach to wellness is in step with the needs of today’s consumer who searches for honest solutions for healing, balance and simplicity in their daily lives,” said McCaffrey. “I’m thrilled to bring Naturopathica’s stellar products and concepts to market, giving professionals across the nation a powerful wellness ‘edge’ in the competitive spa arena.”

McCaffrey brings 25 years of experience as a spa and wellness industry veteran to Naturopathica, having previously held senior roles with Clarisonic, Clarins, Comfort Zone and Repêchage.

“We are delighted that Barry is joining our team as SVP of spa sales,’” said Barbara Close, founder and CEO of Naturopathica. “Naturopathica is continuously strengthening and growing the team with the best professionals in the business to live up to our client demand for top level expertise and service. Barry has a passion for our mission, exceptional experience and commitment to the spa industry.”