Sally Rouse has become the director of sales and marketing at Rocco Forte’s St David’s Hotel and Spa in Cardiff, Wales.

Rouse’s new role will be in addition to her current position as deputy to general manager Jason Harding.

Sally joined the St David’s Hotel and Spa in 2004 as resident manager from Brown’s Hotel in London where she was the director of sales and marketing. She also formerly held managerial roles at Preferred Hotels and Resorts and Cliveden House in London’s Sloane Square.

Announcing her appointment, Harding said: “Sally is a very talented industry professional with particular experience of luxury hotels.” Details: www.roccofortehotels.com