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NEWS
New tonic for gentlemen to open in Mayfair
POSTED 13 Jul 2004 . BY
A luxury new male grooming establishment is due to open in London’s Mayfair this September.

Called Gentlemen’s Tonic and founded by 31-year-old French/American, Olivier Bonnefoy, it will be the first in a number of sites planned for the UK and Europe.

Representing an investment of £750,000 - funded 70 per cent by Bonnefoy himself and the remainder by private investors - Gentleman's Tonic will be situated in Bruton Place and open seven days a week; targeting men over 25 with salaries in excess of £50,000.

"The men's grooming market is virtually untapped and growing at an astronomical rate compared to the female market,” said Bonnefoy.

“Many of the social barriers and stigmas have been eliminated and there is great interest by men to look and feel their best.

"Gentleman's Tonic will become instrumental in building this new industry, offering an incomparable level of service and professionalism in a relaxed and comfortable environment."

Classically designed and furnished with wood, leather and marble, Gentleman’s Tonic features three treatment rooms, a barbershop and a large range of male-only grooming products.

Treatments on offer will include facials, hair removal, eyelash tinting, eyebrow shaping, manicures, pedicures, neck, back and shoulder massages, sports massage and alternative therapies such as reiki, acupuncture and reflexology.

There will also be a choice of grooming packages named after famous men; including The Rubio, for the ultimate playboy, and The Hemmingway, recommended after a heavy night of drinking and bull-fighting!

Bonnefoy’s plans to roll the concept out, include at least one more site in London and two in cities elsewhere in the country. A further two are expected to open outside the UK.

He said: "I have always enjoyed lifestyle treatments such as massage, reflexology, facials and manicures; like many men, I felt uncomfortable being in unisex, spa-like environments which are often very effeminate and minimalist in nature.

“I thought that if I could create an establishment where I felt comfortable seeking a variety of services and products in a professional yet relaxing setting, others would too." Details: www.gentlemenstonic.com

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
MORE NEWS
Chiva-Som names Sandie Johannessen health and wellness director at Zulal Wellness Resort
Chiva-Som, has announced Sandie Johannessen as the new director of health and wellness at Zulal Wellness Resort by Chiva-Som, the brand’s first international outpost alongside its flagship in Thailand.
Banyan Tree curating solar-powered wellness retreat on private Mozambican island
Asian-inspired wellness sanctuaries crafted by Banyan Tree will open on luxury private islands off the coast of Mozambique in Q4 2022.
How spas can make the most out of Valentine's Day, according to Verena Lasvigne
“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director.
Climate-neutral hotel with sea view spa to open in Sweden
Hotel operator Scandic Hotels has announced plans to create a climate-neutral hotel in the northern Swedish city of Sundsvall in 2024.
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NEWS
New tonic for gentlemen to open in Mayfair
POSTED 13 Jul 2004 . BY
A luxury new male grooming establishment is due to open in London’s Mayfair this September.

Called Gentlemen’s Tonic and founded by 31-year-old French/American, Olivier Bonnefoy, it will be the first in a number of sites planned for the UK and Europe.

Representing an investment of £750,000 - funded 70 per cent by Bonnefoy himself and the remainder by private investors - Gentleman's Tonic will be situated in Bruton Place and open seven days a week; targeting men over 25 with salaries in excess of £50,000.

"The men's grooming market is virtually untapped and growing at an astronomical rate compared to the female market,” said Bonnefoy.

“Many of the social barriers and stigmas have been eliminated and there is great interest by men to look and feel their best.

"Gentleman's Tonic will become instrumental in building this new industry, offering an incomparable level of service and professionalism in a relaxed and comfortable environment."

Classically designed and furnished with wood, leather and marble, Gentleman’s Tonic features three treatment rooms, a barbershop and a large range of male-only grooming products.

Treatments on offer will include facials, hair removal, eyelash tinting, eyebrow shaping, manicures, pedicures, neck, back and shoulder massages, sports massage and alternative therapies such as reiki, acupuncture and reflexology.

There will also be a choice of grooming packages named after famous men; including The Rubio, for the ultimate playboy, and The Hemmingway, recommended after a heavy night of drinking and bull-fighting!

Bonnefoy’s plans to roll the concept out, include at least one more site in London and two in cities elsewhere in the country. A further two are expected to open outside the UK.

He said: "I have always enjoyed lifestyle treatments such as massage, reflexology, facials and manicures; like many men, I felt uncomfortable being in unisex, spa-like environments which are often very effeminate and minimalist in nature.

“I thought that if I could create an establishment where I felt comfortable seeking a variety of services and products in a professional yet relaxing setting, others would too." Details: www.gentlemenstonic.com

Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
MORE NEWS
Chiva-Som names Sandie Johannessen health and wellness director at Zulal Wellness Resort
Chiva-Som, has announced Sandie Johannessen as the new director of health and wellness at Zulal Wellness Resort by Chiva-Som, the brand’s first international outpost alongside its flagship in Thailand.
Banyan Tree curating solar-powered wellness retreat on private Mozambican island
Asian-inspired wellness sanctuaries crafted by Banyan Tree will open on luxury private islands off the coast of Mozambique in Q4 2022.
How spas can make the most out of Valentine's Day, according to Verena Lasvigne
“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director.
Climate-neutral hotel with sea view spa to open in Sweden
Hotel operator Scandic Hotels has announced plans to create a climate-neutral hotel in the northern Swedish city of Sundsvall in 2024.
Wellness Tourism Association aligns with World Wellness Weekend to appoint new ambassadors
The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles.
Four hours exercise a week can slow down development of Parkinson's
People with early-stage Parkinson’s can should use regular exercise in order to slow down the progression of the disease.
+ More news   
 
FEATURED SUPPLIERS

To inspire and inform: ISPA gears up for 2022 conference in Las Vegas
Join ISPA at its 2022 ISPA Conference where the most innovative spa products and services on the market will be showcased for motivated spa buyers from all sectors of the spa industry to explore and access. [more...]

Innovative studies on cell senescence inspire Comfort Zone’s new approach to anti-ageing
With the relaunch of Sublime Skin, the Comfort Zone R&R team has further deepened its knowledge of skin ageing mechanisms in order to offer even more complete cosmetic solutions. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lemi Group

Lemi Group designs and produces treatment tables, chairs and multi-functional furniture and equipmen [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Art of Cryo cryo chamber manufacturer | test and research center in Cologne
Here you see a tour of the Art of Cryo test and research center in Cologne. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

01-03 Feb 2022

Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
01 Mar 2022

Well Defined Women in Leadership Summit

Live Love Spa HQ, Tustin, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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