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Race your own avatar: Nike partners with design firm to create ‘reimagined running track’ in Manila
POSTED 14 Sep 2016 . BY Kim Megson
Runners were able to race their own avatars Credit: BBH Singapore
Design studio Bartle Bogle Hegarty Singapore and global sportswear giant Nike have joined forces to open a “reimagined running track” in the centre of Manila where sprinters can race against themselves.
The Unlimited Stadium was a shaped as a huge sole print of Nike's newest footwear release, the Lunar Epic. The 200m track was lined with an LED screen, and up to 30 runners at a time were able to register an avatar with a unique name and colour combination. A sensor was then attached to their shoes, so their competing avatar ran with them on the screen, racing ahead or falling behind depending on the runner’s pace.
The digital avatars grew in size the further and faster they ran, encouraging runners to push beyond their limits.
“We conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with our expert partners,” said the designers in a statement. “The Unlimited Stadium was a fusing of the virtual and physical worlds.”
Dubbed the ‘House of Mamba’, the court's floor screened graphics, video and real-time player tracking. Using motion sensors to enable interactive visualisations, players were trained and challenged using circuits set by basketball star Kobe Bryant.
The running track took up a whole city block in Manila Credit: BBH Singapore
The track is shaped like a giant Nike shoe Credit: BBH Singapore
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Race your own avatar: Nike partners with design firm to create ‘reimagined running track’ in Manila
POSTED 14 Sep 2016 . BY Kim Megson
Runners were able to race their own avatars Credit: BBH Singapore
Design studio Bartle Bogle Hegarty Singapore and global sportswear giant Nike have joined forces to open a “reimagined running track” in the centre of Manila where sprinters can race against themselves.
The Unlimited Stadium was a shaped as a huge sole print of Nike's newest footwear release, the Lunar Epic. The 200m track was lined with an LED screen, and up to 30 runners at a time were able to register an avatar with a unique name and colour combination. A sensor was then attached to their shoes, so their competing avatar ran with them on the screen, racing ahead or falling behind depending on the runner’s pace.
The digital avatars grew in size the further and faster they ran, encouraging runners to push beyond their limits.
“We conceptualised the stadium from strategy and creative concept to the stadium architecture and overall user experience bringing it all together with our expert partners,” said the designers in a statement. “The Unlimited Stadium was a fusing of the virtual and physical worlds.”
Dubbed the ‘House of Mamba’, the court's floor screened graphics, video and real-time player tracking. Using motion sensors to enable interactive visualisations, players were trained and challenged using circuits set by basketball star Kobe Bryant.
The running track took up a whole city block in Manila Credit: BBH Singapore
The track is shaped like a giant Nike shoe Credit: BBH Singapore
RELATED STORIES
Nike HQ expansion inspired by human movement and strength POSTED 01 Feb 2016. BY Kim Megson Sports giant Nike has launched a 3.2m sq ft (297,000sq m) expansion of its world
headquarters in Oregon to add sporting facilities, mixed-use space and new offices.
Nike to plough US$13.5m into Eugene 2021 venue POSTED 07 Jan 2016. BY Matthew Campelli Sportswear giant Nike will invest US$13.5m (£9.3m, €12.4m) to renovate the track and
field facilities at the University of Oregon – one of the venues earmarked for the 2021
Athletics Championships.
Nike unveils self-lacing 'Back to the Future' trainers POSTED 22 Oct 2015. BY Jak Phillips Amid the endless memes and awful puns, the standout feature of ‘Back to the Future Day’
was without doubt Nike fulfilling the film’s prophecy of self-lacing trainers.
Roger Federer launches NikeCourt community tennis project POSTED 29 Jun 2015. BY Tom Walker Seven-time Wimbledon tennis champion Roger Federer pitched up in South London, UK over the
weekend to help launch sports goods giant Nike’s legacy project for this year’s Wimbledon
tournament.
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year
renovation with the debut of its Sandára Wellness Centre.
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across
the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans
to expand.
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research
initiative that will provide insights into the retreat sector from both consumer and industry
perspectives.
The Wellness Tourism Association (WTA) has published a non-regulatory global industry
framework designed to ensure the retreat market offers responsible experiences.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
