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NEWS
Parkwood’s swimming lessons bounce back to beat pre-COVID numbers
POSTED 10 Aug 2021 . BY Tom Walker
Parkwood operates 44 pools and has 38,820 children enrolled for lessons Credit: Parkwood
The number of children enrolled on Parkwood Leisure's swimming lessons has reached a record high
Total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 level of 36,963
Parkwood operates ​​44 swimming pools across England and Wales
Company says it lost 23 per cent of its swimming lesson customers during the pandemic
The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.

The total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 levels.

There were 36,165 children enrolled in lessons in February 2020 and 36,963 in March 2020. The pre-COVID-19 numbers are based on Parkwood's direct debit runs.

Parkwood says the figures are like-for-like, as they only include pools that were open both before the pandemic and since the latest lockdowns.

The company, which operates ​​44 swimming pools across England and Wales, lost 23 per cent of its swimming lesson members as a result of the pandemic.

Suzanne Gabb, head of aquatics, said: “This is a huge milestone in our recovery and is testament to the quality of our swimming programme, as well as the dedication of our many swim teachers and managers.

“Being able to swim remains an essential life skill for anyone and helping children get back into the water and learn to swim safely is incredibly important to us.”

Data released by Swim England in May 2021 revealed the impact of national lockdowns on swimming lessons, with more than two million young people missing out the chance to swim over the past 12 months, and 240,000 children being unable to swim the length of a standard pool.

The UK’s leisure trusts and contract operators rely on revenues from swimming lessons and gym memberships to fund many of their non-profit-making social programmes and activities, so their recovery is essential to the functioning of the sector.
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Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Parkwood’s swimming lessons bounce back to beat pre-COVID numbers
POSTED 10 Aug 2021 . BY Tom Walker
Parkwood operates 44 pools and has 38,820 children enrolled for lessons Credit: Parkwood
The number of children enrolled on Parkwood Leisure's swimming lessons has reached a record high
Total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 level of 36,963
Parkwood operates ​​44 swimming pools across England and Wales
Company says it lost 23 per cent of its swimming lesson customers during the pandemic
The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.

The total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 levels.

There were 36,165 children enrolled in lessons in February 2020 and 36,963 in March 2020. The pre-COVID-19 numbers are based on Parkwood's direct debit runs.

Parkwood says the figures are like-for-like, as they only include pools that were open both before the pandemic and since the latest lockdowns.

The company, which operates ​​44 swimming pools across England and Wales, lost 23 per cent of its swimming lesson members as a result of the pandemic.

Suzanne Gabb, head of aquatics, said: “This is a huge milestone in our recovery and is testament to the quality of our swimming programme, as well as the dedication of our many swim teachers and managers.

“Being able to swim remains an essential life skill for anyone and helping children get back into the water and learn to swim safely is incredibly important to us.”

Data released by Swim England in May 2021 revealed the impact of national lockdowns on swimming lessons, with more than two million young people missing out the chance to swim over the past 12 months, and 240,000 children being unable to swim the length of a standard pool.

The UK’s leisure trusts and contract operators rely on revenues from swimming lessons and gym memberships to fund many of their non-profit-making social programmes and activities, so their recovery is essential to the functioning of the sector.
RELATED STORIES
Parkwood Leisure launches Mental Health Awareness workshops for employees


Parkwood Leisure has launched a programme of workshops, aimed at making its staff more aware of mental health issues among the workforce.
Peter Fitzboydon to step down as MD of Parkwood Leisure


Peter Fitzboydon has stepped down from his managing director position at Parkwood Leisure after less than two years in the role.
MORE NEWS
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS