A new day spa dedicated to women’s genital areas has opened in New York, US.

Called Phit – standing for Pelvic health integrated techniques – and located on East 58th Street, it is founded by Dr Lauri Romanzi, a gynaecologist who performs pelvic reconstruction surgery.

The concept of ‘pelvic fitness’ has been developed by Dr Romanzi while the spa’s signature treatment will be a gynaecological exam focusing on a client’s pelvic muscles.

A range of other services will be offered, including vaginal rejuvenation, cosmetic procedures and non-invasive skin rejuvenation.

Dr Romanzi said: “Phit opens the door of feminine fitness to any woman looking to restore her core to its best condition.” Details: the perfectphit.com