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NEWS
Proper Hospitality expands wellness and recovery programming across its portfolio
POSTED 09 Mar 2026 . BY Helen Andrews
The OxyLight Facial will be available at Austin Proper Hotel Credit: Raja Medical
The Morozko Mineral Bath with Hydrogen will be introduced at Santa Monica Proper Hotel in California
IV drip hydration therapies and a new TheraLight 360 full-body red light therapy system is being added to the services offered by Proper Hospitality
Proper Club members will have access to a 100-day action plan for movement, recovery and nutrition in partnership with Hundred Health
Austin Proper Hotel will offer the OxyLight Facial by Raja Medical

Proper Hospitality has introduced an extensive range of wellness programmes and retreats at two of its properties, including a hot spring-style bathing experience called the Morozko Mineral Bath with Hydrogen.

Proper says the enhancements to its wellness offering mark the company's continued investment in an ecosystem of experiences that span awareness, movement, recovery and ancient healing practices.

Brian De Lowe, president and co-founder of Proper Hospitality, told Spa Business: “At Proper, wellness isn’t a single offering, it’s an ecosystem. From our Ayurvedic Surya Spa to next-generation recovery modalities like the Ammortal Chamber and now into performance-driven health optimisation, we’re building something that feels both holistic and elevated." 

Santa Monica Proper Hotel

At Santa Monica Proper Hotel in California, US, new wellness offerings include a bathing experience called the Morozko Mineral Bath with Hydrogen that has been introduced inside Proper’s club wellness suite. The two-person soaking ritual is designed to mimic natural hot springs, using mineral-rich and hydrogen-infusion therapy without chlorine. The experience is said to reduce chronic oxidative stress and boost metabolism.

IV drip hydration therapies can also be booked by members, locals and guests can order them to take place in their hotel room.

Another experience being added is the TheraLight 360 full-body red light therapy system, in a new recovery suite at the property – to support cellular recovery, circulation and overall vitality.

Proper Hospitality has also partnered with health platform Hundred Health. The collaboration will provide Proper Club members with a tailored 100-day action plan for movement, recovery and nutrition.

The Proper Hundred plan starts with blood tests, data tracked from wearables and is followed by a protocol and recommendations – all of which are tracked on an app. The Proper Hundred programme costs US$42 (€39, £33) per month and is billed annually at US$499 (€459, £394).

Proper Club members will also get discounts on DEXA scans, invitations to Niagen-branded supplement activations and ongoing thought leadership sessions.

De Lowe added: “Hundred Health's diagnostic-led, highly personalised approach adds a new dimension to our programming and our retreats, giving guests and members the opportunity to engage with their health in a more intentional, informed and lasting way.”

Read more about the Proper Club here.

Austin Proper Hotel

At the Austin Proper Hotel in Texas, US, the treatment menu will see the addition of the OxyLight Facial by Raja Medical. The therapy combines LED light, oxygen infusion and microcurrent technology to improve tone, texture and radiance.

Wellness retreats

Select properties within the Proper portfolio will offer three-day wellness retreats. The programming includes a schedule of experiences that cover fitness, recovery, racquet sports, cultural activities and thought leadership content.

Proper Hospitality

Proper-branded hotels can be found in the US in Santa Monica, Downtown Los Angeles, San Francisco, and Austin. Proper Hospitality also manages The Shelborne by Proper in Miami and The Collective, which is a portfolio of independent design-driven hotels.

Proper Club members will have access to a personalised Proper Hundred plan Credit: Proper Hospitality/ Hundred Health
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Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Proper Hospitality expands wellness and recovery programming across its portfolio
POSTED 09 Mar 2026 . BY Helen Andrews
The OxyLight Facial will be available at Austin Proper Hotel Credit: Raja Medical
The Morozko Mineral Bath with Hydrogen will be introduced at Santa Monica Proper Hotel in California
IV drip hydration therapies and a new TheraLight 360 full-body red light therapy system is being added to the services offered by Proper Hospitality
Proper Club members will have access to a 100-day action plan for movement, recovery and nutrition in partnership with Hundred Health
Austin Proper Hotel will offer the OxyLight Facial by Raja Medical

Proper Hospitality has introduced an extensive range of wellness programmes and retreats at two of its properties, including a hot spring-style bathing experience called the Morozko Mineral Bath with Hydrogen.

Proper says the enhancements to its wellness offering mark the company's continued investment in an ecosystem of experiences that span awareness, movement, recovery and ancient healing practices.

Brian De Lowe, president and co-founder of Proper Hospitality, told Spa Business: “At Proper, wellness isn’t a single offering, it’s an ecosystem. From our Ayurvedic Surya Spa to next-generation recovery modalities like the Ammortal Chamber and now into performance-driven health optimisation, we’re building something that feels both holistic and elevated." 

Santa Monica Proper Hotel

At Santa Monica Proper Hotel in California, US, new wellness offerings include a bathing experience called the Morozko Mineral Bath with Hydrogen that has been introduced inside Proper’s club wellness suite. The two-person soaking ritual is designed to mimic natural hot springs, using mineral-rich and hydrogen-infusion therapy without chlorine. The experience is said to reduce chronic oxidative stress and boost metabolism.

IV drip hydration therapies can also be booked by members, locals and guests can order them to take place in their hotel room.

Another experience being added is the TheraLight 360 full-body red light therapy system, in a new recovery suite at the property – to support cellular recovery, circulation and overall vitality.

Proper Hospitality has also partnered with health platform Hundred Health. The collaboration will provide Proper Club members with a tailored 100-day action plan for movement, recovery and nutrition.

The Proper Hundred plan starts with blood tests, data tracked from wearables and is followed by a protocol and recommendations – all of which are tracked on an app. The Proper Hundred programme costs US$42 (€39, £33) per month and is billed annually at US$499 (€459, £394).

Proper Club members will also get discounts on DEXA scans, invitations to Niagen-branded supplement activations and ongoing thought leadership sessions.

De Lowe added: “Hundred Health's diagnostic-led, highly personalised approach adds a new dimension to our programming and our retreats, giving guests and members the opportunity to engage with their health in a more intentional, informed and lasting way.”

Read more about the Proper Club here.

Austin Proper Hotel

At the Austin Proper Hotel in Texas, US, the treatment menu will see the addition of the OxyLight Facial by Raja Medical. The therapy combines LED light, oxygen infusion and microcurrent technology to improve tone, texture and radiance.

Wellness retreats

Select properties within the Proper portfolio will offer three-day wellness retreats. The programming includes a schedule of experiences that cover fitness, recovery, racquet sports, cultural activities and thought leadership content.

Proper Hospitality

Proper-branded hotels can be found in the US in Santa Monica, Downtown Los Angeles, San Francisco, and Austin. Proper Hospitality also manages The Shelborne by Proper in Miami and The Collective, which is a portfolio of independent design-driven hotels.

Proper Club members will have access to a personalised Proper Hundred plan Credit: Proper Hospitality/ Hundred Health
MORE NEWS
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
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Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
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+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blue Rakun

Blue Rakun spaces are thoughtful, intuitive, and designed around real human behaviour, taking into [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS