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NEWS
Pure Gym and PT Academy in partnership deal
POSTED 16 Dec 2016 . BY Deven Pamben
Pure Gym's 170 sites will become training centres
Pure Gym sites across the UK will be used as training centres after the operator signed a partnership deal with fitness education company PT Academy (PTA).

The gym operator and education company have launched the Pure Gym Academy, which will see Pure Gym open up its 170 sites to train new personal trainers and fitness instructors.

The deal will see an increase in the number of PTA courses available nationwide.

Courses will initially be run by more than 40 Pure Gym assessors, with the opportunity for more staff to become assessors. Newly qualified personal trainers, completing PT Academy level 2 and 3 courses, will have the chance to run their businesses from Pure Gym sites.

Laura Fortune, Pure Gym product director, said: “We’re delighted to be working with the PTA, providing centres for high-quality fitness training courses to take place as part of the Pure Gym Academy. We’re committed to helping the public incorporate exercise as part of a healthy lifestyle and this partnership will enable personal trainers to develop their skill set and pass their fitness knowledge on to members.”

Adam Kiani, PTA founder, added: “PT Academy has a genuine passion for fitness education and our tutors, mentors and assessors are amongst the best in the industry. As the leading gym operator in the UK, Pure Gym is the ideal partner to allow us to continue to roll out our personal training courses nationwide and provide new opportunities to students keen to break into the world of personal training.”

This year, Pure Gym has also announced corporate partnerships with TomTom and Tri SUP, the alternative triathlon series, and UK Running Events to help encourage active lifestyles.
RELATED STORIES
  Pure Gym founder launches discount beauty salon chain


The founder of budget health club operator Pure Gym has launched a new salon concept which aims to “transform” the UK’s beauty market.
  Pure Gym confirms it has abandoned today's IPO


Humphrey Cobbold, CEO of Pure Gym, has confirmed this morning to Health Club Management that the company has "withdrawn" plans for today's IPO, saying: "Given the challenging IPO market conditions, the board has decided not to proceed with a listing, despite the strong interest shown by potential investors."
  BREAKING: Pure Gym IPO will not go ahead say reports


Reports breaking overnight suggest Pure Gym's planned IPO will not now go ahead.
  IPO will enable Pure Gym to ramp up consumer-focused technology, says chief executive


Pure Gym will plough some of the money it raises from selling its shares into further developing its tech as part of a strategy to create new products and experiences for members and to future-proof its business.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Pure Gym and PT Academy in partnership deal
POSTED 16 Dec 2016 . BY Deven Pamben
Pure Gym's 170 sites will become training centres
Pure Gym sites across the UK will be used as training centres after the operator signed a partnership deal with fitness education company PT Academy (PTA).

The gym operator and education company have launched the Pure Gym Academy, which will see Pure Gym open up its 170 sites to train new personal trainers and fitness instructors.

The deal will see an increase in the number of PTA courses available nationwide.

Courses will initially be run by more than 40 Pure Gym assessors, with the opportunity for more staff to become assessors. Newly qualified personal trainers, completing PT Academy level 2 and 3 courses, will have the chance to run their businesses from Pure Gym sites.

Laura Fortune, Pure Gym product director, said: “We’re delighted to be working with the PTA, providing centres for high-quality fitness training courses to take place as part of the Pure Gym Academy. We’re committed to helping the public incorporate exercise as part of a healthy lifestyle and this partnership will enable personal trainers to develop their skill set and pass their fitness knowledge on to members.”

Adam Kiani, PTA founder, added: “PT Academy has a genuine passion for fitness education and our tutors, mentors and assessors are amongst the best in the industry. As the leading gym operator in the UK, Pure Gym is the ideal partner to allow us to continue to roll out our personal training courses nationwide and provide new opportunities to students keen to break into the world of personal training.”

This year, Pure Gym has also announced corporate partnerships with TomTom and Tri SUP, the alternative triathlon series, and UK Running Events to help encourage active lifestyles.
RELATED STORIES
Pure Gym founder launches discount beauty salon chain


The founder of budget health club operator Pure Gym has launched a new salon concept which aims to “transform” the UK’s beauty market.
Pure Gym confirms it has abandoned today's IPO


Humphrey Cobbold, CEO of Pure Gym, has confirmed this morning to Health Club Management that the company has "withdrawn" plans for today's IPO, saying: "Given the challenging IPO market conditions, the board has decided not to proceed with a listing, despite the strong interest shown by potential investors."
BREAKING: Pure Gym IPO will not go ahead say reports


Reports breaking overnight suggest Pure Gym's planned IPO will not now go ahead.
IPO will enable Pure Gym to ramp up consumer-focused technology, says chief executive


Pure Gym will plough some of the money it raises from selling its shares into further developing its tech as part of a strategy to create new products and experiences for members and to future-proof its business.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
+ More news   
 
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Agilysys UK Ltd

Agilysys, Inc. (Nasdaq: AGYS), is a leading global provider of hospitality software solutions that [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
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