Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Reopening gyms: four-stage strategy revealed for UK fitness sector
POSTED 23 Apr 2020 . BY Tom Walker
The strategy looks to enable a safe return to business for the thousands of facilities which have been closed since 20 March Credit: Shutterstock

Our message to the government is that our sector will show it is ready to reopen when called upon
– Huw Edwards
Plans have been revealed for a four-stage strategy to reopen the UK's physical activity sector, once the government begins to ease the COVID-19 lockdown restrictions.

Published by industry body ukactive, the strategy looks to enable a safe return to business for the thousands of gyms, leisure centres and other facilities, which were forced to close their doors on 20 March.

The strategy has four key stages:

1. Research on business modelling

Stage one of the strategy will use new research, currently being undertaken by ukactive and DataHub, to provide business modelling which ensures that decisions by operators are informed by the latest intelligence and provide financial viability to reopen safely.

2. Framework for operators

Stage two will provide a clear framework for fitness and leisure operators to guide their operational plans for reopening. The framework is currently under review by public health experts and ukactive’s councils and forums, which represent operators of all types and sizes across the physical activity sector.

3. Public information campaign

Stage three will see a public information campaign which includes the dissemination of guidelines to operators and provides them with assets to engage and reassure their customers, while inspiring the public to step back into gyms and leisure centres.

4. Policy support

Stage four will be driven by the continued policy support of ukactive in its conversations with the Government, ensuring that policy decisions deliver what is needed to support the sector through additional or extended financial measures, and regulatory and taxation changes, once the sector is allowed to reopen.

Commenting on the strategy, Huw Edwards, CEO of ukactive, said: "Our priority remains securing the financial support and guarantees urgently required for the sector.

"We have, however, also been planning for the future milestones in the management of the COVID-19 crisis.

“Today, we set out a four-stage strategy that will ensure a coordinated and consistent approach to the reopening of gyms, leisure centres, outdoor fitness and other facilities, based on putting the safety of customers and staff first.

“Our message to the Government is that our sector will show it is ready to reopen when called upon.

“In order for the sector to reopen, two major milestones must be met: firstly, our operators must meet future public health recommendations in relation to combatting COVID-19, and secondly, any phased opening with ongoing restrictions must be accompanied by additional Government support that makes it financially viable for our members to reopen.

“Our sector puts the nation’s health at the very heart of its mission. We must act now to ensure that the organisations and workforce behind our nation’s activity levels are fully prepared to reopen in a safe and swift manner to ensure they can continue to serve our communities in future.

“Daily physical activity has been playing a vital role in the resilience of people in homes across the UK during this crisis, and it will be critical for our mental and physical recovery once the current restrictions are lifted.

“Our nation’s gyms and leisure centres form the fabric of our society, contributing £7.7bn to the economy annually and £3.3bn in social value from public leisure alone, as well as employing one of the most passionate and dedicated workforces in the world."

The UK's leisure and fitness facilities employ around 189,000 staff.

Earlier this month, ukactive said many sites are at risk of permanent closure, as organisations with zero income struggle to access loan support, face threats of eviction and are crippled by ongoing utility fees, delayed furloughing funds and failed insurance claims.
RELATED STORIES
  IHRSA publishes gym reopening checklist


As gyms and health clubs around the world begin to consider their plans for reopening over the next weeks and months, the International Health Racquet & Sportsclub Association (IHRSA) has provided a checklist for operators to consider.
  UK government 'stepping up plans' for the return of sport


The UK government has begun stepping up its plans for the return of sport, according to culture secretary Oliver Dowden.
  ukactive members and stakeholders join forces to create reopening framework for health clubs


ukactive has published an operational framework for gyms, leisure centres and the wider fitness industry to reopen safely in the UK – once they are permitted to do so by the government.
  Health club landlords advised to hold their nerve over non-payment of rent


Ross Kirton, head of leisure agency at Colliers International says landlords with portfolios containing gyms should hold their nerve in the current climate when it comes to rent payments, or risk long term damage to relationships with their tenants.
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
+ More news   

FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beautylizer

Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
Maison d'Asa

Maison d'Asa, founded in 2013 by Asma El Mernissi in Casablanca, is the world's first spa concept ho [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Reopening gyms: four-stage strategy revealed for UK fitness sector
POSTED 23 Apr 2020 . BY Tom Walker
The strategy looks to enable a safe return to business for the thousands of facilities which have been closed since 20 March Credit: Shutterstock
Our message to the government is that our sector will show it is ready to reopen when called upon
– Huw Edwards
Plans have been revealed for a four-stage strategy to reopen the UK's physical activity sector, once the government begins to ease the COVID-19 lockdown restrictions.

Published by industry body ukactive, the strategy looks to enable a safe return to business for the thousands of gyms, leisure centres and other facilities, which were forced to close their doors on 20 March.

The strategy has four key stages:

1. Research on business modelling

Stage one of the strategy will use new research, currently being undertaken by ukactive and DataHub, to provide business modelling which ensures that decisions by operators are informed by the latest intelligence and provide financial viability to reopen safely.

2. Framework for operators

Stage two will provide a clear framework for fitness and leisure operators to guide their operational plans for reopening. The framework is currently under review by public health experts and ukactive’s councils and forums, which represent operators of all types and sizes across the physical activity sector.

3. Public information campaign

Stage three will see a public information campaign which includes the dissemination of guidelines to operators and provides them with assets to engage and reassure their customers, while inspiring the public to step back into gyms and leisure centres.

4. Policy support

Stage four will be driven by the continued policy support of ukactive in its conversations with the Government, ensuring that policy decisions deliver what is needed to support the sector through additional or extended financial measures, and regulatory and taxation changes, once the sector is allowed to reopen.

Commenting on the strategy, Huw Edwards, CEO of ukactive, said: "Our priority remains securing the financial support and guarantees urgently required for the sector.

"We have, however, also been planning for the future milestones in the management of the COVID-19 crisis.

“Today, we set out a four-stage strategy that will ensure a coordinated and consistent approach to the reopening of gyms, leisure centres, outdoor fitness and other facilities, based on putting the safety of customers and staff first.

“Our message to the Government is that our sector will show it is ready to reopen when called upon.

“In order for the sector to reopen, two major milestones must be met: firstly, our operators must meet future public health recommendations in relation to combatting COVID-19, and secondly, any phased opening with ongoing restrictions must be accompanied by additional Government support that makes it financially viable for our members to reopen.

“Our sector puts the nation’s health at the very heart of its mission. We must act now to ensure that the organisations and workforce behind our nation’s activity levels are fully prepared to reopen in a safe and swift manner to ensure they can continue to serve our communities in future.

“Daily physical activity has been playing a vital role in the resilience of people in homes across the UK during this crisis, and it will be critical for our mental and physical recovery once the current restrictions are lifted.

“Our nation’s gyms and leisure centres form the fabric of our society, contributing £7.7bn to the economy annually and £3.3bn in social value from public leisure alone, as well as employing one of the most passionate and dedicated workforces in the world."

The UK's leisure and fitness facilities employ around 189,000 staff.

Earlier this month, ukactive said many sites are at risk of permanent closure, as organisations with zero income struggle to access loan support, face threats of eviction and are crippled by ongoing utility fees, delayed furloughing funds and failed insurance claims.
RELATED STORIES
IHRSA publishes gym reopening checklist


As gyms and health clubs around the world begin to consider their plans for reopening over the next weeks and months, the International Health Racquet & Sportsclub Association (IHRSA) has provided a checklist for operators to consider.
UK government 'stepping up plans' for the return of sport


The UK government has begun stepping up its plans for the return of sport, according to culture secretary Oliver Dowden.
ukactive members and stakeholders join forces to create reopening framework for health clubs


ukactive has published an operational framework for gyms, leisure centres and the wider fitness industry to reopen safely in the UK – once they are permitted to do so by the government.
Health club landlords advised to hold their nerve over non-payment of rent


Ross Kirton, head of leisure agency at Colliers International says landlords with portfolios containing gyms should hold their nerve in the current climate when it comes to rent payments, or risk long term damage to relationships with their tenants.
MORE NEWS
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
+ More news   
 
FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Beautylizer

Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS