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NEWS
Romania's first foreign-operated luxury spa set for launch
POSTED 03 Oct 2013 . BY Aoife Dowling
The spa will be the first to be operated by an global brand in Romania
Romania's first luxury spa to be operated by an international spa brand is due to open by the end of this year at the new entertainment complex, Stejarii Country Club, in Bucharest.

The complex is being developed by Romanian businessman Ion Tiriac in Baneasa forest in northern capital after an investment of approximately €18m (US$24m, £15m).

Situated in the centre of an ancient forest the project is conceived as an inversion of Central Park, the woodland introduced at the heart of the scheme creates a link between the surrounding calm environment and the new development. The club concept was conducted by London-based architectural company Collado Collins.

The 22,000sq m (236,806sq ft) complex will comprise sport, wellness and hospitality services. Facilities include a spa, health club, driving range, kinesis, spinning, aerobics, an indoor and outdoor jogging track, martial arts, swimming, indoor and outdoor tennis, climbing walls and squash.

The spa will be a Shiseido-branded facility and will mark the skincare company’s entry into eastern Europe.

Victoria Dello Ioio, spa business development and training manager EMEA for Shiseido said: “With the international design group HBA, under the leadership of Shoko Nishimura, and the international spa consultant Helen Coulon, we have been able to create a fresh new concept based on spa ambiance, art and design.”

Shiseido Spa will include therapy suites, an energy pool, relaxation spaces, hammam, sauna and steam rooms, sundeck and a hair and beauty salon, as well as a pilates and yoga studio.

The spa will have a strong focus on catering to male guests with dedicated spaces for male grooming.

There will also be an art gallery that will host exhibitions of young artists, as well as Shiseido historical art pieces from over the years.

The spa design aims to create a dramatic and daring atmosphere that combines vivid colors, playful scents, sounds and energizing lights to play with the senses.

Helen Coulon, spa consultant, added: “Our objective is to grow and develop the local talents that would further promote the concept of an international spa. We start from the basic principles of the Japanese spa culture and adapt them, so that all who come here would enjoy more than a simple massage - a complete experience for the mind, the soul and the body.”

For more information click here
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Romania's first foreign-operated luxury spa set for launch
POSTED 03 Oct 2013 . BY Aoife Dowling
The spa will be the first to be operated by an global brand in Romania
Romania's first luxury spa to be operated by an international spa brand is due to open by the end of this year at the new entertainment complex, Stejarii Country Club, in Bucharest.

The complex is being developed by Romanian businessman Ion Tiriac in Baneasa forest in northern capital after an investment of approximately €18m (US$24m, £15m).

Situated in the centre of an ancient forest the project is conceived as an inversion of Central Park, the woodland introduced at the heart of the scheme creates a link between the surrounding calm environment and the new development. The club concept was conducted by London-based architectural company Collado Collins.

The 22,000sq m (236,806sq ft) complex will comprise sport, wellness and hospitality services. Facilities include a spa, health club, driving range, kinesis, spinning, aerobics, an indoor and outdoor jogging track, martial arts, swimming, indoor and outdoor tennis, climbing walls and squash.

The spa will be a Shiseido-branded facility and will mark the skincare company’s entry into eastern Europe.

Victoria Dello Ioio, spa business development and training manager EMEA for Shiseido said: “With the international design group HBA, under the leadership of Shoko Nishimura, and the international spa consultant Helen Coulon, we have been able to create a fresh new concept based on spa ambiance, art and design.”

Shiseido Spa will include therapy suites, an energy pool, relaxation spaces, hammam, sauna and steam rooms, sundeck and a hair and beauty salon, as well as a pilates and yoga studio.

The spa will have a strong focus on catering to male guests with dedicated spaces for male grooming.

There will also be an art gallery that will host exhibitions of young artists, as well as Shiseido historical art pieces from over the years.

The spa design aims to create a dramatic and daring atmosphere that combines vivid colors, playful scents, sounds and energizing lights to play with the senses.

Helen Coulon, spa consultant, added: “Our objective is to grow and develop the local talents that would further promote the concept of an international spa. We start from the basic principles of the Japanese spa culture and adapt them, so that all who come here would enjoy more than a simple massage - a complete experience for the mind, the soul and the body.”

For more information click here
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
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FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
BC Softwear Ltd

Founded in 2002 by Barbara Cooke, we provide expertise in crafting premium spa linen, towels, bath [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS