Leisure-net Solutions is expanding its mystery shopping services into the European spa industry.
The company's annual HAFOS survey already offers data on consumer attitudes towards fitness, health and leisure. This has now been extended to look at public perception of spas; results will be released at SPATEC in April 2010.
A call-Focus survey for spas is also being launched, again in-line with the existing health club survey, to assess the way that spas answer both telephone and email enquiries. It will include calls and emails to more than 100 sites across health club, hotel and independent spas.
MD Mike Hill said: "We're taking our leisure- and fitness-related insight into the spa sector. Learning what spas are doing right and wrong, and how they can do better, is crucial to business success."
