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NEWS
Six Flags using Pokémon Go to draw visitors with trainer guides
POSTED 18 Jul 2016 . BY Tom Anstey
Six Flags is using the popularity of Pokémon Go to try and entice visitors to its parks
As digital overlays are starting to increasingly affect our physical spaces, Six Flags is capitalising on the huge success of Pokémon Go, offering visitors to each of its parks a handy guide on how to ‘catch em’ all’.

With a personalised guide for each of its parks in the US and Mexico, Six Flags is offering tips on preparation for Pokémon trainers before they go to the park, what to do when they get there and how to stay safe while playing.

With each park offering several gyms – places users battle for control of using their Pokémon – and many Pokéstops for item collection, Six Flags has identified which ride or location they are located at and have placed them on a park map for visitors to browse.

Incorporating existing facilities at its park, Six Flags’ guide directs visitors to useful items such as phone charging stations. The park also urges sensible play, telling visitors not to go into unauthorised areas and not to try and play the game while on rides.

The augmented reality game is gaining unprecedented success, with more daily users than Twitter and more people spending time on the app than on Facebook. Those numbers are only expected to increase as the game is released in more countries, most recently Germany and the UK.

Six Flags has created maps for visitors to see the locations of gyms and Pokéstops
RELATED STORIES
  Pokémon Go sends augmented reality mainstream with phenomenal success


While 2016 has been hailed as the year of virtual reality, augmented reality could well pip the new technology thanks to the power of Nintendo and the runaway success of Pokémon Go.
  Will Pokémon Go prove an unlikely weapon in the war on inactivity?


Having taken the US by storm since its launch last week, and with UK users also getting in on the act, Pokémon Go is being held up as an unlikely antidote to physical inactivity.
  Pokémon exhibit coming to Tokyo science centre


Kids will be getting a unique lesson in science at Tokyo’s Miraikan Science Museum this summer, when a Pokémon-themed lab exhibit opens at the institute.
  Nintendo signs deal with Universal for exclusive theme park rights


IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   

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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
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COMPANY PROFILES
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Founded in 2016 by Carole Eyssautier, PhD in AI, François Eyssautier, robotics engineer, and Stéphan [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Six Flags using Pokémon Go to draw visitors with trainer guides
POSTED 18 Jul 2016 . BY Tom Anstey
Six Flags is using the popularity of Pokémon Go to try and entice visitors to its parks
As digital overlays are starting to increasingly affect our physical spaces, Six Flags is capitalising on the huge success of Pokémon Go, offering visitors to each of its parks a handy guide on how to ‘catch em’ all’.

With a personalised guide for each of its parks in the US and Mexico, Six Flags is offering tips on preparation for Pokémon trainers before they go to the park, what to do when they get there and how to stay safe while playing.

With each park offering several gyms – places users battle for control of using their Pokémon – and many Pokéstops for item collection, Six Flags has identified which ride or location they are located at and have placed them on a park map for visitors to browse.

Incorporating existing facilities at its park, Six Flags’ guide directs visitors to useful items such as phone charging stations. The park also urges sensible play, telling visitors not to go into unauthorised areas and not to try and play the game while on rides.

The augmented reality game is gaining unprecedented success, with more daily users than Twitter and more people spending time on the app than on Facebook. Those numbers are only expected to increase as the game is released in more countries, most recently Germany and the UK.

Six Flags has created maps for visitors to see the locations of gyms and Pokéstops
RELATED STORIES
Pokémon Go sends augmented reality mainstream with phenomenal success


While 2016 has been hailed as the year of virtual reality, augmented reality could well pip the new technology thanks to the power of Nintendo and the runaway success of Pokémon Go.
Will Pokémon Go prove an unlikely weapon in the war on inactivity?


Having taken the US by storm since its launch last week, and with UK users also getting in on the act, Pokémon Go is being held up as an unlikely antidote to physical inactivity.
Pokémon exhibit coming to Tokyo science centre


Kids will be getting a unique lesson in science at Tokyo’s Miraikan Science Museum this summer, when a Pokémon-themed lab exhibit opens at the institute.
Nintendo signs deal with Universal for exclusive theme park rights


IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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PRINT SUBSCRIPTIONS
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