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NEWS
Nintendo signs deal with Universal for exclusive theme park rights
POSTED 08 May 2015 . BY Tom Anstey
Popular Nintendo IPs will soon be appearing in Universal theme parks Credit: Nintnedo
IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.

The freshly-signed deal looks to be one of Nintendo's first steps to further expand the reach of its character franchises – something its president and CEO Satoru Iwata promised in 2014.

The deal, which will see Nintendo characters move exclusively to Universal theme parks, will use “immersive experiences,” according to a joint statement.

“Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters”, said the statement. “Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.”

The news comes on the same day that Nintendo announced its full year financial results, beating market expectations with a profit of US$351m (€309m, £231m) – the first time the company recorded an operating profit in four years.

Universal and Nintendo will now sit down to create specific concepts, with announcements on what those will entail expected to be announced in the near future.
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Following the release of videogame Monster Hunter 4 Ultimate, Capcom and Six Flags have teamed up to bring the popular franchise to Six Flags Magic Mountain.
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Plans have gained unanimous approval to bring a videogame history museum to Frisco, Texas – a first of its kind in the US.
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Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
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COMPANY PROFILES
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Nintendo signs deal with Universal for exclusive theme park rights
POSTED 08 May 2015 . BY Tom Anstey
Popular Nintendo IPs will soon be appearing in Universal theme parks Credit: Nintnedo
IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.

The freshly-signed deal looks to be one of Nintendo's first steps to further expand the reach of its character franchises – something its president and CEO Satoru Iwata promised in 2014.

The deal, which will see Nintendo characters move exclusively to Universal theme parks, will use “immersive experiences,” according to a joint statement.

“Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters”, said the statement. “Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.”

The news comes on the same day that Nintendo announced its full year financial results, beating market expectations with a profit of US$351m (€309m, £231m) – the first time the company recorded an operating profit in four years.

Universal and Nintendo will now sit down to create specific concepts, with announcements on what those will entail expected to be announced in the near future.
RELATED STORIES
Capcom and Six Flags team up for Magic Mountain Monster Hunter experience


Following the release of videogame Monster Hunter 4 Ultimate, Capcom and Six Flags have teamed up to bring the popular franchise to Six Flags Magic Mountain.
Videogame history museum coming to Texas


Plans have gained unanimous approval to bring a videogame history museum to Frisco, Texas – a first of its kind in the US.
MORE NEWS
Atmantan Wellness Centre announces new wellness destination in Hyderabad
Atmantan Wellness Centre, an integrative wellness destination in Mulshi, near Pune in India, is expanding its portfolio by adding a new centre in Hyderabad that will launch between 2028 and 2029.
The Retreat Costa Rica debuts Vida Mía Longevity Centre
Luxury wellness resort, The Retreat Costa Rica, has introduced its Vida Mía Longevity Centre at the property’s Vida Mía Healing Centre and Spa.
Almost half of spa survey respondents are unaware cancer is a disability and not adapting treatments is discrimination
A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
Mandarin Oriental has announced a standalone residence brand, Mansions, which will debut at Emirates Palace, Mandarin Oriental Mansions, Abu Dhabi, in 2029.
Healing sanctuary Tulah Clinical Wellness opens in Kerala
Tulah Clinical Wellness, a holistic wellness destination, has officially opened in the hills of northern Kerala, India.
+ More news   
 
FEATURED SUPPLIERS

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS