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NEWS
Nintendo signs deal with Universal for exclusive theme park rights
POSTED 08 May 2015 . BY Tom Anstey
Popular Nintendo IPs will soon be appearing in Universal theme parks Credit: Nintnedo
IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.

The freshly-signed deal looks to be one of Nintendo's first steps to further expand the reach of its character franchises – something its president and CEO Satoru Iwata promised in 2014.

The deal, which will see Nintendo characters move exclusively to Universal theme parks, will use “immersive experiences,” according to a joint statement.

“Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters”, said the statement. “Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.”

The news comes on the same day that Nintendo announced its full year financial results, beating market expectations with a profit of US$351m (€309m, £231m) – the first time the company recorded an operating profit in four years.

Universal and Nintendo will now sit down to create specific concepts, with announcements on what those will entail expected to be announced in the near future.
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  Capcom and Six Flags team up for Magic Mountain Monster Hunter experience


Following the release of videogame Monster Hunter 4 Ultimate, Capcom and Six Flags have teamed up to bring the popular franchise to Six Flags Magic Mountain.
  Videogame history museum coming to Texas


Plans have gained unanimous approval to bring a videogame history museum to Frisco, Texas – a first of its kind in the US.
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Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
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The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
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News   Products   Magazine   Subscribe
NEWS
Nintendo signs deal with Universal for exclusive theme park rights
POSTED 08 May 2015 . BY Tom Anstey
Popular Nintendo IPs will soon be appearing in Universal theme parks Credit: Nintnedo
IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.

The freshly-signed deal looks to be one of Nintendo's first steps to further expand the reach of its character franchises – something its president and CEO Satoru Iwata promised in 2014.

The deal, which will see Nintendo characters move exclusively to Universal theme parks, will use “immersive experiences,” according to a joint statement.

“Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters”, said the statement. “Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.”

The news comes on the same day that Nintendo announced its full year financial results, beating market expectations with a profit of US$351m (€309m, £231m) – the first time the company recorded an operating profit in four years.

Universal and Nintendo will now sit down to create specific concepts, with announcements on what those will entail expected to be announced in the near future.
RELATED STORIES
Capcom and Six Flags team up for Magic Mountain Monster Hunter experience


Following the release of videogame Monster Hunter 4 Ultimate, Capcom and Six Flags have teamed up to bring the popular franchise to Six Flags Magic Mountain.
Videogame history museum coming to Texas


Plans have gained unanimous approval to bring a videogame history museum to Frisco, Texas – a first of its kind in the US.
MORE NEWS
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Life Fitness/Hammer Strength

Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, su [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS