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NEWS
The fitness industry can drive the UK’s economic recovery from the pandemic, says Huw Edwards
POSTED 26 Nov 2020 . BY Tom Walker
Edwards said the fitness and leisure sector provides a 'unique proposition', given that it can drive both economic and health benefits Credit: ukactive
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", according to industry body, ukactive.

In his statement to Parliament, Sunak revealed the government's spending priorities and briefed MPs about the state of the UK economy. He also offered the latest forecasts for the UK's public finances – which have been battered by the pandemic.

According to Sunak, the UK economy is expected to shrink by 11.3 per cent this year – the largest fall for more than 300 years. Unemployment is expected to reach 7.5 per cent by summer 2021, with 2.6 million people out of work.

The UK is, however, expected to return to pre-crisis levels of economic output by the fourth quarter of 2022.

Measures to aid recovery, announced by Sunak, include cutting the overseas aid budget by about £4bn and diverting it to create a new £4bn "levelling up" fund, which will pay for upgrading local infrastructure across the UK.

A further £220m will be allocated to help local areas prepare for the introduction of the UK Shared Prosperity Fund. The new fund will replace the European Union structural funding, following the UK’s departure from the EU at the end of this year.

The Health budget in England will also rise by £6bn, including an extra £500m for mental health services.

For business struggling with the pandemic, there was some positive news as the rates multiplier will be frozen for the 2021-22 financial year.

Responding to the announcements, Huw Edwards, CEO of ukactive, highlighted the role the physical activity sector can play in the UK's economic recovery.

“Today’s Spending Review offers opportunities for our sector to support the transformation of communities and especially to shape the future of the high street, through the UK Shared Prosperity Fund and the Levelling Up Fund," Edwards said.

“Our challenging economic forecast requires the Chancellor to look for the greatest return on investment for the funding decisions he makes.

“In this respect, the fitness and leisure sector provides a unique proposition, given that it can drive both economic and health benefits, avoiding any trade-off between the two.

“The latest evidence from Sport England and Sheffield Hallam University shows a return of £4 for every £1 spent on community sport and physical activity.

“We want to work with the Government on a plan to put sport and physical activity at the heart of the nation’s renewal.

“We would like to see a tailored support package for the sector that not only includes funding, but also stimulus to encourage growth in 2021 – a combination of business rate relief, VAT exemptions, and incentives that drive more people back into activity.

“This moment represents a real opportunity to invest in a sector that can provide a major return on investment for our nation’s economic, social, mental and physical health,” said Edwards.
RELATED STORIES
  100k people to get free gym sessions as fitness industry strengthens its position as an essential service


Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), Sport England and the National Academy for Social Prescribing.
  Gyms in England to reopen when lockdown ends – and remain open, even in Tier 3 areas. Group ex singled out for restrictions


Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
  Independent assessment to measure COVID-19 case rate across European gym sector


A new, Europe-wide initiative will look to chart the case rates for COVID-19 across European gym sector.
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Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Feisal Jaffer becomes chief development officer for Capella Hotel Group
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Industry mourns the loss of Les Mills, a founding father of fitness
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News   Products   Magazine   Subscribe
NEWS
The fitness industry can drive the UK’s economic recovery from the pandemic, says Huw Edwards
POSTED 26 Nov 2020 . BY Tom Walker
Edwards said the fitness and leisure sector provides a 'unique proposition', given that it can drive both economic and health benefits Credit: ukactive
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 November, offers the physical activity sector opportunities to "transform communities", according to industry body, ukactive.

In his statement to Parliament, Sunak revealed the government's spending priorities and briefed MPs about the state of the UK economy. He also offered the latest forecasts for the UK's public finances – which have been battered by the pandemic.

According to Sunak, the UK economy is expected to shrink by 11.3 per cent this year – the largest fall for more than 300 years. Unemployment is expected to reach 7.5 per cent by summer 2021, with 2.6 million people out of work.

The UK is, however, expected to return to pre-crisis levels of economic output by the fourth quarter of 2022.

Measures to aid recovery, announced by Sunak, include cutting the overseas aid budget by about £4bn and diverting it to create a new £4bn "levelling up" fund, which will pay for upgrading local infrastructure across the UK.

A further £220m will be allocated to help local areas prepare for the introduction of the UK Shared Prosperity Fund. The new fund will replace the European Union structural funding, following the UK’s departure from the EU at the end of this year.

The Health budget in England will also rise by £6bn, including an extra £500m for mental health services.

For business struggling with the pandemic, there was some positive news as the rates multiplier will be frozen for the 2021-22 financial year.

Responding to the announcements, Huw Edwards, CEO of ukactive, highlighted the role the physical activity sector can play in the UK's economic recovery.

“Today’s Spending Review offers opportunities for our sector to support the transformation of communities and especially to shape the future of the high street, through the UK Shared Prosperity Fund and the Levelling Up Fund," Edwards said.

“Our challenging economic forecast requires the Chancellor to look for the greatest return on investment for the funding decisions he makes.

“In this respect, the fitness and leisure sector provides a unique proposition, given that it can drive both economic and health benefits, avoiding any trade-off between the two.

“The latest evidence from Sport England and Sheffield Hallam University shows a return of £4 for every £1 spent on community sport and physical activity.

“We want to work with the Government on a plan to put sport and physical activity at the heart of the nation’s renewal.

“We would like to see a tailored support package for the sector that not only includes funding, but also stimulus to encourage growth in 2021 – a combination of business rate relief, VAT exemptions, and incentives that drive more people back into activity.

“This moment represents a real opportunity to invest in a sector that can provide a major return on investment for our nation’s economic, social, mental and physical health,” said Edwards.
RELATED STORIES
100k people to get free gym sessions as fitness industry strengthens its position as an essential service


Up to 100k people will benefit from the free gym and physical activity sessions, thanks to a partnership between ukactive, NHS England and Improvement (NHSE/I), Sport England and the National Academy for Social Prescribing.
Gyms in England to reopen when lockdown ends – and remain open, even in Tier 3 areas. Group ex singled out for restrictions


Gyms, health clubs and leisure centres will be able to open their doors when the current lockdown measures in England come to an end on 2 December.
Independent assessment to measure COVID-19 case rate across European gym sector


A new, Europe-wide initiative will look to chart the case rates for COVID-19 across European gym sector.
MORE NEWS
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
Rocco Forte’s Verdura Resort to host wellness festival Alma near emerging Blue Zone in Sicily
The annual wellness festival dedicated to wellbeing, culture, longevity and human connection, called Alma, will be hosted by Rocco Forte hotel, Verdura Resort in Sicily, Italy.
Feisal Jaffer becomes chief development officer for Capella Hotel Group
Capella Hotel Group has appointed Feisal Jaffer as chief development officer as the company ramps up its global expansion of both its Capella and Patina brands.
Industry mourns the loss of Les Mills, a founding father of fitness
Les Mills, whose name became synonymous with one of the world's leading fitness brands, has passed away peacefully at the age of 91.
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
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FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS