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NEWS
Sport England begins period of 'significant flexibility' to support physical activity sector
POSTED 18 Mar 2020 . BY Tom Walker
Sport England said it would now focus on doing 'everything it can' to encourage people to stay active, wherever possible Credit: Shutterstock
Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).

As well as helping funded organisations, the grassroots body said it would do "everything it can" to encourage people to stay active, wherever possible, as keeping fit is now "more important than ever".

In a statement, Sport England said that previously-agreed KPIs, targets and conditions within the funding agreements it had signed off "may no longer be relevant, appropriate or proportionate" given the drastically changed circumstances.

Instead, it is switching its focus on supporting the sector and encouraging people to stay active, not on asking organisations to report on previously agreed conditions.

It also said that organisations that have received public funding might want to use the money they received in a different way, or on different things, to respond to the current situation – or to keep their organisation going. In such cases, Sport England said the organisations should discuss with it the changes they’d like to make.

"We know this is a hugely difficult time for all our partners and we're continuing to talk to as many of you as possible to get a fuller picture about the impact coronavirus (COVID-19) is having," Sport England said in the statement.

"As part of delivering on these priorities, today we want to offer some specific reassurances to any individual or organisation who receives funding, or any other type of support from us, for their work.

"Today we can confirm that, for an initial period of three months, we're introducing significant flexibility to reflect our current circumstances in how we manage that support.

"We know it may be difficult to deliver projects, programmes or events as planned – so if you receive funding from us for something specific, but it's no longer possible to deliver it, or you want, or need, to deliver it in a different form, speak to us about the changes you want to make and we can discuss funding in this new context."

• To read the full statement from Sport England, click here.
RELATED STORIES
  Leading industry bodies call for special measures to keep leisure facilities afloat


Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.
  Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
  Leisure sector gets stuck in with relief efforts to help tackle coronavirus


A number of UK leisure companies and operators have launched initiatives to help ease the pressures on local communities and the National Health Service (NHS), created by the coronavirus pandemic.
  Sport England considers opening grant system to tackle effects of Coronavirus


Sport England is planning to open its Small Grants programme to help ease the financial pressures put on sports clubs and organisations by the COVID-19 (Coronavirus) outbreak.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Sport England begins period of 'significant flexibility' to support physical activity sector
POSTED 18 Mar 2020 . BY Tom Walker
Sport England said it would now focus on doing 'everything it can' to encourage people to stay active, wherever possible Credit: Shutterstock
Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).

As well as helping funded organisations, the grassroots body said it would do "everything it can" to encourage people to stay active, wherever possible, as keeping fit is now "more important than ever".

In a statement, Sport England said that previously-agreed KPIs, targets and conditions within the funding agreements it had signed off "may no longer be relevant, appropriate or proportionate" given the drastically changed circumstances.

Instead, it is switching its focus on supporting the sector and encouraging people to stay active, not on asking organisations to report on previously agreed conditions.

It also said that organisations that have received public funding might want to use the money they received in a different way, or on different things, to respond to the current situation – or to keep their organisation going. In such cases, Sport England said the organisations should discuss with it the changes they’d like to make.

"We know this is a hugely difficult time for all our partners and we're continuing to talk to as many of you as possible to get a fuller picture about the impact coronavirus (COVID-19) is having," Sport England said in the statement.

"As part of delivering on these priorities, today we want to offer some specific reassurances to any individual or organisation who receives funding, or any other type of support from us, for their work.

"Today we can confirm that, for an initial period of three months, we're introducing significant flexibility to reflect our current circumstances in how we manage that support.

"We know it may be difficult to deliver projects, programmes or events as planned – so if you receive funding from us for something specific, but it's no longer possible to deliver it, or you want, or need, to deliver it in a different form, speak to us about the changes you want to make and we can discuss funding in this new context."

• To read the full statement from Sport England, click here.
RELATED STORIES
Leading industry bodies call for special measures to keep leisure facilities afloat


Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.
Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
Leisure sector gets stuck in with relief efforts to help tackle coronavirus


A number of UK leisure companies and operators have launched initiatives to help ease the pressures on local communities and the National Health Service (NHS), created by the coronavirus pandemic.
Sport England considers opening grant system to tackle effects of Coronavirus


Sport England is planning to open its Small Grants programme to help ease the financial pressures put on sports clubs and organisations by the COVID-19 (Coronavirus) outbreak.
MORE NEWS
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
RKF Luxury Linen

RKF Luxury Linen, established in the East of France for several decades, owns an artisanal know-how [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS