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Sport England begins period of 'significant flexibility' to support physical activity sector
POSTED 18 Mar 2020 . BY Tom Walker
Sport England said it would now focus on doing 'everything it can' to encourage people to stay active, wherever possible Credit: Shutterstock
Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).

As well as helping funded organisations, the grassroots body said it would do "everything it can" to encourage people to stay active, wherever possible, as keeping fit is now "more important than ever".

In a statement, Sport England said that previously-agreed KPIs, targets and conditions within the funding agreements it had signed off "may no longer be relevant, appropriate or proportionate" given the drastically changed circumstances.

Instead, it is switching its focus on supporting the sector and encouraging people to stay active, not on asking organisations to report on previously agreed conditions.

It also said that organisations that have received public funding might want to use the money they received in a different way, or on different things, to respond to the current situation – or to keep their organisation going. In such cases, Sport England said the organisations should discuss with it the changes they’d like to make.

"We know this is a hugely difficult time for all our partners and we're continuing to talk to as many of you as possible to get a fuller picture about the impact coronavirus (COVID-19) is having," Sport England said in the statement.

"As part of delivering on these priorities, today we want to offer some specific reassurances to any individual or organisation who receives funding, or any other type of support from us, for their work.

"Today we can confirm that, for an initial period of three months, we're introducing significant flexibility to reflect our current circumstances in how we manage that support.

"We know it may be difficult to deliver projects, programmes or events as planned – so if you receive funding from us for something specific, but it's no longer possible to deliver it, or you want, or need, to deliver it in a different form, speak to us about the changes you want to make and we can discuss funding in this new context."

• To read the full statement from Sport England, click here.
RELATED STORIES
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Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.
  Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
  Leisure sector gets stuck in with relief efforts to help tackle coronavirus


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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Sport England begins period of 'significant flexibility' to support physical activity sector
POSTED 18 Mar 2020 . BY Tom Walker
Sport England said it would now focus on doing 'everything it can' to encourage people to stay active, wherever possible Credit: Shutterstock
Sport England has initiated a three-month period of "significant flexibility" as part of plans to offer targeted support to organisations struggling with the effects of COVID-19 (Coronavirus).

As well as helping funded organisations, the grassroots body said it would do "everything it can" to encourage people to stay active, wherever possible, as keeping fit is now "more important than ever".

In a statement, Sport England said that previously-agreed KPIs, targets and conditions within the funding agreements it had signed off "may no longer be relevant, appropriate or proportionate" given the drastically changed circumstances.

Instead, it is switching its focus on supporting the sector and encouraging people to stay active, not on asking organisations to report on previously agreed conditions.

It also said that organisations that have received public funding might want to use the money they received in a different way, or on different things, to respond to the current situation – or to keep their organisation going. In such cases, Sport England said the organisations should discuss with it the changes they’d like to make.

"We know this is a hugely difficult time for all our partners and we're continuing to talk to as many of you as possible to get a fuller picture about the impact coronavirus (COVID-19) is having," Sport England said in the statement.

"As part of delivering on these priorities, today we want to offer some specific reassurances to any individual or organisation who receives funding, or any other type of support from us, for their work.

"Today we can confirm that, for an initial period of three months, we're introducing significant flexibility to reflect our current circumstances in how we manage that support.

"We know it may be difficult to deliver projects, programmes or events as planned – so if you receive funding from us for something specific, but it's no longer possible to deliver it, or you want, or need, to deliver it in a different form, speak to us about the changes you want to make and we can discuss funding in this new context."

• To read the full statement from Sport England, click here.
RELATED STORIES
Leading industry bodies call for special measures to keep leisure facilities afloat


Leading trade bodies representing the physical activity sector have called on the government to introduce "urgent additional measures" in order to keep gyms and leisure facilities afloat during the COVID-19 (Coronavirus) pandemic.
Coronavirus: UK physical activity operators begin closures


Fitness and physical activity operators in the UK have begun closing facilities and cancelling events, ahead of the predicted peak in the COVID-19 (Coronavirus) outbreak.
Leisure sector gets stuck in with relief efforts to help tackle coronavirus


A number of UK leisure companies and operators have launched initiatives to help ease the pressures on local communities and the National Health Service (NHS), created by the coronavirus pandemic.
Sport England considers opening grant system to tackle effects of Coronavirus


Sport England is planning to open its Small Grants programme to help ease the financial pressures put on sports clubs and organisations by the COVID-19 (Coronavirus) outbreak.
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A recent survey by the UK Spa Association (UKSA) into the industry’s approach to cancer care has revealed that almost half of participating respondents (46 per cent) are unaware that cancer is a disability and guests with a cancer diagnosis must be given
Solmar Hotels and Resorts offers Temazcal ceremony for Global Wellness Day
Mexican operator, Solmar Hotels and Resorts, is hosting a series of events in celebration of Global Wellness Day, including a Temazcal ceremony at its Playa Grande Resort and Spa in Los Cabos.
Mandarin Oriental announces standalone Mansions-branded residences for Abu Dhabi
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09-11 Jun 2026

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09-12 Jun 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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