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NEWS
Sports projects receive £4.4m funding boost to attract new volunteers
POSTED 27 Nov 2017 . BY Rob Gibson
Sports volunteers experience the dual benefit of social impact and personal fitness Credit: Shutterstock
Sport England has announced plans to invest £4.4m (US$5.87m, €4.92m) to recruit a new generation of volunteers who will benefit communities across the country.

Thirty-two projects will receive National Lottery funding to help them encourage more women, disabled people, young people and those from disadvantaged backgrounds to volunteer for sport and physical activity initiatives.

The move is part of an overall investment in volunteering of £30m, under Sport England’s strategy ‘Towards an active nation’.

“Volunteers make such a difference to grassroots sport – without them it would simply not happen,” said minister for sport Tracey Crouch.

“This funding will encourage young people to get involved in sports volunteering, having a hugely positive impact on their lives, the lives of others and benefiting their local community."

Sport England director of sport Phil Smith added: “Volunteering and taking part in social action can do wonders for job and career prospects, mental health and making friends.

“These projects will test various different approaches, with the ultimate aim being a larger number and more diverse volunteers. We’re focusing on people who are currently less likely to volunteer in sport, such as women, disabled people, people from BAME groups and people on a low income.”

Sport England’s Active Lives Survey showed 6.7 million people (14.9 per cent of the population in England) have volunteered at least twice in the past year to support sport and physical activity.

However, while people from lower socio-economic backgrounds make up 31 per cent of the population, they only represent 10 per cent of volunteers.

The new cash injection sees two types of fund created: Opportunity Fund projects will focus on people aged 20 and over from economically disadvantaged communities; and Potentials Fund projects will target children and young people aged 10 to 20 who want to help their community.

The projects include Play Gloucestershire, which will support children from disadvantaged and isolated rural communities by turning local green spaces into places for sport and physical activity; and Small Heath Boxing Club, which will support adults suffering from mental health conditions who live in areas of high deprivation in Birmingham.

Another beneficiary, Test Valley Community Services, will recruit military veterans as volunteers in sport and physical activity, harnessing the diverse range of skills they learned during their service.

In its effort to reach a younger audience Sport England has also teamed up with the #iwill Fund, which creates opportunities for 10 to 20 year-olds to get involved in social action as a way to benefit others in their community.
RELATED STORIES
  Two-year project shows people with mental health problems benefit from physical activity


A landmark programme by Mind and Sport England has reinforced the link between regular physical activity and better mental wellbeing.
  Survey highlights gender gap in sports volunteers


More than one million more men than women are taking up voluntary roles in sport and activity, according to a new survey.
  Sport England gives colleges £5m boost to get students active


Sport England has injected £5m of National Lottery funding into 49 colleges to help get students active.
  LA 2024 bid recruits 10,000-plus volunteers


More than 10,000 people have signed up to volunteer at the Los Angeles 2024 Olympic Games, should the city be successful in its bid to host.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Sports projects receive £4.4m funding boost to attract new volunteers
POSTED 27 Nov 2017 . BY Rob Gibson
Sports volunteers experience the dual benefit of social impact and personal fitness Credit: Shutterstock
Sport England has announced plans to invest £4.4m (US$5.87m, €4.92m) to recruit a new generation of volunteers who will benefit communities across the country.

Thirty-two projects will receive National Lottery funding to help them encourage more women, disabled people, young people and those from disadvantaged backgrounds to volunteer for sport and physical activity initiatives.

The move is part of an overall investment in volunteering of £30m, under Sport England’s strategy ‘Towards an active nation’.

“Volunteers make such a difference to grassroots sport – without them it would simply not happen,” said minister for sport Tracey Crouch.

“This funding will encourage young people to get involved in sports volunteering, having a hugely positive impact on their lives, the lives of others and benefiting their local community."

Sport England director of sport Phil Smith added: “Volunteering and taking part in social action can do wonders for job and career prospects, mental health and making friends.

“These projects will test various different approaches, with the ultimate aim being a larger number and more diverse volunteers. We’re focusing on people who are currently less likely to volunteer in sport, such as women, disabled people, people from BAME groups and people on a low income.”

Sport England’s Active Lives Survey showed 6.7 million people (14.9 per cent of the population in England) have volunteered at least twice in the past year to support sport and physical activity.

However, while people from lower socio-economic backgrounds make up 31 per cent of the population, they only represent 10 per cent of volunteers.

The new cash injection sees two types of fund created: Opportunity Fund projects will focus on people aged 20 and over from economically disadvantaged communities; and Potentials Fund projects will target children and young people aged 10 to 20 who want to help their community.

The projects include Play Gloucestershire, which will support children from disadvantaged and isolated rural communities by turning local green spaces into places for sport and physical activity; and Small Heath Boxing Club, which will support adults suffering from mental health conditions who live in areas of high deprivation in Birmingham.

Another beneficiary, Test Valley Community Services, will recruit military veterans as volunteers in sport and physical activity, harnessing the diverse range of skills they learned during their service.

In its effort to reach a younger audience Sport England has also teamed up with the #iwill Fund, which creates opportunities for 10 to 20 year-olds to get involved in social action as a way to benefit others in their community.
RELATED STORIES
Two-year project shows people with mental health problems benefit from physical activity


A landmark programme by Mind and Sport England has reinforced the link between regular physical activity and better mental wellbeing.
Survey highlights gender gap in sports volunteers


More than one million more men than women are taking up voluntary roles in sport and activity, according to a new survey.
Sport England gives colleges £5m boost to get students active


Sport England has injected £5m of National Lottery funding into 49 colleges to help get students active.
LA 2024 bid recruits 10,000-plus volunteers


More than 10,000 people have signed up to volunteer at the Los Angeles 2024 Olympic Games, should the city be successful in its bid to host.
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
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Voya Organic Beauty

Voya Organic Beauty, founded in 2006 in Ireland by Mark Walton and Kira Guckian Walton, is a private [more...]
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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS