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NEWS
Swire Hotels to enter US with first East-branded property in 2015
POSTED 12 Jun 2013 . BY Aoife Dowling
Hong Kong-based Swire Hotels has announced that it will open its first US EAST-branded property at the new US$1bn (€753m, £638m) Brickell City Centre, mixed-use development in downtown Miami, Florida.

Spanning 218,000 sq ft (20,250sq m), EAST, Miami is expected to open in 2015. It will feature 263 guest rooms and 89 serviced apartments, which will also be managed by Swire Hotels.

The hotel will have a spa facility, two restaurants and a rooftop bar, as well as meeting rooms, swimming pool and fitness centre.

Brian Williams, managing director of Swire Hotels said: “We are very excited to be expanding our portfolio to the United States with EAST, Miami. Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of travellers in Miami whilst complementing Brickell CityCentre’s offerings.”

This will be Swire Hotels' first North American venture and the third property under the EAST brand. East, Miami will join Island East in Hong Kong and EAST, Beijing.
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Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
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COMPANY PROFILES
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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31 Aug - 02 Sep 2026

SpaTec North America

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Swire Hotels to enter US with first East-branded property in 2015
POSTED 12 Jun 2013 . BY Aoife Dowling
Hong Kong-based Swire Hotels has announced that it will open its first US EAST-branded property at the new US$1bn (€753m, £638m) Brickell City Centre, mixed-use development in downtown Miami, Florida.

Spanning 218,000 sq ft (20,250sq m), EAST, Miami is expected to open in 2015. It will feature 263 guest rooms and 89 serviced apartments, which will also be managed by Swire Hotels.

The hotel will have a spa facility, two restaurants and a rooftop bar, as well as meeting rooms, swimming pool and fitness centre.

Brian Williams, managing director of Swire Hotels said: “We are very excited to be expanding our portfolio to the United States with EAST, Miami. Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of travellers in Miami whilst complementing Brickell CityCentre’s offerings.”

This will be Swire Hotels' first North American venture and the third property under the EAST brand. East, Miami will join Island East in Hong Kong and EAST, Beijing.
RELATED STORIES
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS