GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
The Covery inks partnership with Aura Spa to bring recovery services to Northeastern US
POSTED 21 Mar 2024 . BY Megan Whitby
The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices such as cryotherapy Credit: Shutterstock/Jacob Lund

Credit: The Covery
This partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs
– Tatum Crews
The Covery has entered into a licensing partnership with Aura Spa to increase access to recovery and wellness therapies in the US
The partnership will initially introduce The Covery's services to three Aura Spa locations in the Northeast, with potential for further expansion
Services on offer will include IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression
The Covery currently operates 12 locations, with 85 new franchises in development and plans to sell territories to over 50+ franchisees by the end of 2024
The Covery, a lifestyle optimisation wellness brand, has announced a new licensing partnership with Aura Spa, solidifying its commitment to broadening access to recovery and wellness therapies throughout the US.

This strategic partnership will introduce The Covery and its services to three Aura Spa locations in the Northeast – in Washington DC and Northern Virginia – with the potential to expand further in the future.

Aura Spa plans to integrate a variety of The Covery’s offerings, including IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression.

The Covery currently has 12 locations open, with 85 new franchises currently in development, as well as several resort and wellness licenses in place, and plans to sell upwards of 50+ territories by the end of 2024.

As the fitness industry embraces new trends like HIIT, yoga and Pilates, The Covery wants to champion the idea that the recovery process is just as crucial as the workout itself.

Recognising the universal applicability of this concept, The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices.

Aaron Moore, president of Aura Spa, said: “The Covery's passionate approach to wellness services and its outstanding support in product launches were compelling factors in our decision to join forces with their brand.

“This partnership presents us with the opportunity to extend our list of services available to the communities we serve and provide them with a more well-balanced approach to wellness.”

Tatum Crews, CEO of The Covery, said: “As we navigate further growth and evolution within the wellness sector, we anticipate that this partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs through the combination of our exceptional services."

As The Covery continues its franchise expansion, it is actively seeking multi-unit franchise partners, specifically in the Southeast part of the country.

The initial franchise fee is US$39,500 (€36,400, £31,000) for the first location. For more information, visit The Covery’s official website.
RELATED STORIES
  Kerzner’s first Siro fitness and recovery hotel now open in Dubai


Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai.
  Maybourne Hotel Group planning luxury Knightsbridge wellness haven, Surrenne


A major new wellness retreat called Surrenne is coming to Knightsbridge, London, this April, according to an announcement from Claridge's owner The Maybourne Hotel Group.
  Recovery-focused spa brand The Covery outlines 2023 expansion plans


Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.
MORE NEWS
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
+ More news   
LATEST JOBS
Chief Executive Officer, Mount Batten Centre
Mount Batten Group
Salary: c£65,000pa + pension + benefits
Job location: mount batten centre, plymouth , United Kingdom
+ More jobs  

FEATURED SUPPLIERS

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]

Embrace the future of luxury science-backed skincare with Amra's Micro-Cellular Actives
Amra Skincare has positioned itself at the forefront of dermatological science and introduced its Micro-Cellular Actives line – a range of innovative molecular agents formulated to redefine the brand’s clinically-driven skincare applications for unparalleled results. [more...]
+ More featured suppliers  
COMPANY PROFILES
G.M. COLLIN

G.M. COLLIN develops superior skin care products, from preventive care to combating the first signs [more...]
Sommerhuber GmbH

Sommerhuber specialises in the manufacturing of heat-storing ceramics for spas. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
The Covery inks partnership with Aura Spa to bring recovery services to Northeastern US
POSTED 21 Mar 2024 . BY Megan Whitby
The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices such as cryotherapy Credit: Shutterstock/Jacob Lund
Credit: The Covery
This partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs
– Tatum Crews
The Covery has entered into a licensing partnership with Aura Spa to increase access to recovery and wellness therapies in the US
The partnership will initially introduce The Covery's services to three Aura Spa locations in the Northeast, with potential for further expansion
Services on offer will include IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression
The Covery currently operates 12 locations, with 85 new franchises in development and plans to sell territories to over 50+ franchisees by the end of 2024
The Covery, a lifestyle optimisation wellness brand, has announced a new licensing partnership with Aura Spa, solidifying its commitment to broadening access to recovery and wellness therapies throughout the US.

This strategic partnership will introduce The Covery and its services to three Aura Spa locations in the Northeast – in Washington DC and Northern Virginia – with the potential to expand further in the future.

Aura Spa plans to integrate a variety of The Covery’s offerings, including IV therapy, NAD infusions, hyperbaric oxygen therapy, cryotherapy and lymphatic drainage compression.

The Covery currently has 12 locations open, with 85 new franchises currently in development, as well as several resort and wellness licenses in place, and plans to sell upwards of 50+ territories by the end of 2024.

As the fitness industry embraces new trends like HIIT, yoga and Pilates, The Covery wants to champion the idea that the recovery process is just as crucial as the workout itself.

Recognising the universal applicability of this concept, The Covery aims to alleviate the stresses of daily life by emphasising recovery and stress-relieving practices.

Aaron Moore, president of Aura Spa, said: “The Covery's passionate approach to wellness services and its outstanding support in product launches were compelling factors in our decision to join forces with their brand.

“This partnership presents us with the opportunity to extend our list of services available to the communities we serve and provide them with a more well-balanced approach to wellness.”

Tatum Crews, CEO of The Covery, said: “As we navigate further growth and evolution within the wellness sector, we anticipate that this partnership will play a pivotal role in enhancing individuals’ relaxation, revitalisation and rejuvenation needs through the combination of our exceptional services."

As The Covery continues its franchise expansion, it is actively seeking multi-unit franchise partners, specifically in the Southeast part of the country.

The initial franchise fee is US$39,500 (€36,400, £31,000) for the first location. For more information, visit The Covery’s official website.
RELATED STORIES
Kerzner’s first Siro fitness and recovery hotel now open in Dubai


Kerzner International has ushered in a new era of wellness-centric hospitality and unveiled its highly-anticipated flagship Siro resort in Dubai.
Maybourne Hotel Group planning luxury Knightsbridge wellness haven, Surrenne


A major new wellness retreat called Surrenne is coming to Knightsbridge, London, this April, according to an announcement from Claridge's owner The Maybourne Hotel Group.
Recovery-focused spa brand The Covery outlines 2023 expansion plans


Recovery wellness spa franchise The Covery will expand with 15 new US locations and new partnerships in 2023 – including a destination at Texas’ iconic Trellis Spa at The Houstonian.
MORE NEWS
Clinique La Prairie to operate health resort at Tri Vananda in Phuket
Swiss longevity brand Clinique La Prairie (CLP) has inked a deal with Montara Hospitality Group to operate a resort at Tri Vananda – a purpose-built wellness community in Phuket, Thailand.
Six Senses La Sagesse launches with lagoon-fronted spa inspired by Caribbean fishing villages
Six Senses has announced the grand opening of its first-ever property and spa in the Caribbean, called Six Senses La Sagesse.
Basic-Fit trials corporate wellness drive across its Spanish clubs
Basic-Fit has signed up to trial the Wellhub network across its recently expanded Spanish network, giving access to subscribers and enabling them to use all 152 of its Spanish clubs.
Go Fit CEO, Mário Barbosa, unveils expansion plans in this month’s HCM
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into Italy and has ambitious plans to grow its estate, memberships and profits.
US$60m Zion Canyon Hot Springs project breaks ground in Southern Utah
A brand new desert hot springs oasis, called Zion Canyon Hot Springs, is set to open in Southern Utah in Q3 of 2025.
Dedicated recovery clubs tipped to become a trend
Recovery, social wellness and longevity were talking points at the recent PerformX Live, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
+ More news   
 
FEATURED SUPPLIERS

Spa and wellness industry to reunite at Forum HOTel&SPA 2024
The 16th edition of the esteemed international spa and hospitality industry event, Forum HOTel&SPA, is rapidly approaching, promising an immersive experience for attendees. [more...]

Embrace the future of luxury science-backed skincare with Amra's Micro-Cellular Actives
Amra Skincare has positioned itself at the forefront of dermatological science and introduced its Micro-Cellular Actives line – a range of innovative molecular agents formulated to redefine the brand’s clinically-driven skincare applications for unparalleled results. [more...]
+ More featured suppliers  
COMPANY PROFILES
G.M. COLLIN

G.M. COLLIN develops superior skin care products, from preventive care to combating the first signs [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

22-24 Apr 2024

UK Aufguss Championships

Galgorm Resort, York,
23-25 Apr 2024

ISPA Conference 2024

Phoenix Convention Center, Phoenix, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS