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NEWS
Time in nature acting as major driver for future wellness tourism, reveals WTA survey
POSTED 23 Jul 2020 . BY Megan Whitby
As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences Credit: Shutterstock: Jacob Lund

Our recent survey results reinforce the importance of nature and the outdoors as a key pillar of wellness vacations
– Anne Dimon
The Wellness Tourism Association’s (WTA) recent survey results reveal that time in nature and improving mental health will be two of the biggest drivers for future wellness tourism.

Drawing 3,931 responses from 48 countries and territories, the survey was set up to gain a clear understanding of consumer motivations for planning and booking a wellness vacation as the industry begins to recover.

When asked the open-ended question: As a result of COVID-19 affecting your life, what are some new motivations for going on a wellness vacation?, respondents’ most common answer themes were: the desire to be in nature, to improve mental health, social connection and the desire to be with like-minded people and to learn to be proactive about their own health, wellness and wellbeing.

Anne Dimon, WTA president and CEO, pointed out: “When compared to the 2018 survey, with 2,500 plus respondents, the 2020 survey reinforces the importance of nature and the outdoors as a key pillar of wellness vacations.”

As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences as scientific evidence points to reduced rates of virus transmission in open outdoor spaces.

Overall, the survey included 77 questions relating to wellness vacation motivations, quality of life, subjective wellbeing and basic demographics – one of the key questions asked was: When it comes time to book a wellness vacation what would be your main motivations?

In order to answer, the WTA asked people to rate a series of 28 statements on a scale of 1 to 7 (1 representing not important and 7 representing most important).

38 per cent of respondents agreed they were motivated because of a desire to return to everyday life feeling rejuvenated, 26 per cent agreed it was to escape the demands of everyday life and 25 per cent confirmed motivation was driven by a want to experience activities outdoors.
Participants also agreed that their wellness holidays would be motivated by wanting to look and feel better (24 per cent), to connect with nature (24 per cent), to find peace and quiet (21 per cent), to sleep better 17 per cent) and to learn general ways to improve their health (17 per cent).

In addition, over 20 per cent of respondents indicated they would be ‘Extremely Likely’ to book a wellness vacation within the next two years, while 24 per cent indicated that wellness “could” or “will” be the focus of their next trip.

Dimon commented: “As the industry begins to recover, we know the results of this survey will provide both suppliers and travel advisors with crucial consumer data on motivations for Wellness Vacations post-pandemic.”

This survey was administered in collaboration with WTA Member, Professor Danny Kessler PhD from Youngsan University in South Korea, and the WTA will release a full and complete analysis later this year.
RELATED STORIES
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The pandemic’s outbreak caused many people to use time in nature as a coping mechanism and an outlet to deal with the global health crisis and subsequent lockdown.
  WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel


The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.
  Wellness Tourism Association aligns with World Wellness Weekend to appoint new ambassadors


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NEWS
Time in nature acting as major driver for future wellness tourism, reveals WTA survey
POSTED 23 Jul 2020 . BY Megan Whitby
As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences Credit: Shutterstock: Jacob Lund
Our recent survey results reinforce the importance of nature and the outdoors as a key pillar of wellness vacations
– Anne Dimon
The Wellness Tourism Association’s (WTA) recent survey results reveal that time in nature and improving mental health will be two of the biggest drivers for future wellness tourism.

Drawing 3,931 responses from 48 countries and territories, the survey was set up to gain a clear understanding of consumer motivations for planning and booking a wellness vacation as the industry begins to recover.

When asked the open-ended question: As a result of COVID-19 affecting your life, what are some new motivations for going on a wellness vacation?, respondents’ most common answer themes were: the desire to be in nature, to improve mental health, social connection and the desire to be with like-minded people and to learn to be proactive about their own health, wellness and wellbeing.

Anne Dimon, WTA president and CEO, pointed out: “When compared to the 2018 survey, with 2,500 plus respondents, the 2020 survey reinforces the importance of nature and the outdoors as a key pillar of wellness vacations.”

As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences as scientific evidence points to reduced rates of virus transmission in open outdoor spaces.

Overall, the survey included 77 questions relating to wellness vacation motivations, quality of life, subjective wellbeing and basic demographics – one of the key questions asked was: When it comes time to book a wellness vacation what would be your main motivations?

In order to answer, the WTA asked people to rate a series of 28 statements on a scale of 1 to 7 (1 representing not important and 7 representing most important).

38 per cent of respondents agreed they were motivated because of a desire to return to everyday life feeling rejuvenated, 26 per cent agreed it was to escape the demands of everyday life and 25 per cent confirmed motivation was driven by a want to experience activities outdoors.
Participants also agreed that their wellness holidays would be motivated by wanting to look and feel better (24 per cent), to connect with nature (24 per cent), to find peace and quiet (21 per cent), to sleep better 17 per cent) and to learn general ways to improve their health (17 per cent).

In addition, over 20 per cent of respondents indicated they would be ‘Extremely Likely’ to book a wellness vacation within the next two years, while 24 per cent indicated that wellness “could” or “will” be the focus of their next trip.

Dimon commented: “As the industry begins to recover, we know the results of this survey will provide both suppliers and travel advisors with crucial consumer data on motivations for Wellness Vacations post-pandemic.”

This survey was administered in collaboration with WTA Member, Professor Danny Kessler PhD from Youngsan University in South Korea, and the WTA will release a full and complete analysis later this year.
RELATED STORIES
What is friluftsliv and how could it help people’s wellbeing during the COVID-19 era?


The pandemic’s outbreak caused many people to use time in nature as a coping mechanism and an outlet to deal with the global health crisis and subsequent lockdown.
WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel


The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.
Wellness Tourism Association aligns with World Wellness Weekend to appoint new ambassadors


The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles.
MORE NEWS
Open water swimming venue launched in London's Canary Wharf
A new open water swimming venue will has been launched in the heart of Canary Wharf, London, UK – one of Europe's most prestigious office and commercial districts.
Record-breaking 140 countries to celebrate World Wellness Weekend 2022
This year’s World Wellness Weekend (WWW) will be the largest to date, reaching over 140 countries and involving over 4,000 venues, including spas, gyms and a range of other wellness, tourism and hospitality destinations.
Voya releases Cancer Wellness Training for spa therapists
Irish marine spa and skincare brand Voya is offering a new Cancer Wellness Training Programme as part of its in-house spa Training Academy offering.
Remembering Olivia Newton-John – a champion of wellness
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Sommerhuber GmbH - Ceramic heated LOUNGER ONE PLUS - ultimate relaxation
Lounger One Plus is characterized by an organic aesthetic, delicate contours and an ideal lying comfort. Comfortable ergonomically shaped Heat Storing Ceramics nestle the skin and provide for perfect relaxation – touchless enjoyment meeting the highest hygiene standards. Find out more...
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DIARY

 

12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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