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NEWS
Time in nature acting as major driver for future wellness tourism, reveals WTA survey
POSTED 23 Jul 2020 . BY Megan Whitby
As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences Credit: Shutterstock: Jacob Lund

Our recent survey results reinforce the importance of nature and the outdoors as a key pillar of wellness vacations
– Anne Dimon
The Wellness Tourism Association’s (WTA) recent survey results reveal that time in nature and improving mental health will be two of the biggest drivers for future wellness tourism.

Drawing 3,931 responses from 48 countries and territories, the survey was set up to gain a clear understanding of consumer motivations for planning and booking a wellness vacation as the industry begins to recover.

When asked the open-ended question: As a result of COVID-19 affecting your life, what are some new motivations for going on a wellness vacation?, respondents’ most common answer themes were: the desire to be in nature, to improve mental health, social connection and the desire to be with like-minded people and to learn to be proactive about their own health, wellness and wellbeing.

Anne Dimon, WTA president and CEO, pointed out: “When compared to the 2018 survey, with 2,500 plus respondents, the 2020 survey reinforces the importance of nature and the outdoors as a key pillar of wellness vacations.”

As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences as scientific evidence points to reduced rates of virus transmission in open outdoor spaces.

Overall, the survey included 77 questions relating to wellness vacation motivations, quality of life, subjective wellbeing and basic demographics – one of the key questions asked was: When it comes time to book a wellness vacation what would be your main motivations?

In order to answer, the WTA asked people to rate a series of 28 statements on a scale of 1 to 7 (1 representing not important and 7 representing most important).

38 per cent of respondents agreed they were motivated because of a desire to return to everyday life feeling rejuvenated, 26 per cent agreed it was to escape the demands of everyday life and 25 per cent confirmed motivation was driven by a want to experience activities outdoors.
Participants also agreed that their wellness holidays would be motivated by wanting to look and feel better (24 per cent), to connect with nature (24 per cent), to find peace and quiet (21 per cent), to sleep better 17 per cent) and to learn general ways to improve their health (17 per cent).

In addition, over 20 per cent of respondents indicated they would be ‘Extremely Likely’ to book a wellness vacation within the next two years, while 24 per cent indicated that wellness “could” or “will” be the focus of their next trip.

Dimon commented: “As the industry begins to recover, we know the results of this survey will provide both suppliers and travel advisors with crucial consumer data on motivations for Wellness Vacations post-pandemic.”

This survey was administered in collaboration with WTA Member, Professor Danny Kessler PhD from Youngsan University in South Korea, and the WTA will release a full and complete analysis later this year.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
Time in nature acting as major driver for future wellness tourism, reveals WTA survey
POSTED 23 Jul 2020 . BY Megan Whitby
As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences Credit: Shutterstock: Jacob Lund
Our recent survey results reinforce the importance of nature and the outdoors as a key pillar of wellness vacations
– Anne Dimon
The Wellness Tourism Association’s (WTA) recent survey results reveal that time in nature and improving mental health will be two of the biggest drivers for future wellness tourism.

Drawing 3,931 responses from 48 countries and territories, the survey was set up to gain a clear understanding of consumer motivations for planning and booking a wellness vacation as the industry begins to recover.

When asked the open-ended question: As a result of COVID-19 affecting your life, what are some new motivations for going on a wellness vacation?, respondents’ most common answer themes were: the desire to be in nature, to improve mental health, social connection and the desire to be with like-minded people and to learn to be proactive about their own health, wellness and wellbeing.

Anne Dimon, WTA president and CEO, pointed out: “When compared to the 2018 survey, with 2,500 plus respondents, the 2020 survey reinforces the importance of nature and the outdoors as a key pillar of wellness vacations.”

As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences as scientific evidence points to reduced rates of virus transmission in open outdoor spaces.

Overall, the survey included 77 questions relating to wellness vacation motivations, quality of life, subjective wellbeing and basic demographics – one of the key questions asked was: When it comes time to book a wellness vacation what would be your main motivations?

In order to answer, the WTA asked people to rate a series of 28 statements on a scale of 1 to 7 (1 representing not important and 7 representing most important).

38 per cent of respondents agreed they were motivated because of a desire to return to everyday life feeling rejuvenated, 26 per cent agreed it was to escape the demands of everyday life and 25 per cent confirmed motivation was driven by a want to experience activities outdoors.
Participants also agreed that their wellness holidays would be motivated by wanting to look and feel better (24 per cent), to connect with nature (24 per cent), to find peace and quiet (21 per cent), to sleep better 17 per cent) and to learn general ways to improve their health (17 per cent).

In addition, over 20 per cent of respondents indicated they would be ‘Extremely Likely’ to book a wellness vacation within the next two years, while 24 per cent indicated that wellness “could” or “will” be the focus of their next trip.

Dimon commented: “As the industry begins to recover, we know the results of this survey will provide both suppliers and travel advisors with crucial consumer data on motivations for Wellness Vacations post-pandemic.”

This survey was administered in collaboration with WTA Member, Professor Danny Kessler PhD from Youngsan University in South Korea, and the WTA will release a full and complete analysis later this year.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
What is friluftsliv and how could it help people’s wellbeing during the COVID-19 era?


The pandemic’s outbreak caused many people to use time in nature as a coping mechanism and an outlet to deal with the global health crisis and subsequent lockdown.
WTA's 2021 survey reveals key consumer preferences for future wellness tourism and travel


The Wellness Tourism Association (WTA) has unveiled the 2021 installation of its Wellness Travel Consumer Survey to help the hospitality and leisure industry gain a clearer understanding of wellness-minded consumers’ priorities as they plan their post-pandemic travels.
Wellness Tourism Association aligns with World Wellness Weekend to appoint new ambassadors


The Wellness Tourism Association (WTA), is celebrating its fourth anniversary by striking up a partnership with World Wellness Weekend (WWW) – a global wellness event created to help people adopt healthier lifestyles.
MORE NEWS
Chiva-Som names Sandie Johannessen health and wellness director at Zulal Wellness Resort
Chiva-Som, has announced Sandie Johannessen as the new director of health and wellness at Zulal Wellness Resort by Chiva-Som, the brand’s first international outpost alongside its flagship in Thailand.
Banyan Tree curating solar-powered wellness retreat on private Mozambican island
Asian-inspired wellness sanctuaries crafted by Banyan Tree will open on luxury private islands off the coast of Mozambique in Q4 2022.
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“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director.
Climate-neutral hotel with sea view spa to open in Sweden
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Spatex 2022

Coventry Building Society Arena, Coventry, United Kingdom
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