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NEWS
Time in nature acting as major driver for future wellness tourism, reveals WTA survey
POSTED 23 Jul 2020 . BY Megan Whitby
As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences Credit: Shutterstock: Jacob Lund

Our recent survey results reinforce the importance of nature and the outdoors as a key pillar of wellness vacations
– Anne Dimon
The Wellness Tourism Association’s (WTA) recent survey results reveal that time in nature and improving mental health will be two of the biggest drivers for future wellness tourism.

Drawing 3,931 responses from 48 countries and territories, the survey was set up to gain a clear understanding of consumer motivations for planning and booking a wellness vacation as the industry begins to recover.

When asked the open-ended question: As a result of COVID-19 affecting your life, what are some new motivations for going on a wellness vacation?, respondents’ most common answer themes were: the desire to be in nature, to improve mental health, social connection and the desire to be with like-minded people and to learn to be proactive about their own health, wellness and wellbeing.

Anne Dimon, WTA president and CEO, pointed out: “When compared to the 2018 survey, with 2,500 plus respondents, the 2020 survey reinforces the importance of nature and the outdoors as a key pillar of wellness vacations.”

As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences as scientific evidence points to reduced rates of virus transmission in open outdoor spaces.

Overall, the survey included 77 questions relating to wellness vacation motivations, quality of life, subjective wellbeing and basic demographics – one of the key questions asked was: When it comes time to book a wellness vacation what would be your main motivations?

In order to answer, the WTA asked people to rate a series of 28 statements on a scale of 1 to 7 (1 representing not important and 7 representing most important).

38 per cent of respondents agreed they were motivated because of a desire to return to everyday life feeling rejuvenated, 26 per cent agreed it was to escape the demands of everyday life and 25 per cent confirmed motivation was driven by a want to experience activities outdoors.
Participants also agreed that their wellness holidays would be motivated by wanting to look and feel better (24 per cent), to connect with nature (24 per cent), to find peace and quiet (21 per cent), to sleep better 17 per cent) and to learn general ways to improve their health (17 per cent).

In addition, over 20 per cent of respondents indicated they would be ‘Extremely Likely’ to book a wellness vacation within the next two years, while 24 per cent indicated that wellness “could” or “will” be the focus of their next trip.

Dimon commented: “As the industry begins to recover, we know the results of this survey will provide both suppliers and travel advisors with crucial consumer data on motivations for Wellness Vacations post-pandemic.”

This survey was administered in collaboration with WTA Member, Professor Danny Kessler PhD from Youngsan University in South Korea, and the WTA will release a full and complete analysis later this year.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
Time in nature acting as major driver for future wellness tourism, reveals WTA survey
POSTED 23 Jul 2020 . BY Megan Whitby
As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences Credit: Shutterstock: Jacob Lund
Our recent survey results reinforce the importance of nature and the outdoors as a key pillar of wellness vacations
– Anne Dimon
The Wellness Tourism Association’s (WTA) recent survey results reveal that time in nature and improving mental health will be two of the biggest drivers for future wellness tourism.

Drawing 3,931 responses from 48 countries and territories, the survey was set up to gain a clear understanding of consumer motivations for planning and booking a wellness vacation as the industry begins to recover.

When asked the open-ended question: As a result of COVID-19 affecting your life, what are some new motivations for going on a wellness vacation?, respondents’ most common answer themes were: the desire to be in nature, to improve mental health, social connection and the desire to be with like-minded people and to learn to be proactive about their own health, wellness and wellbeing.

Anne Dimon, WTA president and CEO, pointed out: “When compared to the 2018 survey, with 2,500 plus respondents, the 2020 survey reinforces the importance of nature and the outdoors as a key pillar of wellness vacations.”

As lockdown has eased, numerous spas and wellness facilities around the world have already begun to roll out more outdoor treatments and wellness experiences as scientific evidence points to reduced rates of virus transmission in open outdoor spaces.

Overall, the survey included 77 questions relating to wellness vacation motivations, quality of life, subjective wellbeing and basic demographics – one of the key questions asked was: When it comes time to book a wellness vacation what would be your main motivations?

In order to answer, the WTA asked people to rate a series of 28 statements on a scale of 1 to 7 (1 representing not important and 7 representing most important).

38 per cent of respondents agreed they were motivated because of a desire to return to everyday life feeling rejuvenated, 26 per cent agreed it was to escape the demands of everyday life and 25 per cent confirmed motivation was driven by a want to experience activities outdoors.
Participants also agreed that their wellness holidays would be motivated by wanting to look and feel better (24 per cent), to connect with nature (24 per cent), to find peace and quiet (21 per cent), to sleep better 17 per cent) and to learn general ways to improve their health (17 per cent).

In addition, over 20 per cent of respondents indicated they would be ‘Extremely Likely’ to book a wellness vacation within the next two years, while 24 per cent indicated that wellness “could” or “will” be the focus of their next trip.

Dimon commented: “As the industry begins to recover, we know the results of this survey will provide both suppliers and travel advisors with crucial consumer data on motivations for Wellness Vacations post-pandemic.”

This survey was administered in collaboration with WTA Member, Professor Danny Kessler PhD from Youngsan University in South Korea, and the WTA will release a full and complete analysis later this year.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
What is friluftsliv and how could it help people’s wellbeing during the COVID-19 era?


The pandemic’s outbreak caused many people to use time in nature as a coping mechanism and an outlet to deal with the global health crisis and subsequent lockdown.
Anne Dimon announces Wellness Tourism Association’s first International Wellness Tourism Conference


The Wellness Tourism Association (WTA) will host its inaugural International Wellness Tourism Conference at the Carillon Miami Wellness Resort, Florida, between 28-30 September 2021.
MORE NEWS
Report: Leisure shift drives wellness real estate during the pandemic
Hotels with wellness revenues exceeding US$1m (€852,700, £731,700) generated nearly 75 per cent more in total revenue per available room (TRevPAR) in 2020, compared to locations with wellness revenues of less than US$1m.
Global Wellness Institute launches new initiative to bring healthy habits and wellness into the classroom
The Global Wellness Institute (GWI) has launched a new programme to help educators introduce young school kids to the importance and practice of physical and mental wellness.
Canyon Ranch’s first urban wellness club to debut in Texas in 2023
US wellness lifestyle brand Canyon Ranch is curating a members-only urban wellness club concept to help its guests lead healthier happier lives.
Alchemy Springs Communal Bathhouse to revive San Francisco’s social bathing culture
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Protecting both planet and people: Davines Group releases new sustainability report
Davines Group has unveiled its annual Sustainability Report for 2020-2021, presenting the group’s activities through the results obtained in 2020 and the goals set for 2021, describing its commitment to sustainability in relation to three different areas: Planet, People and Community. [more...]
+ More featured suppliers  
COMPANY PROFILES
Biologique Recherche

The company’s R&D team is driven to bring the latest unique products into the market. The most rec [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

27-28 Sep 2021

Sothys International Summit 2021

Online,
28 Sep 2021

Wellness Real Estate & Communities Sympposium

In Person in NYC + Virtual, New York, United States
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2021

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