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NEWS
Tourism think tank explores gender equity and male allyship
POSTED 28 Nov 2023 . BY Rebecca Skeel
Solo female travellers are the fastest growing tourism segment Credit: Shutterstock/Maridav
A recent Tourism Society think tank debated the importance of male allyship
The event recognised that the fastest growing tourism sector is sole female travellers, making the advancement of women in the industry essential
The think tank referenced the WTTC Cancun Women’s Declaration of 2021, which set out key strategies to enable women to thrive as leaders, entrepreneurs and innovators
Panellists included Alison Cryer MBE, Alessandra Alonso, Jools Sampson and Shaon Talukder
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.

In an industry hit hard by the pandemic, women make up over 50 per cent of the workforce worldwide, yet remain underrepresented when it comes to decision-making and leadership roles.

It’s been two years since the WTTC Global Summit 2021 in Cancun, during which travel and tourism leaders committed to equality and female representation in leadership roles. This announcement, which led to the signing of the WTTC Cancun Women’s Declaration, set out key strategies to support women towards an equitable environment and enable them to thrive as leaders, entrepreneurs, and innovators.

Attendees heard how Women in Travel Cic began its male allyship programme in 2021 in direct response to this Women’s declaration and Alessandra Alonso, founder of the social enterprise, co-chaired the Tourism Society think tank.

During her time on the panel Alonso made a call to actions asking men in leadership positions to share their experience and privilege with female colleagues, to amplify the voices of women, non-binary and other minority groups and create a travel and tourism industry which is more equitable.

Alonso was joined on the panel by Jools Sampson, beneficiary of the male allyship programme and founder of Reclaim Yourself Retreats. Sampson discussed how her work with ally and mentor Shaon Talukder – entrepreneur and founder of Geotourist – helped her shift a mindset she believes had become stuck after 20 years running the business as a sole trader.

Sampson credits the programme and her work with Talukder for her post-pandemic survival, culminating in Reclaim Yourself being awarded the much sought after B-corp status in 2023.

When questioned about why men in senior roles aren’t engaging more with their female colleagues, Talukder noted that many of his male peers shied away from volunteering for this kind of role.

Given contemporary discourse around male privilege, he also mentioned a common apprehension amongst his colleagues: as white, middle class men, a fear of making a mistake, being cancelled, or considered part of the problem.

He also shared with the panel that he found his role as a mentor and role model transformative and necessary and is keen to encourage more men to share their knowledge, experiences and perspectives and open up their networks for women in the sector to rise up.

With the fastest growing sector in the industry being female solo travel, it’s vital for leaders in the industry to get on board with understanding the female psyche through more equitable representation in management.

Bolstered by the success of this year’s first ever allyship industry report, Women in Travel Cic will continue with its work educating future generations of travel and tourism leaders through continued allyship training and research in the sector.
RELATED STORIES
  National conference will grapple with the rebuilding of the UK tourism industry


Nigel Huddleston, minister for tourism, will give a keynote speech at this year's Tourism Conference, taking place in London on 15 November.
  'Much-needed' independent review launched into Destination Management Organisations


The UK government has announced an independent review to assess the way destination management organisations (DMO) operate across England.
  Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry


The Tourism Society scheduled an emergency meeting on Wednesday 15 April to discuss breaking news relating to lockdown timings.
  Keynote speaker unveiled for Tourism Society Symposium 2016


The CEO of Black Country Living Museum, Andrew Lovett, has been confirmed as the keynote speaker for this year’s Tourism Society Symposium.
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News   Products   Magazine   Subscribe
NEWS
Tourism think tank explores gender equity and male allyship
POSTED 28 Nov 2023 . BY Rebecca Skeel
Solo female travellers are the fastest growing tourism segment Credit: Shutterstock/Maridav
A recent Tourism Society think tank debated the importance of male allyship
The event recognised that the fastest growing tourism sector is sole female travellers, making the advancement of women in the industry essential
The think tank referenced the WTTC Cancun Women’s Declaration of 2021, which set out key strategies to enable women to thrive as leaders, entrepreneurs and innovators
Panellists included Alison Cryer MBE, Alessandra Alonso, Jools Sampson and Shaon Talukder
At a recent think tank, The Tourism Society hosted a panel overseen by its first female chair, Alison Cryer MBE, to discuss the importance of male allyship in the travel and tourism industry.

In an industry hit hard by the pandemic, women make up over 50 per cent of the workforce worldwide, yet remain underrepresented when it comes to decision-making and leadership roles.

It’s been two years since the WTTC Global Summit 2021 in Cancun, during which travel and tourism leaders committed to equality and female representation in leadership roles. This announcement, which led to the signing of the WTTC Cancun Women’s Declaration, set out key strategies to support women towards an equitable environment and enable them to thrive as leaders, entrepreneurs, and innovators.

Attendees heard how Women in Travel Cic began its male allyship programme in 2021 in direct response to this Women’s declaration and Alessandra Alonso, founder of the social enterprise, co-chaired the Tourism Society think tank.

During her time on the panel Alonso made a call to actions asking men in leadership positions to share their experience and privilege with female colleagues, to amplify the voices of women, non-binary and other minority groups and create a travel and tourism industry which is more equitable.

Alonso was joined on the panel by Jools Sampson, beneficiary of the male allyship programme and founder of Reclaim Yourself Retreats. Sampson discussed how her work with ally and mentor Shaon Talukder – entrepreneur and founder of Geotourist – helped her shift a mindset she believes had become stuck after 20 years running the business as a sole trader.

Sampson credits the programme and her work with Talukder for her post-pandemic survival, culminating in Reclaim Yourself being awarded the much sought after B-corp status in 2023.

When questioned about why men in senior roles aren’t engaging more with their female colleagues, Talukder noted that many of his male peers shied away from volunteering for this kind of role.

Given contemporary discourse around male privilege, he also mentioned a common apprehension amongst his colleagues: as white, middle class men, a fear of making a mistake, being cancelled, or considered part of the problem.

He also shared with the panel that he found his role as a mentor and role model transformative and necessary and is keen to encourage more men to share their knowledge, experiences and perspectives and open up their networks for women in the sector to rise up.

With the fastest growing sector in the industry being female solo travel, it’s vital for leaders in the industry to get on board with understanding the female psyche through more equitable representation in management.

Bolstered by the success of this year’s first ever allyship industry report, Women in Travel Cic will continue with its work educating future generations of travel and tourism leaders through continued allyship training and research in the sector.
RELATED STORIES
National conference will grapple with the rebuilding of the UK tourism industry


Nigel Huddleston, minister for tourism, will give a keynote speech at this year's Tourism Conference, taking place in London on 15 November.
'Much-needed' independent review launched into Destination Management Organisations


The UK government has announced an independent review to assess the way destination management organisations (DMO) operate across England.
Tourism Society emergency meeting addresses impact of delayed lockdown on tourism industry


The Tourism Society scheduled an emergency meeting on Wednesday 15 April to discuss breaking news relating to lockdown timings.
Keynote speaker unveiled for Tourism Society Symposium 2016


The CEO of Black Country Living Museum, Andrew Lovett, has been confirmed as the keynote speaker for this year’s Tourism Society Symposium.
MORE NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
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Art of Cryo is set to redefine wellbeing standards in the Middle East this February and install the region’s first Tec-Spa Module (TSM) in Riyadh at the Deem Spa by Kadoon Company. [more...]

Natural Beauty Expo returns to London in April
Mark your calendars for the return of the highly anticipated Natural Beauty Expo at ExCeL, London, from 14-15 April. [more...]
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+ More profiles  
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+ More catalogues  

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02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS