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NEWS
Virgin Active to be sold to South African investors
POSTED 16 Apr 2015 . BY Jak Phillips
The global gym chain was founded by Sir Richard Branson in 1999 Credit: Shutterstock.com
Global fitness chain Virgin Active has been sold to South African investment firm Brait.

Virgin Active has perennially been linked to potential IPOs – both on the London and Johannesburg stock exchanges – however a company spokesperson told Health Club Management that the deal means there are now no plans for a listing in the immediate future.

Brait will acquire an 80 per cent stake in the health club operator, which was founded by Sir Richard Branson in 1999 and has amassed a global portfolio of 267 clubs in nine countries. The chain has 101 clubs in the UK and is Europe’s largest health club group by revenue.

“Virgin Active is a business that we are proud to have been associated with from the very beginning, over fifteen years’ ago," said Branson.

"We are delighted that we will continue to play a part in this alongside Brait, another long term investor with a strong track record in growing businesses, and would like to thank CVC for their support of the business during their period of ownership.”

CVC Capital, which bought a 51 per cent stake in the business in 2011, will sell all of its stake and Virgin Group will sell part of its shareholding. The deal – expected to completed later this year pending approval from South African competition authorities – will see Brait own 80 per cent of Virgin Active, with Virgin Group retaining 20 per cent. The existing management team will be retained, and will be reinvesting alongside Brait.

"Virgin Active is a business that we have tracked for many years, and we welcome the opportunity to invest in the company, alongside one of the world's most renowned entrepreneurs,” said Brait South Africa CEO John Gnodde.

“Virgin Active's long-tenured and experienced management team, most of whom have been part of the company since its founding, have delivered impressive performance throughout the company's history.”
RELATED STORIES
  LaSalle snaps up Virgin Active sites in £9m acquisition


LaSalle Investment Management, an independent sub­sidiary of US-based real estate giant Jones Lang LaSalle, has given a large vote of confidence to the trajectory of the UK health and fitness sector with a £9m investment in two Virgin Active health clubs.
  Rockliffe Hall spa director Liz Holmes lands Virgin Active role


Spa director Liz Holmes is to leave Darlington, UK's, Rockliffe Hall after six years at the helm to take up the role of national health and beauty manager with health club chain Virgin Active.
  Virgin Active to offer Tough Mudder training sessions


Virgin Active has landed an exclusive three-year partnership with Tough Mudder that will see the health club chain offer tailored training sessions to new legions of outdoor competitors.
  Virgin Active outlines virtual fitness vision for 2015


Virtual fitness classes will form a cornerstone of Virgin Active’s member offering for 2015, as the chain continues its commitment to technology.
MORE NEWS
Smaller wellness hotels recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Virgin Active to be sold to South African investors
POSTED 16 Apr 2015 . BY Jak Phillips
The global gym chain was founded by Sir Richard Branson in 1999 Credit: Shutterstock.com
Global fitness chain Virgin Active has been sold to South African investment firm Brait.

Virgin Active has perennially been linked to potential IPOs – both on the London and Johannesburg stock exchanges – however a company spokesperson told Health Club Management that the deal means there are now no plans for a listing in the immediate future.

Brait will acquire an 80 per cent stake in the health club operator, which was founded by Sir Richard Branson in 1999 and has amassed a global portfolio of 267 clubs in nine countries. The chain has 101 clubs in the UK and is Europe’s largest health club group by revenue.

“Virgin Active is a business that we are proud to have been associated with from the very beginning, over fifteen years’ ago," said Branson.

"We are delighted that we will continue to play a part in this alongside Brait, another long term investor with a strong track record in growing businesses, and would like to thank CVC for their support of the business during their period of ownership.”

CVC Capital, which bought a 51 per cent stake in the business in 2011, will sell all of its stake and Virgin Group will sell part of its shareholding. The deal – expected to completed later this year pending approval from South African competition authorities – will see Brait own 80 per cent of Virgin Active, with Virgin Group retaining 20 per cent. The existing management team will be retained, and will be reinvesting alongside Brait.

"Virgin Active is a business that we have tracked for many years, and we welcome the opportunity to invest in the company, alongside one of the world's most renowned entrepreneurs,” said Brait South Africa CEO John Gnodde.

“Virgin Active's long-tenured and experienced management team, most of whom have been part of the company since its founding, have delivered impressive performance throughout the company's history.”
RELATED STORIES
LaSalle snaps up Virgin Active sites in £9m acquisition


LaSalle Investment Management, an independent sub­sidiary of US-based real estate giant Jones Lang LaSalle, has given a large vote of confidence to the trajectory of the UK health and fitness sector with a £9m investment in two Virgin Active health clubs.
Rockliffe Hall spa director Liz Holmes lands Virgin Active role


Spa director Liz Holmes is to leave Darlington, UK's, Rockliffe Hall after six years at the helm to take up the role of national health and beauty manager with health club chain Virgin Active.
Virgin Active to offer Tough Mudder training sessions


Virgin Active has landed an exclusive three-year partnership with Tough Mudder that will see the health club chain offer tailored training sessions to new legions of outdoor competitors.
Virgin Active outlines virtual fitness vision for 2015


Virtual fitness classes will form a cornerstone of Virgin Active’s member offering for 2015, as the chain continues its commitment to technology.
MORE NEWS
Smaller wellness hotels recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Omnisens

Rooted in nature and guided by a holistic philosophy, Omnisens' treatments and products are crafted [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS