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NEWS
We Work Well introduces virtual buyers event for Europe, the Middle East and Africa
POSTED 04 Sep 2020 . BY Megan Whitby
Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events Credit: Shutterstock:fizkes
"It made sense to broaden our reach and create new opportunities for the global spa community at this time"
– Monica Helmstetter
Buyer event company, We Work Well, has announced the launch of We Work Well EMEA, expanding its recently debuted virtual meeting platform to Europe, the Middle East and Africa.

In response to the pandemic, We Work Well took its concept online in April 2020. Using its custom-built web-based We Work Well Virtual meeting platform, spa and wellness suppliers are able to be connected with key decision-makers from high volume luxury spas, through scheduled one-on-one meetings, education and networking.

Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events, and 95 per cent of surveyed attendees indicated they’re likely to book business as a result of their meetings.

Monica Helmstetter and Lucy Hugo, We Work Well founders, were so encouraged by the positive response to these virtual events that they began to consider the potential of expanding the new format.

“After hearing feedback from our customers in Europe and the Middle East, combined with travel restrictions continuing to hinder conferences and tradeshows worldwide, it made sense to broaden our reach and create new opportunities for the global spa community at this time,” said Helmstetter.

Though Helmstetter and Hugo, both born and raised in Europe, understand the complexity of these regions and their differences from the North American market, they believe the We Work Well virtual model is able to adapt to each market it enters.

“We cannot presume a one-size-fits-all approach will work,” explained Hugo “so in building our virtual platform from the ground up, we were conscious of creating a model adaptable to the evolving needs, of every market we enter, both now and into the future.”

The first We Work Well EMEA event will take place on February 4, 2021. For more information, contact We Work Well here.

To support this expansion, the We Work Well team has grown to include Stephen Pace-Bonello as event director of We Work Well EMEA.

Based in Malta, Pace-Bonello was most recently event director for SPATEC Europe and Middle East, and brings over fifteen years of experience in the spa, hospitality and hosted-buyer sectors.
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RELATED STORIES
We Work Well launches web-based meeting platform for digital buyers event


Due to the COVID-19 crisis, a plethora of industry events and conferences have been cancelled and rescheduled to avoid risk the spread of the virus.
Inaugural We Work Well event gets positive feedback


While there is no shortage of spa events on the calendar these days, an impactful newcomer arrived on the scene this month: We Work Well, which hosted its first event at The Langham Hotel in Pasadena, California.
Former Questex employees launch new hosted buyer event


Monica Helmstetter and Lucy Hugo, formerly of Questex Media, have announced the launch of a new event company this week, We Work Well Inc, which they describe as “the next generation of hosted buyer events”.
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NEWS
We Work Well introduces virtual buyers event for Europe, the Middle East and Africa
POSTED 04 Sep 2020 . BY Megan Whitby
Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events Credit: Shutterstock:fizkes
It made sense to broaden our reach and create new opportunities for the global spa community at this time
– Monica Helmstetter
Buyer event company, We Work Well, has announced the launch of We Work Well EMEA, expanding its recently debuted virtual meeting platform to Europe, the Middle East and Africa.

In response to the pandemic, We Work Well took its concept online in April 2020. Using its custom-built web-based We Work Well Virtual meeting platform, spa and wellness suppliers are able to be connected with key decision-makers from high volume luxury spas, through scheduled one-on-one meetings, education and networking.

Since launching in North America, We Work Well Virtual has hosted over 350 pre-scheduled one-on-one meetings during its June and August events, and 95 per cent of surveyed attendees indicated they’re likely to book business as a result of their meetings.

Monica Helmstetter and Lucy Hugo, We Work Well founders, were so encouraged by the positive response to these virtual events that they began to consider the potential of expanding the new format.

“After hearing feedback from our customers in Europe and the Middle East, combined with travel restrictions continuing to hinder conferences and tradeshows worldwide, it made sense to broaden our reach and create new opportunities for the global spa community at this time,” said Helmstetter.

Though Helmstetter and Hugo, both born and raised in Europe, understand the complexity of these regions and their differences from the North American market, they believe the We Work Well virtual model is able to adapt to each market it enters.

“We cannot presume a one-size-fits-all approach will work,” explained Hugo “so in building our virtual platform from the ground up, we were conscious of creating a model adaptable to the evolving needs, of every market we enter, both now and into the future.”

The first We Work Well EMEA event will take place on February 4, 2021. For more information, contact We Work Well here.

To support this expansion, the We Work Well team has grown to include Stephen Pace-Bonello as event director of We Work Well EMEA.

Based in Malta, Pace-Bonello was most recently event director for SPATEC Europe and Middle East, and brings over fifteen years of experience in the spa, hospitality and hosted-buyer sectors.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
We Work Well launches web-based meeting platform for digital buyers event


Due to the COVID-19 crisis, a plethora of industry events and conferences have been cancelled and rescheduled to avoid risk the spread of the virus.
Inaugural We Work Well event gets positive feedback


While there is no shortage of spa events on the calendar these days, an impactful newcomer arrived on the scene this month: We Work Well, which hosted its first event at The Langham Hotel in Pasadena, California.
Former Questex employees launch new hosted buyer event


Monica Helmstetter and Lucy Hugo, formerly of Questex Media, have announced the launch of a new event company this week, We Work Well Inc, which they describe as “the next generation of hosted buyer events”.
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Cruise ship and resort operator, OneSpaWorld Holdings (OSW) has announced that Susan Bonner will join the company as chief commercial officer, starting 12 October, 2020.
Rainer Bolsinger appointed CMO and CSO of artofcryo.com
Industry figure, Rainer Bolsinger, has recently been appointed chief sales officer and chief marketing officer for artofcryo.com, a new division of L&R Kältetechnik GmbH & Co. KG.
Luxury Caribbean resort offering underwater wellness programme
Breathwork is known globally as a key pillar of wellness and its positive effects are well documented on the physical, mental and emotional state. In St Lucia, Windjammer Landing Villa Beach Resort and Spa has blended the technique with diving to create a new underwater wellness programme.
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In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing. [more...]
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DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2020

Interbad

Messe Stuttgart, Germany
01-02 Oct 2020

CCR London

ExCeL London, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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