Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks
POSTED 19 Sep 2017 . BY Alice Davis
The Great Lego Race VR coaster is launching at three Legoland parks
Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.

The all-new VR element will be available at Legoland Malaysia Resort, Legoland Florida Resort and Legoland Deutschland Resort, and will be an update to the existing Project X coasters.

Dubbed the Great Lego Race, the immersive family thrill ride will challenge guests to don their VR headsets and “face, race and beat” a line-up of competitors from the world of Lego, including Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain.

“The Great Lego Race was inspired by the way kids play with Lego toys at home,” said Candy Holland, senior creative director for Merlin Magic Making. “It’s a unique Lego adventure that lets kids enter an epic imaginary world made entirely from Lego bricks, featuring a host of different themes and fun Lego characters, all mixed up together.”

Following a pre-show which explains the concept and VR experience to visitors, guests board the ride and are immediately surrounded by the roar of engines and a view of fellow racers preparing for the starter’s orders. Bluetooth technology ensures every twist and turn of the rollercoaster is synchronised to the Lego-brick world inside the riders’ headsets.

The new attraction, which is suitable for children aged six and over, is scheduled to open in late 2017 at Legoland Malaysia and in 2018 at the brand’s Florida and Deutschland Resorts.

Guests will also have the option to ride without the VR headset.

Last month, Merlin announced a new attraction for its Legoland theme park in California, an undersea submarine ride through a 300,000-gallon aquarium, called Lego City: Deep Sea Adventure.
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
RELATED STORIES
  Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
  Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
  Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
  Ninjago comes to Legoland Florida following multi-million dollar investment


Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
+ More news   

FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Comfort Zone

Comfort Zone’s comprehensive face and body professional and retail range allows clients to experien [more...]
Borghese Roma

Borghese is an Italian luxury skincare brand founded in 1957 by Princess Marcella Borghese. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Legoland bringing VR coaster racing experience to Florida, Malaysia and Germany parks
POSTED 19 Sep 2017 . BY Alice Davis
The Great Lego Race VR coaster is launching at three Legoland parks
Merlin Entertainments has revealed plans to introduce a high-adrenaline virtual reality (VR) experience to rollercoasters in three of its parks.

The all-new VR element will be available at Legoland Malaysia Resort, Legoland Florida Resort and Legoland Deutschland Resort, and will be an update to the existing Project X coasters.

Dubbed the Great Lego Race, the immersive family thrill ride will challenge guests to don their VR headsets and “face, race and beat” a line-up of competitors from the world of Lego, including Trendsetter, Pharaoh, Surfer Girl, Wizard and Pirate Captain.

“The Great Lego Race was inspired by the way kids play with Lego toys at home,” said Candy Holland, senior creative director for Merlin Magic Making. “It’s a unique Lego adventure that lets kids enter an epic imaginary world made entirely from Lego bricks, featuring a host of different themes and fun Lego characters, all mixed up together.”

Following a pre-show which explains the concept and VR experience to visitors, guests board the ride and are immediately surrounded by the roar of engines and a view of fellow racers preparing for the starter’s orders. Bluetooth technology ensures every twist and turn of the rollercoaster is synchronised to the Lego-brick world inside the riders’ headsets.

The new attraction, which is suitable for children aged six and over, is scheduled to open in late 2017 at Legoland Malaysia and in 2018 at the brand’s Florida and Deutschland Resorts.

Guests will also have the option to ride without the VR headset.

Last month, Merlin announced a new attraction for its Legoland theme park in California, an undersea submarine ride through a 300,000-gallon aquarium, called Lego City: Deep Sea Adventure.
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
The Great Lego Race VR coaster is launching at three Legoland parks
RELATED STORIES
Merlin introducing undersea adventure to Legoland California in 2018


Merlin Entertainments is bringing a new type of visitor attraction to its Legoland theme park in California next year, with the introduction of an undersea submarine adventure travelling through a 300,000-gallon aquarium.
Expansion for Legoland Windsor on the cards after Merlin submits 2024 masterplan


Merlin Entertainments is planning a grand expansion of Legoland Windsor, after the operator filed a planning application to include new attractions and accommodation as part of an eight-year masterplan to develop the UK theme park.
Legoland performs for Merlin, but UK attractions struggle following terror attacks


New additions to its portfolio and strong performances from its Lego attractions have boosted revenues for Merlin Entertainments, though the operator says its attractions in the UK are suffering as a result of recent terror attacks in the country.
Ninjago comes to Legoland Florida following multi-million dollar investment


Legoland has made a significant addition to its Florida resort with the launch of its new Ninjago World attraction.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
FEATURED SUPPLIERS

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Comfort Zone

Comfort Zone’s comprehensive face and body professional and retail range allows clients to experien [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS