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NEWS
New Aston Villa FC owner eyes museum and theme park to attract overseas visitors
POSTED 23 May 2016 . BY Tom Anstey
Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn Credit: Mark Schiefelbein/AP/Press Association Images
Tony Xia, new owner of recently relegated English football club Aston Villa, has revealed plans to develop a theme park and museum for the club as the businessman aims to attract visitors from overseas.

Speaking in an hour-long interview from his home in Beijing following his £74.5m (US$108.2m, €96.5m) acquisition of the club, Xia told The Daily Mail that the long-term plan for Villa included “a football museum and theme park to attract football tourists from China and India”.

While seemingly a stretch of the imagination for the club to get its own theme park, Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn (US$1.4bn, €1.3bn). The businessman also has some experience in the sector, with his company the Recon Group operating ventures in IT, health, transport, design, tourism and finance.

Xia’s plans aren’t the first touting a theme park for a football club. In May 2014, Real Madrid president Florentino Perez had confidential meetings with an “American company” to scope out plans for a potential theme park project. Real Madrid also had designs for an amusement park as part of its US$1bn (€892m, £688m) resort island project on Ras al-Khaimah, but those plans were shelved in June 2013 due to lack of funding.

RELATED STORIES
  New Aston Villa owner aims to make the club the 'most famous football team in China'


Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.
  Real Madrid president wants club to have its own branded theme park


Plans for a Real Madrid theme park in Madrid look set to become a reality, after club president Florentino Perez had confidential meetings with an “American company” earlier this month to scope out plans for the project.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
New Aston Villa FC owner eyes museum and theme park to attract overseas visitors
POSTED 23 May 2016 . BY Tom Anstey
Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn Credit: Mark Schiefelbein/AP/Press Association Images
Tony Xia, new owner of recently relegated English football club Aston Villa, has revealed plans to develop a theme park and museum for the club as the businessman aims to attract visitors from overseas.

Speaking in an hour-long interview from his home in Beijing following his £74.5m (US$108.2m, €96.5m) acquisition of the club, Xia told The Daily Mail that the long-term plan for Villa included “a football museum and theme park to attract football tourists from China and India”.

While seemingly a stretch of the imagination for the club to get its own theme park, Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn (US$1.4bn, €1.3bn). The businessman also has some experience in the sector, with his company the Recon Group operating ventures in IT, health, transport, design, tourism and finance.

Xia’s plans aren’t the first touting a theme park for a football club. In May 2014, Real Madrid president Florentino Perez had confidential meetings with an “American company” to scope out plans for a potential theme park project. Real Madrid also had designs for an amusement park as part of its US$1bn (€892m, £688m) resort island project on Ras al-Khaimah, but those plans were shelved in June 2013 due to lack of funding.

RELATED STORIES
New Aston Villa owner aims to make the club the 'most famous football team in China'


Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.
Real Madrid president wants club to have its own branded theme park


Plans for a Real Madrid theme park in Madrid look set to become a reality, after club president Florentino Perez had confidential meetings with an “American company” earlier this month to scope out plans for the project.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
AKT Group

AKT Group is the Franco–Italian parent company of SKYY, C.O.D.E. and AKTMe, operating as an integrat [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS